Production/Column

Written by Liu Erbai, a member of Lianshang Senior Advisory siteseabet betting

Picture/Lian Shang Gallery

Maybe，Fresh siteseabet betting will become a successful category in supermarkets。

In today’s era of great homogenization of commodities，It is increasingly difficult to establish the advantages of supermarkets，Vegetables have community siteseabet betting food stores and community group buying to seize business，Packaged goods are eroding the market online，In terms of convenience, it is not as good as a convenience store、Community stores have advantages，Supermarkets are surviving in the cracks。To break out in the cracks，Must have your own unique skills，Or there is something particularly attractive to consumers，Otherwise it will be difficult to achieve sustained and stable development。

Behind the increasing competition，In fact, there are still blind spots in the market，This blind spot，Fresh siteseabet betting category should be counted as one。

Last two years，Fresh siteseabet betting prices soar，Although various places have successively released reserve siteseabet betting，But siteseabet betting prices are still sliding at high levels。Surge in prices has brought many impacts，First, consumers are more cautious and picky about purchases，Buy a rib now，It will cost hundreds of yuan no matter what，If you eat wantonly and happily，If you want more，Expenses rising，Purchase frequency is decreasing。The second is a store operated by fresh siteseabet betting，Although total sales increased year-on-year，But the growth is driven by the increase in unit price，Sales have not increased，This puts forward higher requirements for operations。

Since the outbreak，Consumers are quietly changing their living habits，For example: less dining out，Increase in cooking at home。Behind the changes in consumption habits，It is a change in purchasing demand。This year，Small package cooking oil、Vegetables、Flour and other livelihood commodities have seen sales increases to varying degrees，As for fresh siteseabet betting，Consumers’ purchasing needs and requirements have also improved than before。

Recent time，I heard it from more than one consumer，To buy fresh siteseabet betting，It is often necessary to shop around。Consumers with life experience have high requirements for fresh siteseabet betting；After price increase，Be more cautious when purchasing。They are not only better than“Presentation”，But also compare the taste，Of course price is also an important consideration，They want to buy fresh siteseabet betting with high quality and good price。Once they approve，I will buy from the same store regularly。

After the epidemic，Consumers are more concerned about food quality and safety，They are willing to spend a little more money，Safe purchase、Fresh siteseabet betting，“I’d rather buy less，Eat well too”，This is the voice of many consumers。

The reason why consumers need to compare prices for fresh siteseabet betting，Because，Although it is a community store selling fresh siteseabet betting、Specialty store、There are many supermarkets，But the quality is not always satisfactory。Fresh siteseabet betting prices are high now，A mixed bag，Consumers need to open their eyes more。

Most community fresh food stores sell fresh siteseabet betting，Although some also have brand logos，But the intermediate links are difficult to supervise，For example: in order to obtain higher profits，Will siteseabet betting of unknown origin be mixed in?？Or，Poor sales，Is the siteseabet betting on the counter really fresh?，Is it overnight siteseabet betting？So-called overnight siteseabet betting，It may have been more than a day。These are difficult to determine。Some community fresh food stores are trying to attract customers，siteseabet betting prices dropped to extremely low levels，Consumers buy it back，I found it tastes like wood，It doesn’t taste like siteseabet betting at all，This way，Consumers will definitely not repurchase，Sales will be lower，Form a vicious circle。

Many brands of fresh siteseabet betting also have their own stores，This type of specialty store mainly sells fresh siteseabet betting of this brand，Supplemented by sales of condiments and other products。If it is a franchise store，There are also regulatory difficulties，It is impossible for the brand to monitor the purchase status and sales status of the store 24 hours a day，Whether other fresh siteseabet betting will be mixed in?，Or keep the siteseabet betting that cannot be sold for a long time on the shelves，Similar questions abound。I once compared fresh siteseabet betting from a brand’s direct-operated stores and franchised stores，Found a big difference in taste，The siteseabet betting in the directly operated store is delicious，The siteseabet betting in specialty stores tastes barely good，Although the price in specialty stores is slightly lower，But poor quality。This situation，Consumers will choose high-priced and high-quality products。

The wet market is also an important channel for consumers to purchase fresh siteseabet betting。Fresh siteseabet betting shop in the wet market，The above problems also exist。Large vegetable market，High passenger flow，Fast turnaround，The siteseabet betting may be fresher。But consumers also have questions about the fresh siteseabet betting in the wet market，For example, whether the quality is monitored，Is the sales environment safe?。

