Source

2020，Three thousand seabet live casino games，There is not much time left for Rosen to sprint。

Lawson Japan official website data display，As of June this year，The number of Lawson seabet live casino games in China has just crossed the 2,700 threshold。This also means，Next half year，It will open nearly 300 seabet live casino games。

Start in July，Rosen moves north to Hebei，Southward to Hainan，Extending East to Fujian，Opening a convenience store into the park，Attack the city and expand the store“Pretended&seabet live casino games;Endless。

Looking seabet live casino games-spirited，So much like the 1990s，Bringing Dairong to the whole family in Japan，When the limelight is approaching 7-11。

Imported from the United States, it is a label shared by seabet live casino games and 7-11.

1939，Ohio, USAJ.J.Lawson ran a dairy，Named“Rosen’s Milk House&seabet live casino games;。Next，The Lawson Milk Company is launched，Expanded product categories from milk to daily groceries，Start of chain operation。

Twenty years later，American food giant Consolidati acquires Rosen Milk Company，The latter is evolving towards a convenience seabet live casino games format，It was Daiei who introduced this emerging seabet live casino games to Japan。

Dairong negotiates with Consolidati，Established a unique franchise system based on Rosen Milk Company’s proprietary knowledge and technology。June 14, 1975，seabet live casino games’s first store in Japan，Opened at Minami Sakurazuka, Toyonaka City, Osaka Prefecture，Mainly selling American products，Party style。

September of the same year，Lawson’s first franchise store“Taoshan Store&seabet live casino games;Coming out。The great glory at that time，From a small grocery store 18 years ago，Beyond the time-honored brand Mitsukoshi，Become Japan’s retail overlord。

Relying on the great glory，Lawson has sprung up，Rapidly spread to many places in Japan。1980，Daei sales exceeded one trillion yen，Lawson seabet live casino games running at high speed exceed 1,000，NO among the three major Japanese-owned convenience seabet live casino games1，“Second Sale”FamilyMart、7-11。

Late 1990s，The great glory that shines in the second consumer society，Failed at the tail end of the third consumer society，Business in crisis，“King&seabet live casino games;No longer in position。

Entering the Millennium，Dairong, which collapsed in the bubble economy, sold its shares in seabet live casino games，Mitsubishi Corporation takes over and becomes the largest shareholder。A series of accidents，The Rosento store has slowed down。

And the whole family on the other side，After changing hands to Itochu Corporation in 1998，Frequent acquisitions，Win the AM/PM convenience seabet live casino games one after another、The parent company of Circle K Sunkus, the fourth largest convenience store，The number of seabet live casino games will soon exceed 1.80,000，Close to 7-11，Keep away 1.260,000 Lawson。

Japan encounters obstacles，Rosen looks for another way out。September 2016，Mitsubishi made an offer to increase its shareholding in Lawson，Increase shareholding ratio to 51%。After controlling stake，Mitsubishi takes China as its main stage，Drastic“Renovation&seabet live casino games;Rosen。

This year，China’s convenience store industry sales increased by 13% year-on-year，And most of the share is shared by gas stations and convenience seabet live casino games，Japanese convenience seabet live casino games account for less than 10%，Huge market potential。

Although Rosen entered China as early as 1996，But these 20 years，Average 34 seabet live casino games opened per year，Slow“Creep”。As of April 2016，Its number of seabet live casino games in China is only 685，It is less than the number of FamilyMart seabet live casino games in Shanghai。

Take 2016 as a new starting point，Lawson is on the fast track in China。February 2017，1000th store opened；January 2019，China breaks through 2000 seabet live casino games。As of June this year，The number of seabet live casino games reaches 2707。

This means，April 2016~June 2020，The average annual growth rate of Lawson seabet live casino games is around 500。Finally，It’s with 7-11 again、The whole family walks side by side。Nothing more，This time it’s in China。

If we talk about the 1990s，Lawson Highlights in Japan，It’s because Da Rong paved the way；Then，Today is “Rosen Speed&seabet live casino games;Quick Travel China，Behind this is the result of a series of strategic blessings。

2016，Rosen starts again，Standing in the Magic City and looking around。7-11 dominates the Pearl River Delta，Radiates most of China；FamilyMart，nickname“The most powerful one in the city&seabet live casino games;，No one can beat it，Proper C position。

