Local government planning promotion，Developers gather together to speculate，Retailers actively share the pie。This makes it in Chengdu、Hangzhou、Kunming、Wuhan、Changsha、Shijiazhuang and many other second- and third-tier cities，seabet Online real money casino are in "mass production"，And its momentum will even surpass first-tier cities...
What’s more noteworthy is，seabet Online real money casino that have always relied on rental properties to expand are also betting on this with new weight in competition。
“Even Vanke, which has always focused on residential development, has joined the fray，Everyone is not a fool，No one will retreat easily。”When reporters questioned how big the market can be for seabet Online real money casino，Xiong Jie, deputy general manager of Shenzhen New Moore Commercial Management Co., Ltd., replied。
In fact，Many seabet Online real money casino have also set their sights on this "cake"。
Gambling seabet Online real money casino Complex
2010Year10End of month，Fuzhou Jinshan "Park Road No. 1"，Yonghui’s first test of seabet Online real money casino complex。"Due to the small commercial area，We are only in the trial stage”，Although the new project is running smoothly，Weng Haihui, assistant to the chairman of Yonghui Group, still has a low-key tone in his words。
On Urakami Avenue near "Park Road No. 1" in Jinshan，Cangshan Wanda Plaza、Red Star Macalline Commercial Plaza、Three seabet Online real money casino complex projects including Leduhui Shopping Plaza are under construction in full swing。
As understood，Currently, the number of seabet Online real money casino complex projects planned and under construction in Fuzhou alone has reached 11790_1181216under seabet Online real money casino in Hangzhou100Completed in city seabet Online real money casino41, the number of seabet Online real money casino under construction or approved in Chengdu has also exceeded66number，Will be completed within the next two years，Kunming development planned seabet Online real money casino complex project reaches12There are also...seabet Online real money casino among them.
“For traditional retailers，The current development boom of seabet Online real money casino is definitely a huge temptation。" said Xiong Jie, deputy general manager of investment operations of Shenzhen New Moore Commercial Management Company。
The phenomenon of seabet Online real money casino heating up for retailers’ operations，Weng Haihui said，For many years, retailers have relied too much on rental properties to expand and have been restricted by property developers in many aspects，Strong retailers can choose sites by developing their own commercial complexes、Investment、Have more autonomy in operations and other aspects。
“Commercial terminal resources are often in the hands of retailers，Coupled with the inherent advantages of retail enterprises in commercial operations，Projects that enable retailers to gain advantages while reaping real estate development profits；seabet Online real money casino are often built in the commercial centers of cities，Its development is highly profitable，This makes retailers more competitive in the market。"Xiong Jie thinks。
Causes, thresholds and risks
What cannot be ignored，In the context of intensified competition in the traditional chain retail market，Some powerful retailers are turning their attention from looking for properties to the development of seabet Online real money casino commercial complexes，But capable of getting involved、Development、There are only a few retailers operating commercial real estate。
Why do retailers who do not want to be "businessmen" but want to be "landlords" invest so much、There is interest in the high-risk seabet Online real money casino commercial complex project？
To this，Li Mutian, general manager of Beijing Oriental Cathay Business Consulting Agency, analyzed: “The reason why some powerful seabet Online real money casino are involved in commercial real estate development，On the one hand, it is because it is increasingly difficult to obtain suitable commercial properties、Competition in industry location selection intensifies，At the same time, real estate development companies have increasingly higher rent requirements for commercial properties。
On the other hand，Profits from real estate development are increasingly tempting retailers，At present, pure real estate development companies are increasingly struggling to successfully operate seabet Online real money casino；Local government factors cannot be ignored，To improve the city’s image，The phenomenon of some local governments actively promoting the construction of commercial complexes in batches has intensified，This objectively stimulates the nerves of some retailers。”
The commercial complex tests the retailer’s ability to operate in multiple formats，The reason why Wanda Plaza can quickly expand into the national market，In addition to catering to the local government’s planning needs for seabet Online real money casino，What’s more important is its strong business investment、And its strategic partner system support，Traditional retailers often do not have enough strength in this regard。“Property management is also a big challenge for retailers，Lack of experience often prevents retailers from getting involved in developing complexes。” to this，Weng Haihui expressed his views。
Financing is the biggest problem，Xiong Jie told reporters: "At present，Only individual retailers can set foot in commercial complexes，The first threshold for operating an seabet Online real money casino complex is funding，An seabet Online real money casino commercial complex investment often requires billions of yuan。”
Take the seabet Online real money casino complex currently operating in Wuhan as an example，Xiong Jie settled the accounts for the reporter，This size40A project of 10,000 square meters requires seabet Online real money casino of nearly20100 million yuan，If you want to use seabet Online real money casino funds to rent properties，At least it can be expanded quickly in advance50Hypermarket，This investment figure is for most seabet Online real money casino，I’m afraid it will be difficult to get enough even if you use all your family resources。
“Huge investment of funds、Unsure about the market positioning of the complex、Lack of commercial retail resource integration capabilities、Property operation and management capabilities will become the threshold that hinders retailers from participating in seabet Online real money casino，But for some powerful retailers，This is also a good opportunity to improve market competitiveness。"Li Mutian expressed cautious affirmation of this。
Hu Bing, director of Haubska Urban Complex Research Institute, said，"According to business development ideas，There are people living in the city first，There will be industry later，Another office building，More business。Now the local government is doing exactly the opposite when planning seabet Online real money casino in new areas。Build the complex first，Business first，Cultivation of popularity。"Although it goes against the order of commercial development，But local governments value outstanding political achievements。But this way，Many commercial-first seabet Online real money casino can be said to be magnificent in appearance for a long time，The inner essence is that the popularity is deserted、The "Ice City" with poor management。
Whose seabet Online real money casino blue ocean?
“seabet Online real money casino are a beautiful poison”，An industry insider who has been engaged in commercial real estate operations for a long time thinks，Retailers may put the cart before the horse after getting involved，The pursuit of huge profits from real estate development will undoubtedly reduce the ability of retail operations；Also，Not every city needs an urban complex，The "collective carnival" style of swarming will inevitably damage the city's old commercial culture、Urban Culture、The reasonable commercial layout of the city causes damage，The government should rationally develop and plan seabet Online real money casino in accordance with the actual market conditions，Instead of just pursuing the so-called urban prosperity。
“The objective market environment will ultimately determine the benefits to all parties involved in seabet Online real money casino complex construction，As a retailer involved，Only based on the company’s own situation，Proactively take advantage of the opportunities provided by the government to promote seabet Online real money casino complex planning and construction，Instead of blindly following，Play the role of making wedding clothes for others。"Li Mutian considers the problem more from the perspective of a retailer。
Zhu Lingbo, director of the Commercial Real Estate Professional Committee of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, said frankly，The multiplicity of interests is why city governments at all levels are rushing to promote seabet Online real money casino。"Urban Complex and Local Urban Economy、Location and per capitaGDP、Tertiary industry related，But the local government misused it，Swarming blindly，Although this can bring new opportunities to seabet Online real money casino planning and construction，But it is based on increased investor risks。”
Facing a seemingly huge market，Traditional real estate developers are flocking here、Active participation of a few retailers，seabet Online real money casino seem to be a real estate bailout、The new blue ocean of retail diversification。For most retailers，In the face of such huge capital investment，No one can truly afford to lose。
(Source: China Cooperation Times·Supermarket Weekly Liu Chaolong)