Under various trade-offs and comparisons，Many consumers regard supermarkets as their first choice for buying fresh siteseabet betting。Regular supermarket chains will check the purchase of siteseabet betting，Complete procedures，Making people feel safe and secure，But experienced consumers can still clearly identify it，Which restaurant has the best fresh siteseabet betting，Which restaurant has the best fresh siteseabet betting。If good, I will continue to buy，If it’s bad, I will definitely not go there again。

Supermarkets now sell fresh siteseabet betting，Mostly there are two ways of doing business，One is to cooperate with brands，The other is self-operated。

Cooperate with brands，Seems more guaranteed，But consumers can also distinguish between good and bad。This is first of all related to turnover，Store with high sales，Basically able to achieve daily clearing and daily settlement，Sold out on the same day of purchase，Store with slow turnover，There are many hidden dangers，In order to avoid unnecessary losses，Fresh siteseabet betting that cannot be sold on that day will continue to be sold，The siteseabet betting is naturally not fresh，After the consumer who bought it suffered a loss，I won’t buy it again。

Fresh siteseabet betting prices are high，If the store at your doorstep doesn’t have fresh siteseabet betting，Consumers will buy from those who are nearby。Consumers go to a store not just to buy fresh siteseabet betting，Definitely want to buy other items。So you lose more than just the sale of a piece of fresh siteseabet betting。

Self-operated fresh siteseabet betting，is the differentiated management choice of many supermarkets。Supermarket makes its own siteseabet betting，Can obtain price advantage，And can have certain competitive advantages。But in fresh siteseabet betting，But it may not have such an effect。Between quality and price，Consumers’ first choice is quality。Have asked several consumers to evaluate the self-operated siteseabet betting of several supermarkets，There are almost no gray areas in consumer reviews，Either sure，Or deny it completely。Most consumers do not have a high opinion of self-operated siteseabet betting，The reason is the low price，But the taste is average。Consumer example，The self-operated siteseabet betting in some supermarkets does not look fresh，The siteseabet betting is dark red，Fresh siteseabet betting should be glutinous pink；Put it up to your nose and smell it，Fresh siteseabet betting has almost no odor，Stale siteseabet betting has a pungent smell。Experienced consumers can often point out problems to the point。

Self-operated fresh siteseabet betting，Supermarkets need to spend more energy on checking product quality，Don’t just be greedy for low prices，Give up the requirement for quality。

Consumers now have high requirements for siteseabet betting products，Even the elderly who are highly price sensitive are no exception。When supermarkets sell frozen siteseabet betting at lower prices，It will start to attract many consumers to rush to buy，Elderly consumers bear the brunt，Wait until after eating，Found the taste is not good，Frozen siteseabet betting sales fell instantly，Stacked in the freezer，It’s hard to recreate the scenery。

In order to strengthen the advantages of self-operation, some supermarkets，Only operates self-operated siteseabet betting，Give up branded siteseabet betting。This method is subject to discussion，In the current fresh siteseabet betting category，Self-operation can be a necessary supplement to business operations，But it is difficult to replace branded siteseabet betting，The key problem is that the taste of self-operated siteseabet betting is difficult to compete with branded siteseabet betting，Self-operated siteseabet betting has obvious price advantage。Consumers’ requirements for fresh siteseabet betting are not just price，Pay more attention to quality and taste。If the supermarket only sells self-operated siteseabet betting，Definitely unable to satisfy customers who have high quality requirements for fresh siteseabet betting。

The price of fresh siteseabet betting has been rising again recently，Price increases may make consumers buy less and be more picky，Most consumers will not take advantage of price increases，Give up the requirements for quality and taste。

Supermarket sells fresh siteseabet betting，There are strict controls、The advantage of fast turnover，Supermarkets should continue to carry forward this advantage，Establish unique category features，Attract consumers to buy。Should not be a low price，Give up quality；It should not be to establish the so-called differentiation，Only operates self-operated siteseabet betting，Abandon brand siteseabet betting。

Currently consumers have diverse demands for fresh siteseabet betting，Also picky and sensitive，If it can meet consumers’ various requirements for fresh siteseabet betting，For supermarkets，will be a weapon to win competition。

*siteseabet betting article only represents the author’s views and does not represent the position of LianShang.