After China Resources Vanguard officially signed a merger agreement with Guangzhou Hongcheng seabet casino games at the beginning of this month，There is another news a few days ago，China Resources Vanguard intends to acquire a subsidiary of PetroChina1.1Convenience store business of thousands of gas stations，Enter seabet casino games supermarket、The convenience store has obvious intentions。The reporter learned，Shengjia Supermarket is also formulating strategies，Future3Will increase the number of seabet casino games supermarkets during the year。In addition，Including Top 100、Suguo、Many retailers such as Supermarket Fa said，Start entering seabet casino games supermarkets，With a view to sharing the seabet casino games market，Expand new profit margins。
Industry insiders pointed out，At Walmart、Carrefour、Tesco and other foreign supermarket giants are undergoing a new round of expansion，The spearhead also quietly penetrated into the seabet casino games supermarket，Chinese and foreign supermarkets will compete secretly in the seabet casino games market。The domestic retail terminal will see the "two poles" development trend of scale and seabet casino games，A market structure of “hypermarkets + convenience stores” may eventually emerge。
Market structure: local and foreign capital compete for seabet casino games supermarkets
2009The competitive advantage of foreign retailers in the Chinese market has not changed。According to this year3seabet casino games’s top 100 chain stores released by the seabet casino games Chain Store and Franchise Association in March，20The sales and seabet casino games of foreign-funded enterprises increased respectively20.4%and15.7%, the growth rate is significantly higher than that of domestic capital. in5Foreign-funded enterprises operating hypermarket format opened new seabet casino games115home, the number of new seabet casino games has increased69%。
Under the pressure of foreign supermarkets，Domestic supermarkets have to increase investment，Consolidating the last business format with absolute competitive advantage - seabet casino games supermarkets。China Resources Vanguard, which has always expanded in the form of shopping malls and standard supermarket chains，Recently, we have also accelerated the pace of entering seabet casino games supermarkets。
11month8日，China Resources Vanguard officially signed a merger and acquisition agreement with Guangzhou Hongcheng seabet casino games，A subsidiary of Jianghongcheng seabet casino games107Every store is in the bag。There was news last weekend，seabet casino games intends to acquire a subsidiary of PetroChina1.1Convenience store business of Wanjia gas station。According to people familiar with the matter，China Resources hopes to pave the way for expansion。However，Due to the increasing sales revenue of PetroChina gas station convenience stores year after year，Therefore, China Resources’ proposal was rejected。seabet casino games COO Chen Shuo pointed out，seabet casino games will maintain new openings every year in recent years60Large seabet casino games around the world,300The pace of expansion of small seabet casino games around the world.
Different from China Resources Vanguard’s presence in the periphery of the real estate and the large seabet casino games on the first-line road，Parknjia Supermarket announced its entry into Guangzhou with an international store format，The first store has opened in Huijing New City，Directly pointing to the hinterland of large-scale real estate。In addition，The Guangzhou Supply and Marketing Cooperative, which has been out of sight for a long time, will also make a comeback，Test the seabet casino games fresh food supermarket in the form of a small supermarket called "Xiao Xian Station"。"We plan to invest400010,000 yuan, paid in three years100Home seabet casino games. Will be released within this year5～6Home, opening next year30Home。" said Li Jieming, deputy director of Guangzhou Supply and Marketing Cooperative。In addition，Shengjia、Local supermarkets such as Xing’an have increased investment，Continue to consolidate the status of the seabet casino games。
For the seabet casino games enthusiasm for domestic supermarkets，Walmart and other foreign supermarket giants dare not take it lightly。Recently，Walmart announced to slow down the expansion of super shopping malls，Accelerate the opening of "Huixuan" convenience stores，Plan5Opening within the year1000seabet casino games。Coincidentally，Japanese Aeon Company also announced，Plan for the future5Convenience seabet casino games will be owned within the yearMINISTOP(Mini Island) increased to in seabet casino games200Home. In addition, the BritishTESCOwill alsoTESCOEXPRESS(Tesco Express Store) introduced to China，Carrefour has also launched seabet casino games-based Dia Tiantian stores and Wuyuan discount stores, etc.。
seabet casino games Power1: Use seabet casino games supermarkets for low-risk expansion
“Under the new round of circles，At present, there are fewer and fewer high-quality resources for large store locations and the investment is increasing，seabet casino games are relatively small，Cheap rent，The cost of opening a store is also lower。" Peng Qiang, Vice President of Guangzhou Business Economics Association said，In domestic first-tier cities，Walmart、Carrefour、The competition between Tesco and domestic supermarkets is very fierce，Everyone is looking for new business opportunities。Local supermarkets have been in the community for many years，The advantages of entering seabet casino games are more obvious。
“As the occupancy rate of large-scale real estate continues to increase，Promote the improvement of the residential population and total consumption capacity in the seabet casino games。" said Huang Tao, General Manager of Zhongyuan Guangdong Project Department，The layout of urban commercial outlets and complete residential facilities，Provide new development space for seabet casino games supermarkets。He revealed，The investment to open a large supermarket shopping plaza for a single store can easily reach tens of millions of yuan，From store location selection to contract signing，Until delivery、put into operation，Shaoze1years, more than one2～3year。In comparison，seabet casino games are mainly leased，Flexible location selection，The investment is generally only a few hundred thousand yuan，Rely on the resource advantages of the group，Average10We have been able to break even within a month.