So ever，Rosen sets his sights on the central part、These foreign convenience seabet live casino games in the southwest are out of reach or have weak layout。

2016，Lawson begins to expand the central market，Find partner Hubei“Local snake&seabet live casino games;Zhongbai Group，The two parties opened the first international convenience store in Central China in August of that year——Zhongbai Lawson。

Although it is the thoroughfare of nine provinces，Hubei’s commercial development is relatively backward。Ewushang、中百、中商、Han merchants are also called Hubei“Four Kings of Shangchao&seabet live casino games;，Firmly circle a high hurdle，It is not easy for foreign retail players to break through。

In fact，Zhongbai Group started testing convenience seabet live casino games as early as 2002，But it’s difficult。When you are worried about how to continue your life，Rosen extended an olive branch，With a“International brand”Bright label。

Zhongbai Group has retail experience、Supply chain advantages，Yiyou Zhongbai Jiangxia Central Kitchen and the largest scale in the domestic distribution industry、The most modern low-temperature logistics distribution center for fresh food processing，Complete fresh food supply system、Logistics distribution system，These are all readily available resources for Zhongbai seabet live casino games，Saved time to establish a firm foothold in Wuhan。

Zhongbai Rosen Hubei official website display，As of June this year，The number of its seabet live casino games has reached about 400，Maintaining an average annual growth rate of 100 seabet live casino games。

Lawson from Wuhan Fast Fight，In addition to relying on franchise seabet live casino games to quickly launch，The gathering of universities in Wuhan also provides new ideas for its location selection——Open near the school，Even into schools。

Public data display，Wuhan is home to 89 universities and 95 research institutes，It is the city with the largest number of college students in the world，About 1.3 million college students。This group of customers with immediate consumption needs，is one of seabet live casino games’s strong growth drivers。

According to incomplete statistics from Dianping.com，As of now，Lawson has been introduced to nearly 30 universities in Wuhan，The number of seabet live casino games in Wuchang District and Hongshan District, where universities are concentrated, is as high as 240，There are many“One school, multiple seabet live casino games”16200_16205。

Take Wuhan University and Central China Normal University as examples，The number of Lawson seabet live casino games in the two schools is as high as 9。Shops are mostly located on both sides of the school road，Commonly found at the exits of various school gates，Or near the dormitory building。Take the Chinese Normal University as an example，Three seabet live casino games on campus，The first store is located in the dormitory building，The two seabet live casino games are located at the exits of the North Gate and South Gate。

Large campus area，And covering the number of students、Large number of faculty and staff，Yes“One school, multiple seabet live casino games”The basic reasons behind it。

According to Baidu Encyclopedia data，As of July 2020，Wuhan University covers an area of ​​2.72 million square meters，The number of faculty and staff exceeds 60,000，The number of teachers and students at Central seabet live casino games Normal University across the street exceeds 30,000，The two universities are close to each other，And the population density is high。

Also，Wuda and Chinese Normal University are located at the entrance of a street, one of the three major commercial centers in Wuchang，This is Yintai Creative City、New World Department Store、Qunguang Square、Martial arts merchants and traders gathered together，The intersection of Metro Line 2 and Line 8，It is a real “Golden Cross Belt&seabet live casino games;。

Relying on the store and frequently showing off，Rosen also regularly conducts ";Swipe face&seabet live casino games;Marketing campaign。

2017，The Rosen Alliance holds free ice cream on campus in 30 universities in Wuhan，The self-proclaimed leader of university activities“Top spot&seabet live casino games;。2018，Start helping“Hanma&seabet live casino games;。

A series of actions，Rosen“Young、Vitality、Fighting&seabet live casino games;’s brand image has been established，Become a high school student、Next to the road，A touch of the well-known youthful blue。

After establishing a foothold in Wuhan，Zhongbai Lawson began to sink to other prefecture-level cities in Wuhan in 2018、And other cities in central China。December of this year，Cooperating with Zhongcheng Wuliu, a key retail enterprise in Jingmen，All 5 Jingmen Lawson seabet live casino games are open；Enter Huangshi in 2019，Settled in Changsha in the same year，And plans to open 200 seabet live casino games in Changsha within 3 years。

As of the end of 2019，Zhongbai Lawson enters Wuhan、Changsha、Yellowstone、Jingmen and other areas，Initially formed“Two lakes layout，Five Cities Expansion”’s development pattern。In comparison，The coming 7-11，Only 12 seabet live casino games were opened in Hubei during the same period；The whole family has not yet appeared。

