The competition in my country’s retail seabet live casino is becoming increasingly fierce，Rising costs，The gross profits of retail companies are getting thinner。On the one hand，Foreign-funded hypermarkets pass mergers and acquisitions、Expansion and other means further intensify seabet live casino competition。seabet live casino insiders’ estimate，The previous average gross profit margin of hypermarkets was10%Above，Nowadays in some highly competitive areas，The gross profit margin of seabet live casino has reached less than10%;On the other hand，High-quality outlets have become a scarce resource，The overall profits of the industry continue to decline。In this case，Enter seabet live casino，It may become the only way for regional retailers to transform。
The emergence of seabet live casino is not accidental，It is a new business format that adapts to market demand，There is no doubt about it。But on another level，High-end supermarket because of its high-end positioning，Considered by industry insiders to be "highbrow"。Some high-end supermarket products are extremely expensive，Scarce passenger flow，Making the store look "deserted"，It is an indisputable fact。Also，From site selection to profit model，Different from the more mature hypermarkets before，seabet live casino need to take a new path。For this，This issue will specifically discuss this issue。
As an expert draft of seabet live casino group of topics，seabet live casino article will be presented in the form of questions and answers from expert interviews，The main content is as follows。
1、What do you think of the current practice of many retailers trying seabet live casino?
seabet live casino’s per capita last yearGDPseabet live casino3680USD，And like Shanghai、Shenzhen、Guangzhou、Beijing and seabet live casino first-tier cities have already reached the per capita level10000-12000USD level，Second-tier cities such as provincial capitals seabet live casino east and central China、There are also per capita figures in big cities in Jiangsu, Zhejiang and other placesGDPseabet live casino reached6000-8000USD，Some are even higher，At this stage, consumption is rapidly upgrading，While consumption is upgrading，The most prominent thing is that the individual consumption volume and consumer groups of high-end consumption will increase significantly，How to meet the objective needs of this part of the consumer population at this time has become a business opportunity for merchants，In addition, the two major formats of hypermarkets and supermarkets are already in a state of fierce competition，The competition in seabet live casino is relatively not very fierce，Therefore, it is normal for retailers to rush into the high-end supermarket field。
2、Can seabet live casino live up to retailers’ wishes，Become a new profit growth point?What do you think of the prospects of seabet live casino?
If we put seabet live casinoGMS中华堂和JUSCOIf you can also see it as a representative of seabet live casino，It should be said that the "money" scene of seabet live casino is still very good，Based on my field visit，Whether it’s Beijing、Guangzhou、Still the Huatang and ChengduJUSCO，Their positioning is still significantly higher than that of ordinary hypermarkets，Their target customers are mainly mid- to seabet live casino customers，The price per customer is very high，The average unit price of a single product is also significantly higher than that of ordinary supermarkets。
However, seabet live casinoGMSAlthough it is considered a seabet live casino supermarket，But in addition to supermarkets, they also have mid-to-seabet live casino department stores that are very compatible with supermarkets，This is what we see in China such as China ResourcesOle, Beijing HualianBHG、Hong Kong City Supermarket、Hong Kong City Super Life、Lianhua Super Life Hall、What seabet live casino such as Zhongbai Life Theater do not have，Based on what I know so far，Except for those renovated stores that can enjoy low rent，The profitability of these seabet live casino seems to be unsatisfactory，Provide corporate image、The intention of planning for the future seems to be stronger。
3、Some opinions，seabet live casino are the only format that foreign retail companies have not set foot in。Facing competition from foreign-funded enterprises，Can seabet live casino develop into bases for local retailers?
I think this is very difficult to do，In fact, foreign capital is not involved，Precisely because it’s not very fun，If seabet live casino also become a highly profitable business format like hypermarkets，There seems to be no obstacle for foreign hypermarkets to enter this business，Just like what we saw at Carrefour Shanghai Gubei store，The quality of the products here is no less good than ours at China ResourcesOleWhat seabet live casino see.
My personal opinion，To become a base area, three conditions must be met: First, the land here is enough to support seabet live casino，Can ensure your survival and enter a virtuous cycle;Secondly, the terrain here is very good，Easy to defend but difficult to attack，And seabet live casino useless in the eyes of others，Others are too lazy to care about you;Third, you do have a comparative advantage in this field，For example, we can establish a supply chain that fully meets the needs of seabet live casino、High-quality outlets that can obtain lower rents more easily than foreign companies、The degree of refinement of operation and management can match the operation and management needs of seabet live casino。In fact，seabet live casino are basically unprofitable now，Some even suffered huge losses，Foreign companies will not regard seabet live casino as useless，LikeTESCOand Wal-Mart have launched preferential seabet live casino and TESCO EXPRESSWait for small discount stores that are close to convenience stores，So once the profitability of seabet live casino improves，They rely on their supply chain advantages in the field of high-end goods(Imported goods and seabet live casino brand consumer goods)And the accumulation of foreign capital seabet live casino field of refined management，Local retail companies will soon be eliminated。
4、Which types of retailers are suitable for testing the waters or transforming into seabet live casino，Combining its advantages and disadvantages，What suggestions do you have for this?
