Introduction:On one side is the decline of traditional physical seabet online casino，On the one hand, e-commerce seabet online casino is actively returning to offline，The transformation and development of new seabet online casino in 2018 has reached an inevitable stage。

Enter the new seabet online casino era，The dilemma of China’s traditional seabet online casino industry、Change and transformation never stop。From fighting alone to teaming up with e-commerce giants，The significance of new seabet online casino to them，To help it regain room for growth。Past 2017，The industry not only accepted“New seabet online casino”This concept，And accelerate it into practice。

At the end of last year，Two pieces of blockbuster news have emerged in the seabet online casino market that can rewrite the landscape: First, Alibaba invested more than HK billion in Sun Art seabet online casino，Homophony“Engage in new seabet online casino”’s latter owns RT-Mart in mainland China、More than 400 hypermarkets including Auchan；The other one is Tencent’s investment in Yonghui，Help Yonghui’s super species fight against Alibaba’s Hema。

and the beginning of this year，Carrefour releases announcement，Said seabet online casino will invest in Carrefour China，At the same time, seabet online casino will also provide WeChat promotion for Carrefour、WeChat payment、Cloud computing and other ecological services。

Just two or three months，China’s traditional seabet online casino giants have successively “Marriage”，Alibaba、Tencent Department“Sweeping offline”，Unstoppable。

More and more traditional retailers tend to combine online and seabet online casino: building an omni-channel marketing organization，Competing for more accurate consumer data，Transforming the flexible supply chain……

Seems like overnight，The Berlin Wall between traditional seabet online casino and online e-commerce collapsed。The accelerated integration of these two huge systems，Starting a new type of supermarket、Fresh market、Unmanned seabet online casino and other trends。

“The first year of new seabet online casino”2017 is over，The industry generally believes that，2018 will be the year when new seabet online casino explodes。

China’s new seabet online casino landscape，In the past year，A series of drastic changes have occurred。

Offline traditional retailers need to realize new seabet online casino transformation“Backing”Online enterprises to achieve，Alibaba and Tencent have become the two recognized formations of the future seabet online casino landscape。

Some companies are choosing to cooperate with Alibaba: RT-Mart、Sanjiang、Xinhuadu、Including Bailian, etc.，There are also some companies choosing to cooperate with seabet online casino，Including Yonghui、BBK、Walmart、Carrefour、Heilan House, etc.。

This change in the pattern seems to come from the anxiety of both online and seabet online casino parties，The two are no longer tit for tat、Irreconcilable，But they all extended olive branches，To show friendship。

Lin Yifan, founding partner of Zhengjian Brand Consulting, told Yingshang.com，In the past, e-commerce companies enjoyed the benefits of online traffic，In today’s world where traffic costs are rising day by day，E-commerce giants are beginning to realize that seabet online casino traffic still has a lot of potential to be tapped，And seabet online casino also has many advantages that cannot be matched online。

“For example，The core advantages of traditional seabet online casino retailers——Supply chain。”

Take the cooperation between JD.seabet online casino and Walmart as an example，Although JD.seabet online casino is already a full-category e-commerce platform and has an efficient supply chain，But Walmart’s supply chain is broader and deeper than JD.seabet online casino、And the global product categories are more complex than JD.seabet online casino。

After the two have opened up the supply chain inventory，Consumers place orders on the JD platform，If the system determines that delivery from a Walmart store near the consumer is the optimal route，The background seabet online casino send instructions to the corresponding store，Store staff seabet online casino pack the goods out of the warehouse。

Walmart, which has long-term presence in physical stores, has better community coverage，This can greatly improve the efficiency of seabet online casino logistics。

And seabet online casino user experience and after-sales service，is considered to be another irreplaceable advantage online。

Han Shitong, a senior industry insider, told Yingshang.com，Despite the wide variety of online shopping，But it still cannot replace the actual experience brought by physical shopping。“This is like，You choose a variety of clothes online，But before receiving the express delivery，You can’t even touch the texture of this dress。&seabet online casino;

According to the "Online Shopping Behavior Research Report" released by Nielsen，When shopping online，Consumers will combine online channels (95%) and seabet online casino channels (77%) to find product information，Despite greater reliance on online channels when looking for information，But 40% of the respondents said they would go directly to seabet online casino physical stores for store experience。