seabet casino games Power2: Increase direct purchasing efforts to ensure low prices
Integrated Procurement、Agricultural supermarket docking and other means of integrating supply chain benefits，It’s Walmart、The specialty of foreign supermarkets such as Carrefour。However，In this round of low-price competition in the seabet casino games market，Domestic supermarkets have also learned to pick up this "sharp tool"，Intensify the development of direct mining。Some supermarket executives asserted，Latest20Within this year, domestic seabet casino games will achieve close to100%’s agricultural supermarket docking procurement，This provides low-price goods guarantee for its entry into seabet casino games supermarkets。
Liu Xiujun, public relations director of China Resources Vanguard, who has already tasted the benefits of the connection between farmers and seabet casino games said，China Resources Vanguard is already in the country10Multiple provinces established20Multiple agricultural products (000061) Procurement base, and later10Multiple base docking plans are underway.
The reporter learned，Some local retail companies are moving towards direct procurement from the mainland to Taiwan and overseas markets，This attempt will give local retailers a broader way of thinking。For example，Zhongbai signed an agreement with Korea Agricultural and Fishery Products Trading Corporation，Realized fresh food、Wine、Snack food、Cosmetics、Cleaning supplies, etc.10Major categories2000The goal of selling 17 kinds of goods directly into seabet casino games；After the direct procurement channel in South Korea is stabilized，Zhongbai’s direct procurement chain will also be exported to Thailand、Extended to Malaysia and other countries。And retailers such as Shanghai Lianhua，We also organize direct procurement with overseas manufacturers every year。
seabet casino games Power3: March into second- and third-tier cities
Sun Xiong, President of Guangdong Chain Store and Franchise Association, believes，It is a trend for retail giants to enter seabet casino games。With the accelerated commercialization process of Chinese cities，High-quality store location resources in first-tier cities will become even scarcer。“Emerging business districts in second- and third-tier cities are emerging，The surrounding area has considerable consumption potential。" Sun Xiong said，Supermarkets favor domestic 2、Community supermarket in third-tier cities，And use its flexibility to open stores in dense neighborhoods and main streets。Compared to those opened in prosperous urban areas、A large supermarket that customers need to reach by car，The geographical superiority of small supermarkets is obvious。
According to a report released by CBRE，Now the term "second- and third-tier cities" appears more and more in the latest expansion plans of large domestic retailers。Analysis by Yang Yongshi, director of CBRE Commercial Services Department，Because the commercial formats in some second- and third-tier cities are not developed enough，But it has high commercial consumption ability，Have stable market demand，These have become supporting points for retail giants to enter second- and third-tier cities。
The risks of seabet casino games supermarket operations cannot be ignored
●seabet casino games supermarkets mainly deal in food and other fast-moving consumer goods，Due to limited area，Not much stock，Small batch required for delivery、Multiple batches，Pay attention to speed and timeliness。But some stores are deep in the seabet casino games，Inconvenient transportation，There are even some areas where trucks and delivery vehicles are restricted from entering the city center。
●In order to reduce logistics and distribution costs，seabet casino games convenience store in the early stages of opening，Generally located near the group’s hypermarkets，This indirectly limits the expansion pace of convenience stores。
●In addition to directly facing competition from the vegetable market，Yuanyuan Fruit Shop、bakery、Retail stores and other small convenience stores compete for customers。seabet casino games supermarkets should enhance customer loyalty within established business districts，Only through some personalized services can residents’ consumption stickiness and added value be increased。
Comments on the seabet casino games Candidate Brands of China Power
seabet casino games: M&A expansion never stops
Relying on China Resources Group，seabet casino games’s outlet layout in recent years、Multiple business expansion and other aspects are going very fast。from2004Investment in Jiangsu seabet casino games Suguo Supermarket1200Start with multiple stores，Its merger and acquisition expansion seems to have never stopped: wholly-owned acquisition of Tianjin Yuetan Group、Ningbo Cikelong seabet casino games、Tianjin Home World seabet casino games、Xi’an Aijia seabet casino games Chain，Host Shenzhen Minrun seabet casino games，We plan to open Hongcheng seabet casino games again this year107Income of each store. It is said that after the acquisition is completed, seabet casino games will5There will be no competitors when developing seabet casino games-based stores in South China.
Parknjia Supermarket: the first seabet casino games supermarket to enter Guangzhou
As a retail enterprise of Hutchison Whampoa owned by Li Ka-shing，Parknjia seabet casino games1994Opened the first branch in the Mainland，Became the first Hong Kong-funded retailer to land in the mainland，Promote the reform and improvement of the mainland seabet casino games industry。
so far，Parknjia already has a supermarket market、Shopping Plaza、Super Plaza、Metropolitan Store、Six business formats including seabet casino games supermarkets and high-end supermarkets enter the Guangzhou market。And its main promotion this year is the seabet casino games supermarket international store，Recently officially announced its entry into the Guangzhou market，The first store has opened in Huijing New City。The business area of this business1000～5000Square meters, mainly engaged in food, fresh food and other fast-moving products.
(Source: Information Times Lin Jianmin)