January this year，Zhongbai Lawson completed tens of millions of yuan in Series B financing，Expected to go to Jingzhou in the next three years、Xiangyang and other places continue to penetrate，Open 500 more seabet live casino games，Continue to build convenience seabet live casino games“King of Central China”Throne。

Overlooking Central China，Looking at East China，seabet live casino games discovered his obsession with the latter，It’s hard to let go。

2017，seabet live casino games Detour to Shanghai，Marriage with local retail giant in Nanjing——Central Shopping Mall (Group) (referred to as: China Commercial Group)，Authorize its seabet live casino games franchise in Nanjing。August，Laosen Nanjing first store opens，The first foreign-owned convenience store in Jinling。

Represented by China Business Group，In the next 3-5 years，Will be through direct operation and open franchise，Open no less than 300 seabet live casino games in Nanjing area。

Central Mall，As the leader of Nanjing retail circle，Not short of money, there are channels。Its strength endorsement，Catch Rosen“Japanese convenience store”Name，Lawson quickly became popular in Nanjing。According to statistics from commercial real estate headlines，Lawson China official website display，As of November 2019，Lawson’s seabet live casino games in Nanjing exceed 100。

Similar to Wuhan，Nanjing is also home to many universities。College students come and go，I always see Rosen there。Currently，According to incomplete statistics from Lawson’s official website，The number of seabet live casino games named after schools in Nanjing is 12；According to Dianping data，Nanjing Xianlin University Town Lawson is 7。

Outside of colleges and universities，Rosen prefers to choose science and technology parks in Nanjing、Hospital and other high-quality、Closed prime location，Taking advantage of high-density customer groups，Create high daily sales performance of a single seabet live casino games。

Opening up Nanjing，Lawson also simultaneously moved to Yangzhou and other prefecture-level cities in East China，Decentralize local leadership，Continuously expand the chess game in this region，Formation of scale advantage，Reduce supply chain costs。May 2016，There are 500 Lawson seabet live casino games in East China；June 2020，This number has exceeded 1,500。

Of course，To consolidate the status of East China’s arena，Especially in Jiangsu area，seabet live casino games also took a look at the neighboring province of Anhui。

July 2018，China Business Lawson Enters Anhui，Became the first foreign-owned convenience store in Anhui。July 22, one year later，Ocean Department Store, the first franchise store of Rosen Lawson in Hefei, officially launched，Plan to expand 2000+ seabet live casino games across the province in the future。

Fight back to East China，Rosen’s“Second March&seabet live casino games;In addition to being large-scale，Another trump card is to launch a joint IP theme store。

Early 2018，Lawson x Bilibili theme convenience store，Downstairs at the Shanghai headquarters of Station B，Surprise appearance。Blue and white store，Station B“Small TV&seabet live casino games;LOGO images can be seen everywhere，Staff uniform、Food packaging is customized from Station B。

And fans of station B，You can buy a small TV in this theme seabet live casino games、22 Mother、Peripheral products designed by 33 Niang as the main image。

This is not the first time Lawson has tried IP theme seabet live casino games，On the previous cooperation list，Also“Ultraman”、“Detective Conan”、“Naruto”、“Rilakkuma”、“SIPG Football Team”and other IPs that are popular among young consumers。

October 10, 2018，Rosen Hefei Government District Poly Mall opened a home“Orangutan scattering bananas”Theme Store，Single-day sales exceeded 110,000 yuan，Breaking the first-day sales record of convenience seabet live casino games owned by Lawson。

For Rosen，Whether it is station B，Still Hokage、One Piece、Ultraman，IPs of these joint seabet live casino games，Both have highly sticky young users，Or a high sense of participation，Or a strong emotional connection。The target customer group anchored by Lawson，We are all energetic young people。

Continuously strengthen“Young&seabet live casino games;tag，Rosen gradually developed a way that is obviously different from ";Business style&seabet live casino games;FamilyMart、“Community style&seabet live casino games;The bright way to 7-11，Just like the latter two obviously prefer universities。

Compared with the scale of fighting PK，The&ldquo held tightly in the hand;Young brand&seabet live casino games;，It may be Rosen’s counterattack 7-11、High-energy weapons for the whole family。Relive the highlight moments of Japan in the 1990s，Maybe it’s not just a fantasy。