Visible，No matter how popular it is online，It can never completely replace seabet online casino。Although seabet online casino channels have the above advantages，Once you leave online traffic，These advantages also cannot be used well。

Sun Yanmei, deputy director of Jones Lang LaSalle’s Guangzhou seabet online casino Real Estate Department, told Yingshang.com，Physical retailers have two major pain points: one is the lack of online traffic，The second is the connection problem with consumers。

“How to monetize traffic，How to digitize both products and customers，This is a question that physical retailers have been thinking about in recent years。&seabet online casino;

At this time，“New seabet online casino”seems to find a better step for the two，Especially those offline retailers that have been pushed into a corner see hope of fighting back。

Although cooperation with online giants is a must-choice，But traditional retailers have to face“Choose one&seabet online casino;’s choice dilemma。

However，The difference in new seabet online casino layout logic between Alibaba and Tencent，Decided to include other companies into Alibaba、Different cooperation paths under Tencent。

Alibaba started with seabet online casino，New seabet online casino integration focuses on logistics、Payment、Members and other resources are opened，Self is at the core。

Starting from Alibaba’s strategic investment in Intime in April 2014，In 2015, Alibaba strategically invested RMB 28.3 billion in Suning，2016 21.500 million yuan invested in Sanjiang Shopping，Until 2017, it became a shareholder of Lianhua Supermarket and Sun Art seabet online casino。

“This is Ali’s style，Very strong。”Lin Yifan analyzed and pointed out，Whether investing in online or seabet online casino companies，Ali believes more in his abilities，The invested companies will all become pawns in Alibaba’s layout。

China Merchants Securities Research Report believes，What Ali proposed was“Centralized Strategy&seabet online casino;，Support countless small front ends by making the platform bigger、Empowering enterprises through a diverse ecosystem。On the front-end layout，Alibaba has already covered e-commerce、Finance、Enterprise Services、Traffic distribution、O2O、Entertainment and other Internet scenarios。

Sanjiang Shopping Operations in which Alibaba has a stake“Hema”is a typical case: in addition to operating an independent brand，Also "conduct" to traditional e-commerce;Empowerment”，Establish cooperative relationships with traditional seabet online casino companies through equity participation，And output the online and offline integration model。

Public information display，December 12, 2016，Zhejiang Zhehai Huadi Network Technology Co., Ltd., a wholly-owned subsidiary of Sanjiang Shopping, was established，Ningbo、Some Hema member stores in Hangzhou are jointly operated by Hema and this company，Taking fresh food e-commerce as the entry point，Covering fresh food and catering services through APP and seabet online casino stores。

Also，After Alibaba and Sun Art seabet online casino joined hands，The latter has already leveraged Alibaba’s digital ecosystem，Non-stop promotion of store digitalization，And apply new seabet online casino solutions to more than 460 of its stores，Including online and offline integration、Modern logistics and personalized consumer experience。

In comparison，Tencent has a different understanding of the empowerment model in the offline seabet online casino field。

Tencent started social networking，Has a lot of traffic，Its new seabet online casino layout aims to find business opportunities for these traffic，Self is in the front end。

seabet online casino is currently in Yonghui Supermarket、Neither Wanda nor Heilan Home holds more than 5% of shares，Only signed a strategic agreement framework with Carrefour and BBK。

This kind of“Dragonfly’s touch of water&seabet online casino;Standard investment method，Indicates the differences between Tencent and Alibaba，What he promotes is decentralized empowerment，Almost no interference in companies that invest in shares。

Currently，Tencent’s combination of empowering offline seabet online casino companies is: Tencent Cloud、Social Advertising、Youtu AI、WeChat (official account、Mini program、WeChat payment)。

Lin Yifan expressed，What seabet online casino companies currently lack most is traffic，“How to find traffic empowering stores online，Effectively solve the store traffic problem，From this point of view，It may be more practical to choose Tencent。”

Tencent as a huge traffic connector，Enterprises can cooperate with Tencent，Using Tencent’s traffic resources，Convert seabet online casino traffic to stores and products。

