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2020 is coming to an end, what will happen to retail seabet online casino second half?

Release seabet online casino: 2020-11-02

80% of the difficult 2020 has passed,Two months left,What else can be done,And what else needs to be done?If you look back on this year,Many retail people will probably squeeze out a wry smile,The difficulties at the beginning of the year,The loss seabet online casino middle of the year,So far, some are happy and some are sad,Only one thing to say,A year of twists and turns,Disgusting,Too many words to describe。

1

Macroscopic aspect: internal circulation and positive seabet online casino

July,The General Secretary pointed out when presiding over the entrepreneur symposium,We must concentrate on running our own affairs,Make full use of the advantages of the domestic ultra-large-scale market,Gradually forming a domestic circulation as the main body、A seabet online casino development pattern in which domestic and international dual cycles promote each other,Improve the modernization level of industrial chain and supply chain,Vigorously promote technological innovation,Accelerate research on key core technologies,Create seabet online casino advantages for future development。

Since the second half of the year,Inner loop、Dual circulation has become the guiding principle for China’s economic development,Also became many entrepreneurs,Economists continue to elaborate、Interpret seabet online casino and hope to find new opportunities that suit your own development。

Huang Qifan believed in a speech: This time under the epidemic,Under pressure to decouple from the United States,We naturally deduce the inner loop as the main body、Double circulation pattern,seabet online casino’s a natural thing。seabet online casino’s not just because of decoupling,seabet online casino’s not just the fragmented industrial chain caused by the epidemic,But China’s power strategy,seabet online casino is China’s deeper reform、The inevitable path to higher-level opening。

An export-oriented economy cannot support a strong country strategy,No developed country today has become a powerful country by relying on an export-oriented economy,Instead, use domestic demand as a magnet,Attracting all countries seabet online casino world to have relations with him,This will lay the foundation for a strong country。

In other words,seabet online casino epidemic is actually an opportunity,Let China’s economy reflect deeply,And keep adjusting,Rely mainly on your own strength,Increase the independent production capabilities of Chinese enterprises、R&D capabilities、Innovative ability,Instead of relying too much on exports or imports。

For the seabet online casino industry, the truth is the same.

Peace period,First-mover advantage or scale advantage has created a large number of traditional seabet online casino companies,The giants who have seized the opportunity can enjoy“Scale Dividend”,But when the market changes suddenly,Many traditional enterprises need to deeply reflect on where their core competitiveness lies,and,In this era,Have you reached an unavoidable point?,Model innovation must be carried out、Product innovation and brand innovation?

October 19,The National Bureau of Statistics released economic data for the first three quarters。Preliminary calculation,Gross domestic product seabet online casino first three quarters was 72,278.6 billion yuan,Based on comparable price,YoY growth 0.7%。Look at each quarter,A year-on-year decrease of 6 seabet online casino first quarter.8%,Growth 3 seabet online casino second quarter.2%,Growth 4 seabet online casino third quarter.9%。

Overall view,Economic growth turned from negative to positive seabet online casino first three quarters,The relationship between supply and demand is gradually improving,Enhanced market vitality,Employment and people’s livelihood are better guaranteed,The national economy continues to recover steadily。

2

The world of ice and fire seabet online casino retail industry

How to look back on the past days of the entire seabet online casino industry?I think it can be described as the two heavens of ice and fire。It can be said,The epidemic is like a magic mirror,It deeply illuminates the shortcomings of those traditional enterprises,It also deeply reflects the vitality of emerging seabet online casino companies,Innovative capabilities and huge advantages。

First three quarters of 2020,Total retail sales of consumer goods 27332.4 billion yuan,Decreased by 7 year-on-year.2%,The decline narrowed by 4 compared with the first half of the year.2 percentage points;Including an increase of 0 seabet online casino third quarter.9%,Quarterly growth rate turned positive for the first time this year。September,Total retail sales of consumer goods 3,529.5 billion yuan,YoY growth 3.3%,The growth rate is 2 faster than that in August.8 percentage points,Growth for 2 consecutive months。

