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inshang
Introduction
The rise of seabet best crypto casino downgrade!
SourceGolden Staggered Knife(ID:ijincuodao)
AuthorDiik
There is a word that appears very frequently recently,“seabet best crypto casino downgrade”,What is Pinduoduo、NetEase Selected、MINISO and high-quality products have become examples,The long-lasting effect of Erguotou has become ";seabet best crypto casino downgrade”,Sales of Master Kong and pickled mustard increased,also became“seabet best crypto casino downgrade”……
This concept,Received nearly 30,000 followers on Zhihu,Thousands of upvoted answers,seabet best crypto casino seems reasonable。
Consuming low-price products or product prices have been reduced,seabet best crypto casino’s consumption downgrade?
seabet best crypto casino downgrade has nothing to do with the case we are going to talk about today,The only similarity is,Low price,There is no minimum, only lower。
More than 8,005 retail brand stores closed in the United States throughout 2017,Under this wave of store closings,Discount retailers buck the trend,Not only did there not be large-scale store closures,On the contrary, seabet best crypto casino continues to expand,A total of more than 3,000 new stores were added。
The most bizarre family among them,Do not treat customers at all“Take seabet best crypto casino seriously”,No service,No image,No taste,There is no display design in the store,Not to mention a comfortable shopping experience。
seabet best crypto casino is actually called a retail treasure.
Opened more than 1650 stores in the United States,Annual sales in fiscal year 2017 exceeded US.1 billion (approximately RMB 96.3 billion),Year-on-year growth of 9.9%,Market value exceeds US billion (approximately RMB 245.9 billion),Is one of the three major seabet best crypto casino retail giants in the United States。
seabet best crypto casino is the Ross Stores of America,can be called“The most rubbish”'s department store。
01
Industry weirdo
The feeling of being seabet best crypto casino down in minutes
This store,seabet best crypto casino is a real “Gold and jade are ruined on the outside”。
Looks good,But the first impression given by the interior,This store is doing its final clearance sale,seabet best crypto casino will go bankrupt soon。
Confusion.
Looks like seabet best crypto casino has just been looted.
According to incomplete statistics,About 1/4 seabet best crypto casino goods are lying on the ground。
Out of stock is not important,seabet best crypto casino need to make up,The important thing is as long as you don’t get off work,I won’t stop even if I beat you to death。
Even so, seabet best crypto casino are always queues.
Even if seabet best crypto casino becomes a mess,I will not change seabet best crypto casino either,There are almost no service staff in the store,Don’t even think about shopping guide,A store where no one is sorting out the goods,Don’t expect too much。
Speaking of,Ross Department seabet best crypto casino has been engaged in discount retailing for 36 years。
1950,A man named Morris·Ross people opened the first Ross department seabet best crypto casino in San Bruno, California,Ross Department seabet best crypto casino at that time was like most supermarkets now,A wide range of daily necessities products,Organized shelf layout,Products arranged neatly。
Weekly,seabet best crypto casino needs 85 hours to process purchasing and ordering。
Fierce competition among peers,Only 8 years,Ross Department seabet best crypto casino is in trouble。1958,Morris sold Ross Department seabet best crypto casino to William Isaacson,In the hands of William Isaacson,Ross Department seabet best crypto casino grows to 6 stores。
To 1982,Six stores of Ross Department seabet best crypto casino changed owners again,And switch to discount retail,Rapidly expanded to 107 stores in 3 years。
By 2012,The number of seabet best crypto casino stores exceeds 1,000,Covering 33 states in the United States,And opened 108 stores in 8 states’s discount。
Today,Ross Department seabet best crypto casino has become the third largest discount retailer in the United States,Mainly engaged in clothing, shoes and bags、Home and bathroom、Accessories and perfume。
Just this one“Pragmatic”’s store,Operation costs have dropped to the point where they can no longer be dropped。Seen in various expensive decorations and decorations in traditional retail stores,You can’t see seabet best crypto casino at Ross Department Store,Manpower、Furnishings、Input costs in visual and other aspects have been cut down to almost nothing,There can’t be no one watching the gate, right?。
Because the comprehensive cost is extremely low,The highest discount on products in Ross Department seabet best crypto casino can reach 60%。
Traditional retail stores are closing in large areas、Closed,These discount retailers in the United States are doing very well,seabet best crypto casino can achieve stability、The fundamental reason for continued growth and expansion is not just low prices。
Ross Department Store’s breakout is so willful that seabet best crypto casino’s unreasonable,Outrageous。
02
The most willful physical seabet best crypto casino
Meet the needs of March/April moonlit seabet best crypto casino across the country
seabet best crypto casino cannot be denied that Internet-based pan-e-commerce retail has brought considerable impact,But the more important factor is,Most of the bankrupt retailers did not grasp the changes in mass consumer psychology under the overall social background。
A statistical report from UBS shows,3/4 of the American people have become ";Moonlight Clan”,Half of the population cannot afford an emergency fund of 0,The situation of personal seabet best crypto casino bankruptcy has reached the worst state since the end of the economic recession,As many as 27% of student loans are in default。
This is related to Americans’ habit of excessive seabet best crypto casino,Excessive advanced seabet best crypto casino directly overdraws seabet best crypto casino potential,This greatly weakens the willingness to consume。
This is fertile ground for discount retailers to survive。One more thing that must be mentioned is,Americans don’t love online shopping as much as Chinese people do,So seabet best crypto casino’s not so much that China’s e-commerce is number one in the world,seabet best crypto casino is better to say that Chinese people love online shopping the most in the world。
✦The seabet best crypto casino fierce, profiting from consumers’ demand for bargaining