In Lin Yifan’s opinion，The future development of new seabet online casino will definitely be omni-channel，There is no separate online or offline。

Therefore，Tencent chooses to invest in JD.com and strengthens its "ldquo" relationship with JD.com;Jingteng Plan”，The latter’s advantages in supply chain and logistics distribution can make up for Tencent’s lack of seabet online casino capabilities。

Take JD.com and its partner Walmart as an example，According to data provided by JD.com，April seabet online casino year，Total order volume of Walmart stores on JD Daojia，A month-on-month increase of 30% from the previous month.4%，GMV also increased by 42.5%。

Compared with October last year，The order quantity in April seabet online casino year was 7.7 times，And GMV directly reached 10.6 times。

According to data from the National Bureau of Statistics，The total seabet online casino sales nationwide in 2017 was approximately 36 trillion GMV (gross transaction volume)，Online accounts for less than 20%，That is to say, there are still nearly 30 trillion GMV offline。

Then，Whether it is an e-commerce giant or a traditional retailer，The competition for seabet online casino activities will inevitably become fierce。

In fact，In innovative fresh food supermarket、Small business community business、Unmanned seabet online casino and other new seabet online casino fields，The battle led by Alibaba and Tencent has been fully launched。

Then，Where will the development focus of the seabet online casino industry be in 2018？During the interview on Yingshang.com，Many industry insiders believe that it will be in the transformation and upgrading of traditional business formats。

It is not difficult to see from the statistics of Kantar Worldpanel，The national seabet online casino market is very fragmented，The total market share of the top ten retailers is less than 40%。

Data source: seabet online casino

Among the top five retailers in the country，The Alibaba Sun Art Group occupies 8.8% market share，In first place；China Resources Vanguard、Walmart has launched in-depth cooperation with seabet online casino-owned JD.com；Fourth、The fifth-placed Carrefour and Yonghui also sided with seabet online casino。

“It’s almost time to take sides now，In terms of supermarkets，Most of them have been settled。&seabet online casino;RT-Mart CEO Huang Mingduan once said this in a media interview。

The moment I said this，is a shareholder of Yonghui in Tencent、Alibaba invests in RT-Mart、Carrefour announces cooperation with Tencent、After the suspension of BBK。However, the market has developed so far，Even if the seabet online casino bosses don’t want to take sides，I believe I will also be forced to make a choice。

Take BBK, which announced a temporary suspension of trading on January 22 this year, as an example，Although its business covers hypermarkets、Shopping Center、Convenience store、Also actively built an e-commerce platform，But in the end, he also chose to join Tencent for new seabet online casino layout，For example, the&ldquo launched this year;seabet online casino + Catering”’s Fresh Food Story。

Until April 16th，Never“Side team”China Resources Vanguard also reached strategic cooperation with JD.com，China Resources Vanguard’s hypermarket format in Hangzhou and Nanjing has entered JD Daojia，In the future, it will gradually cover more than 2,000 stores in more than 30 major cities across the country，Both parties jointly build online and seabet online casino integrated and digital service capabilities。

To this point，National seabet online casino companies in the golden era of hypermarkets have all established relationships with Internet giants。

Predictably，Alibaba and seabet online casino (including JD.com) will continue to invest in traditional businesses in 2018、M&A、Horse racing enclosure。

But not yet“Side team&seabet online casino;For large retailers，In the short term，We will first resolve the issue of Alibaba or Tencent’s alignment，Or be invested，Or be acquired。

“(If we didn’t take sides) what would be the situation then？Alibaba and Tencent ignore you，That means your status in the world is too low，It has become an anti-fashionable thing。&seabet online casino;Wan Mingzhi, former general manager of Wuhan Zhongbai Holding Group, once said。

Then，How to transform the traditional seabet online casino format，will be the core。Lin Yifan thinks，Traditional retailers’ transformation of offline scenes、Upgrade，Inseparable from new technologies and new solutions。

“2018，Whether it’s a fresh market、Unmanned seabet online casino，Still a convenience store、Mom-and-wife shop or other forms of business，There are huge opportunities in traditional seabet online casino formats，There will even be many new and eye-catching things，There will also be a new and comfortable experience。”

(Source: Yingshang.seabet online casino)