With the significant improvement in market sales,Online retail sales continue to grow rapidly。Data display,National online retail sales seabet online casino first three quarters were 8,006.5 billion yuan,9 year-on-year increase.7%,The growth rate is 2 faster than that seabet online casino first half of the year.4 percentage points。where,Online retail sales of physical goods 6,647.7 billion yuan,Growth 15.3%,The proportion of total retail sales of consumer goods is 24.3%。In online retail sales of physical goods,Eating、Wearing and personal goods increased by 35% respectively.7%、3.3% and 16.8%。

Data released from the National Bureau of Statistics,Retail industry in one、Severe year-on-year decline seabet online casino second quarter,Significant growth seabet online casino third quarter,There was a weak positive growth seabet online casino first three quarters compared with the same period last year。Among them,Online sales have increased significantly,Driving the entire retail industry from“negative”Towards“positive”。

seabet online casino past nine months,For many traditional retail companies,What we can capture is basically some tragic information:

July 8,With 202 years of history、Brooks Brothers, an American clothing brand favored by the President of the United States and business people, files for bankruptcy protection,And permanently close 51 stores seabet online casino United States。

July 9,Uniqlo parent company Fast Retailing Group releases sales data for the third quarter of fiscal seabet online casino 2020。Due to the impact of the epidemic,Fast Retailing Group continues to suffer losses in this quarter,Income dropped by 39.4%,Operating loss 4.3 billion yen。

July 10,Japan Co., Ltd.’s Ryohin Project Announcement,Under the impact of the new crown epidemic,Performance deteriorates sharply,MUJI’s US subsidiary has debts of US million,has filed for bankruptcy protection seabet online casino US court。

September,ZARA parent company Inditex said,1,200 stores worldwide will be closed seabet online casino next two years。88% of its stores were forced to close,Global sales fell 44% year-on-year,Serious losses……

Let’s look at the news seabet online casino catering industry:

According to statistics from Lianshang.com seabet online casino Research Center,The 15 listed catering companies that have announced their results for the first half of 2020 achieved a total revenue of 437.300 million yuan,Realized loss 5.6.9 billion yuan。where,A total of 13 companies experienced both revenue and net profit plummeting,includes Yum China、Haidilao、xiabuxiabu、Jiumaojiu and other catering giants and Quanjude、Tongqinglou and other time-honored brands。

In terms of revenue,Only Guangzhou Restaurant and Zhongke Cloud Network (formerly Hunan and Hubei Qing) showed year-on-year revenue growth。Net profit,Only Zhongke Cloud Network achieved year-on-year growth,The net profits of the remaining 14 seabet online casino all plummeted year-on-year;11 seabet online casino suffered losses,where,Haidilao becomes the king of losses,Loss amount up to 9.6.5 billion yuan。

And on another track,Internet seabet online casino are constantly innovating,Even constantly expanding its boundaries。

According to reports from The Paper,JD.com’s market value has soared by 111% this year.95%,Not only has seabet online casino entered the camp with a market value of hundreds of billions of dollars,He even won the competition with Pinduoduo to become the fourth pole of China’s Internet,The current market value is approximately US0 billion。Rough calculation,In these 270 days in 2020,Liu Qiangdong’s net worth soared by about 150 billion yuan。Equivalent to every waking up,Liu Qiangdong has more accounts 5.500 million。

seabet online casino past 2020,Jingdong itself completed its secondary listing on the Hong Kong Stock Exchange on June 18 this year,Dada Group goes public seabet online casino United States,JD Digital plans to go public with a valuation of 200 billion yuan,JD Health Plan with a valuation of US billion goes public。

October 14,Suning.com releases performance forecast for the first three quarters of 2020。Preview display,Suning.com expects to achieve net profit attributable to shareholders of listed companies seabet online casino third quarter of 6.700 million yuan-9.200 million,Profitability continues to improve。

During the reporting period,Suning.com’s online business is developing rapidly,Online air conditioner peak season sales、Driving by promotions such as 818,Internet business achieves rapid development,Open platform commodity transaction scale increased by 56% seabet online casino83%。simultaneously,Suning.com gives full play to its advantages in all online and offline scenarios,During the reporting period,The company’s product sales maintain steady growth,The scale of online platform commodity transactions increased by 18% seabet online casino from January to September.15%。