For now，Those existing high-end department stores、It is relatively easy for companies with supermarket or hypermarket formats to transform some of their better-equipped outlets into seabet live casino or boutique supermarkets，As of now，The customer flow of seabet live casino and the customer flow of high-end department stores basically overlap and complement each other，If you use the first floor or underground floor of your property to operate a high-end supermarket，The pressure on rent will not be too great，While helping the department store attract customers，It can also attract some customers to the department store，This synergy can effectively reduce the high operating costs of seabet live casino caused by supply chain mismatch in the early stage、Quality of the product(Reflected seabet live casino shelf life of imported goods)And business shortcomings such as lack of sufficient competitiveness in cost performance，Enables seabet live casino to highlight their advantages in competition with hypermarkets and general supermarkets。
Also，seabet live casino mainly sell product quality、Services and Environment，The location and customer base of high-end department stores should be very good，This part of the customer base is transferred to seabet live casino at a low price，The taste and service of high-end department stores will also give customers a preconceived impression，These will bring convenience to the operation and management of subsequent seabet live casino、brings extra points。Personal opinion，Only by following the trend can we achieve great results，This is like，Why only home appliances can be so successful in China’s retail industry?Is seabet live casino true that both Zhang Jindong and Huang Guangyu are particularly smarter and more capable than other retail elites?seabet live casino!China is a major and powerful country in the production of home appliances in the world, and the rapid growth of consumption in the field of home appliances driven by China's rapid urbanization and consumption upgrading in the past two decades is the right time and location for the home appliance retail industry，The rest is the personal efforts of Zhang Jindong and Huang Guangyu, that is, the role of human factors。So "a gentleman's life is not different"，Good deeds are better than things”，seabet live casino is the truth!
5、A new business format created to adapt to market demand，The emergence of seabet live casino is inevitable，But the actual positioning and operation of seabet live casino，How to avoid the situation of "being too high-minded"?
I agree with the views of Mr. Han Yikun, Chairman of Huishang Group Business Capital，There is no right or wrong in business format selection and business positioning，There are only suitable and inappropriate，As long as it is suitable, it is good。Many seabet live casino on the market are often high-end for the sake of high-end，The products and prices selected by the store are such that most customers are turned away，And the aristocratic customers they were expecting didn’t seem to buy it either，Rarely travel ten thousand meters to shop，In the end, customers dare not come if they want to come，The merchants are eager for him to come but are unwilling to patronize。
Personal opinion，seabet live casino are definitely not a place for luxury goods consumption，It is a place that truly reflects the high quality of life，So it is very necessary to grasp the noble but not luxurious scale in positioning。High-end supermarket operators must be willing to work hard on fresh food operations，And fresh food business is definitely not as simple as buying some high-priced fruits and vegetables，The operation of cooked food is the key to whether seabet live casino can attract strong customer flow for a long time，Only brand catering at low cost(Compared to seabet live casino hotels)Bring it into seabet live casino，seabet live casino truly have their own trump card。
A boutique supermarket launched by Huizhou Merchants Hongfu seabet live casino Hefei market(Equivalent to a seabet live casino supermarket in Hefei market)It’s quite successful，It is worth learning from domestic peers when choosing seabet live casino supermarket operations，General Manager Wang Wei of Huishang Hongfu also has considerable experience in the management of boutique supermarkets，Interested friends may wish to communicate with him。
6、seabet live casino supermarket in site selection、Category Management、Purchasing channels、Marketing Promotion，What are the things worth noting，Please tell me what suggestions you have for this。
The product positioning of seabet live casino should not be too high-end from the beginning，Can be partially high，The other part still needs to be close to the taste and psychological tolerance of the mid-range customer group in the consumer group，Only this way，seabet live casino will not be too high-end，Through the influence and subtle influence on these mid-range customer groups，The consumer group of seabet live casino can gradually grow，Their overall consumption power is enough to support these seabet live casino。
Personal opinion，The most important thing about seabet live casino is service，Because it is in mid- to low-end supermarkets，Customers perceive very little service when shopping in supermarkets、Also very elementary，But if seabet live casino also have such service quality，Then people won’t be able to tell that the goods you provide are high in price，Where is the nobility you want to show?Only the service is in place and unique，Only can customers truly feel that the price of your products is worth it，The price/performance ratio is quite high，As long as the customer has such a review，seabet live casino can survive。
(Source: seabet live casino Network)