Since seabet best crypto casino is a discount retailer,Nature can give customers a ";I’m getting a good deal”’s psychological suggestion,seabet best crypto casino’s like when we go shopping,If the original price is marked as 100 yuan,We may also consider seabet best crypto casino,But if seabet best crypto casino is marked with a 20% discount, seabet best crypto casino will only cost 100 yuan,This will make us feel that we are taking advantage。
In fact, when Ross Department seabet best crypto casino started to take the discount retail route,The U.S. discount retail market already has two monopoly giants T.J. Maxx and Marshalls。
Ross Department seabet best crypto casino enters as a newcomer,On the one hand, we must be firm enough,On the other hand, we must also be prepared for shopping。
So,What Ross Department seabet best crypto casino does is,Products of the same quality,The price of Ross Department seabet best crypto casino is lower than that of the two giants。
seabet best crypto casino is a kind of mastery of consumer psychology,People who are willing to spend money at discount retailers,Must be more concerned about price。Same product,Whose price is lower,I will definitely choose someone。
Ross Department seabet best crypto casino’s fierce attack attracted the attention of customers,Also quickly occupied the market,And form your own brand influence。
The logic of this,Not only dare to fight for low prices,The more important thing is to seize consumers’ housekeeping needs,Because for consumers,The lower the price, the better,What Ross Department seabet best crypto casino does is benefit from consumers’ bargaining needs。
✦Wonderful index 6 stars, seabet best crypto casino beauty
Only low price,In fact, there are many giants in dollar stores seabet best crypto casino States,No one dares to say that their price is the lowest。
But Ross Department seabet best crypto casino does any retailer,Includes discount retailers,Even a street stall,Things you don’t know how to do,Chaos。
Chaos is the biggest difference between Ross Department seabet best crypto casino and other peers,Ross Department seabet best crypto casino’s in-seabet best crypto casino staff composition is under way,No shopping guide,Tally clerk only,They are at least the most comfortable among their peers、Easiest。
Because they don’t need to organize the shelves,Even if the product is turned upside down by customers,Their daily tidying up work seabet best crypto casino occurs during closing time,One-time cleanup。
So,Compared to ordinary retailers,Ross Department seabet best crypto casino has reduced a lot of repetitive work,Greatly reduces labor costs。
And because there is no shopping guide,So customers have to rummage by themselves,Chaos is normal。While the customer is rummaging for things,seabet best crypto casino seems like seabet best crypto casino feels like searching for treasure in a messy warehouse,seabet best crypto casino can be regarded as a novelty consumption experience。
Once you find a good product,The price is cheap,Even if seabet best crypto casino is not a necessity at the moment,There will also be“There is no such store after passing this village”’s thoughts。
Turn the intolerable shortcomings in the eyes of others into your own advantages,Even a magic weapon for victory,seabet best crypto casino point,Not easy to do。
So, how to do seabet best crypto casino?
03
The fourth pole of seabet best crypto casino
Seizing core users seabet best crypto casino essence of winning
Last two years,Most spread words,There are two of them: seabet best crypto casino upgrade,The rise of the new middle class。
So we see many new services emerging,physical products are also good,Concept、The mode is also good,Everyone is working towards these two words,Or go for mid-to-high-end,Or take the high-quality and good-looking route,I am always thinking about how to connect with new retail,This will at least make seabet best crypto casino easier when raising funds。
Just launched not long ago,And Pinduoduo is still criticized in various ways,In fact, I chose another path,The fourth pole of seabet best crypto casino groups。
at“seabet best crypto casino upgrade”Under the prying force,Mid-to-high-end seabet best crypto casino has reached a fever pitch in a short period of time,Although there is still market demand,But there has been a lack of innovation。
The real high-frequency high-end consumer groups actually have fixed seabet best crypto casino goals,What really affects the high-end consumer market is the part that is willing to engage in high-end seabet best crypto casino,People with extremely low frequency,Most of them belong to mid-to-high-end consumer groups。
The middle and low-end consumer groups should belong to the mass consumer class,At the basic level seabet best crypto casino entire market,Occupy a larger share。
The low-end consumer group is at the fourth pole,For them,Consumption upgrading is more important to be exposed to more new things,And seabet best crypto casino used to be very expensive,Products that can be bought at low prices now,seabet best crypto casino is the change in consumption patterns。
Pinduoduo seizes the fourth pole。Same,Those discount retailers in the United States are bucking the trend,seabet best crypto casino also firmly grasps the psychology and needs of this consumer group。
There is always a market for low prices,Luxury goods、High-end brands will also have discounts and promotions,And the sales of luxury discount stores account for a continued increase in the total luxury goods seabet best crypto casino,Already exceeded 11% in 2016。
Does low price mean seabet best crypto casino downgrade?
Not,Low seabet best crypto casino just a form of expression,In fact, people’s pursuit of quality will not decline due to reduced willingness and ability to consume。
Low-price consumers may not have high unit prices,But seabet best crypto casino can form high frequency,Has huge potential for consumption upgrade,And able to a certain extent,Can promote the upgrading of the entire consumer industry。
Back to Ross Department Store,Although seabet best crypto casino is a traditional physical retail,But seabet best crypto casino is surprisingly similar to Pinduoduo,That is, the user portrait is extremely clear,And always the same,Deep penetration at the low price。
seabet best crypto casino is something that most Internet startups and traditional companies have not done well,So transformation is very painful for such an enterprise,Because they haven’t grasped the essence yet、Portrait of the core consumer group。
Without a clear picture, seabet best crypto casino is impossible to grasp the pain points of users.
Is your seabet best crypto casino clear?
(Source: Yingshang.com)