May 22,Alibaba Group announces results for the quarter ended March 31, 2020 and fiscal year 2020。This fiscal year,Alibaba Group’s revenue is RMB 5097.1.1 billion yuan,35% year-on-year growth,Achieved guidance announced at the beginning of the fiscal year;Fourth quarter revenue seabet online casino fiscal year from January 1, 2020 to March 31, 2020 was RMB 1143.1.4 billion yuan,22% year-on-year growth。

March 2020,Alibaba China seabet online casino market mobile monthly active users reached 8.4.6 billion,1 increase from March 2019.2.5 billion;12 months ended March 31, 2020,Annual active consumers reached 7.2.6 billion,An increase of 72 million compared to the 12 months ended March 31, 2019。

October 19,Alibaba announced that it plans to acquire a controlling stake in Sun Art seabet online casino through a capital increase of HK billion。After share purchase,Alibaba and its related parties will directly and indirectly hold 72% of Sun Art seabet online casino shares,Alibaba will become the controlling shareholder of Sun Art seabet online casino。

Meituan, seabet online casino has always appeared as a challenger to Alibaba, is not idle in 2020 either。

July 7,Meituan announced its establishment“Preferred Business Department”and launch“Meituan Preferred”Business,Officially enter the community group buying track,By Meituan Senior Vice President、S-team member Chen Liang is in charge。Just over 2 months,Meituan Select has opened in Jinan、Wuhan、Guangzhou、Foshan、Chengdu、Zibo、Taian、Nanchang seabet online casino,Will further accelerate expansion。

3

Model change and marketing seabet online casino

Looking back at the actions of these Internet giants during this seabet online casino,Two characteristics can be found:

First,seabet online casino business field,They are constantly fissioning and dividing。For example,Meituan opens preferred business unit,JD.com will continue to spin off and list some of the unicorn companies it incubated。Alibaba differentiates itself from the original e-commerce platform by creating Taobao special edition to compete with Pinduoduo。Suning.com creates “Fun around”Bringing live streaming marketing into a new realm。

Second,In terms of marketing methods,Continuously develop seabet online casino tools and application scenarios。For example,October 9,Alibaba launches 1 Yuan Fragrance Festival。Alibaba senior management said,Will be held regularly on October 10th every year。Obviously,1 Yuan Gengxiang Festival is Alibaba’s battle for traffic,The goal is to fight against Pinduoduo。

Suning’s“Fun around”Not just the ultimate application of live broadcast marketing,It is an innovation and upgrade。seabet online casino traditional offline field,“Fun around”The value lies seabet online casino elimination of traditional offline shopping guides,Replace with “Shopping assistant”。Through online tools,Let the salesperson perceive the product on behalf of the consumer。

In this 2020,Almost all retail companies seabet online casino Internet field have shown greater vitality,Their fission seabet online casino business field is also good,Innovative marketing methods,The only purpose is to continuously obtain new traffic,Create new value points and attraction points for consumers。

So,Looking at seabet online casino from another perspective,The epidemic may be just a catalyst,Let offline traditional enterprises further face up to their shortcomings,simultaneously,Also get the huge power of new technology,Peering into how these emerging Internet companies innovate,How to constantly subvert yourself,The ability to regenerate oneself。

Actually,Self-subversion of online enterprises,Self-innovation,seabet online casino is no longer a question of ability,But the logic of survival,Principles of survival,Basic awareness and basic needs for business operations,This is the most precious thing for traditional enterprises,The most worth learning。

From now on,seabet online casino has become relatively easy for offline companies to go online。

WeChat、Tik Tok、Taobao、Weimeng and other platforms,All can become seabet online casino tools used by traditional enterprises,A platform that continues to move online。Even Weibo、Public account、Taobao live broadcast rooms and other self-media platforms can also be fully utilized by traditional enterprises and continuously enhance brand activity,An important force in increasing the stickiness of interaction with users。

But the key question is,Have traditional enterprises made changes,Whether you are actively exploring the Internet context seabet online casino new era,And try to practice the new tools in depth,Even small changes and innovations。

For traditional enterprises,The biggest challenge,seabet online casino is the awareness of entering the Internet,Habitually speak Internet-style language,Use Internet methods and thinking to do marketing,Building a brand。

The past ten months of 2020,Some people say that the epidemic is a black swan falling from the sky,For many traditional enterprises,It was the straw that broke the camel’s back,It is a huge disaster。This may not be a big fish eating a small fish,The era of fast fish eating slow fish。But it must be a test to see who can spot the opportunity,Who can’t resist risks,seabet online casino end, it will be an era when healthy fish eat unhealthy fish。

4

How to proceed seabet online casino second half?

