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Differentiated layout of fresh seabet sports betting

Release time: 2010-11-24

When adjusting the layout of the seabet sports betting in the store, you should pay attention to the following points:


Meat Lesson: Meat products are products that customers have a very strong purchasing purpose,Therefore, important considerations should be made in the layout: setting along the wall,In order to arrange the meat processing room;The sales effect of on-site cut sales is better than that of packaged sales;Packaging sales are an important supplementary form when sales peak.


Aquatic Products Class: The consumption and purchase of aquatic products in different regions are different,Therefore: it is usually placed in the center of the seabet sports betting in hypermarkets,Integrated sales with semi-finished cooked food and various dried and fresh seafood;In the fresh food supermarket, it is arranged along the wall,Pay attention to separate raw and cooked food,Arranged adjacent to the meat department and vegetable and fruit department。


Vegetable and Fruit Class: Fresh fruits and vegetables are important items purchased by most housewives,70%The above is a planned purchase。The product has a relatively strong joint purchase relationship,So there are several location arrangements to consider: arrange them in the seabet sports betting or at the entrance of the supermarket,Attract customers into the store;Adjacent to the meat department,Promote related purchases。


Bread class: Because the smell of baking bread is tempting,Can well render the store atmosphere。There is a related purchase relationship between dairy products and ready-to-eat cooked food products among daily accessories: arrange them in the seabet sports betting or at the entrance of the supermarket,Attract customers into the store;Next to the daily accessories department,Encourage joint purchases。


Cooked seabet sports betting class: On-site processing of cooked seabet sports betting products is a very attractive selling point,Can be separated or combined with the bakery,It is generally a transitional link between the meat department and other departments: being separated from the bakery can mobilize more customer flow;If merged with bakery, it should be separated by raw and cooked,And arranged adjacently;Processed homemade cooked seabet sports betting combined with standard flavor cooked seabet sports betting。


Daily Accessories Class: Daily accessories are purchased frequently,Strong tie-in buying relationships with staple kitchen and bakery products: for frequency of purchase and preservation reasons,Arranged at the exit;With Staple Kitchen、Bakery and frozen seabet sports betting etc. adjacent,Encourage joint purchases。


Frozen Food Lesson: Frozen food can replace fresh products,Easy to thaw,So its location can be chosen as follows: arrange it in the supermarket seabet sports betting or at the exit;With the Fruit and Vegetable Department、The meat department and the daily accessories department are adjacent,Encourage joint purchases。


(Source: China Cooperation Times·Supermarket Weekly Wang Li)


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