If companies do not make full use of this epidemic crisis,Definitely not a sharp business,seabet online casino will not be a company with long-term strategic awareness and the courage to change itself。

Focus on immediate revenue and profits,Making tinkering with business strategy,Even gathered to save 2020,make up,seabet online casino sprint with two and a half months left,In fact, it doesn’t mean much。

What’s more important,What is the inspiration for 2020?stimulation to us,What is the test?How to prepare 2020 for 2021 or even longer cycles?From those who do not retreat but advance,Glorious Internet seabet online casino,What we found?

Both for seabet online casino companies and production companies,When the original product develops to a certain stage,Has become very stale,You need to create new products and brands。

For traditional retail enterprises,The most important innovations lie seabet online casino following four aspects:

1. Model seabet online casino. The pattern is divided into two aspects.

The first aspect is the internal operating model of the enterprise,For example, the model with partners,How to make money,Does seabet online casino model need to be changed?

The second aspect is that retail companies face external consumers,How to innovate seabet online casino people and goods yard?Retail products,In essence, it is not a single product produced by a factory,It is the service model of a retail enterprise,Experience from scene space。Can retail companies innovate their own product models?Those new retail species that appear every time,From Tsutaya Bookstore to Hema Fresh Food,Suning’s fun shopping,Xiaomi Youpin,These are all new product models。

二、Product Innovation。The products here refer to specific products。For example, a piece of clothing,An electrical appliance,Dishes seabet online casino catering industry, etc.。

Wu Xiaobo said,The specific characteristics of China’s new manufacturing are new groups of people、New requirements、New design,and“Beauty-price ratio”(90% good looks + 10% micro innovation)。seabet online casino small home appliance market where revolutionary technology has not happened for a long time,The competitiveness of enterprises will be reflected in their aesthetic ability、Micro innovations in categories and functions。

Disruptive innovation of products is difficult,Need to rely on the emergence of new technologies。But,On the basis of the original,seabet online casino is okay to do micro-innovation。Appearance is an important part of micro-innovation。In order to realize the justice of young people’s appearance,Harvest“Aesthetic bonus”。

Give an example,Service industry,Japan’s two-dimensional culture has a great influence on the dressing style of Chinese young people。JK style uniforms seabet online casino an obvious trend。The so-called JK refers to the school uniform style of Japanese female high school students,Includes sundress、Summer clothes、Intermediate server、Vest、suit、Coat、Winter clothes, etc.。

E-commerce data display,seabet online casino past year,Jk uniform、Hanfu、Lolita related clothing categories,Sales exceed tens of billions。

These changes and developments in products,Have traditional enterprises got seabet online casino??

三、Channel innovation。For large traditional seabet online casino enterprises,Offline channels are already very strong,But have online channels begun to be laid out??

Online channels can go in two directions: first,Relying on third-party platform,For example, opening a store on Taobao,Develop your own WeChat store based on the WeChat ecosystem;The second is to build your own online mall with your own strength,This is for many new seabet online casino species,They all use this method,For example, Hema Fresh Food、New species of Yonghui Supermarket。For traditional seabet online casino enterprises,When planning to build a new business model,The best way is to open your own unique online mall simultaneously。

four、Brand Innovation。The value of brand,It depends on consumers’ perception of it。seabet online casino minds of consumers,Especially seabet online casino minds of young consumers,Is your brand aging??Has the way of communicating with consumers kept pace with the times??Brand visual system,Include your slogan,Color,Spokesperson,Marketing activities, etc.,Is it still fresh and interesting,Vitality?

(Source: Lianshang.seabet online casino)

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