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All WeChat mini programs are online, and omni-channel operations are underway——Comprehensive advancement of digital operations in the seabet online casino games department

Release time: 2020-07-30

July 20,System docking、Debug、All tests completed,Qingshan Shopping Mall、Huangpi Shopping Center、WeChat mini-programs of 3 shopping malls in Laifeng Shopping Center have officially started operation。To this point,WeChat mini-programs for 8 shopping malls under the seabet online casino games Division are fully online,Opened a new milestone in the omni-channel operation of the seabet online casino games Division。

2019,Department Department keeps pace with the times and embraces new retail,Start developing online sales。After many communications and negotiations with WeChat mini program development companies、Connection and online requirements,Developed a plan to launch WeChat mini programs in phases and batches for 8 shopping malls,Start building an online mall。Double Eleven 2019,Jiangxia Central seabet online casino games’s first WeChat mini-program is launched;Christmas Eve, December 24th,Central seabet online casino games WeChat mini program officially launched。Order online、Offline pickup enriches customers’ new shopping experience。

The COVID-19 epidemic caused the closure of 8 shopping malls in early 2020。Period,WeChat mini program has become the link between shopping malls and customers。The seabet online casino games Division grasps the market characteristics and customer shopping needs during the epidemic,Organize headquarters and store investment、Marketing、Division and collaboration of operations and other departments,Integrate brand resources of 8 shopping malls,Relying on the Central seabet online casino games online mall to jointly carry out“326 Beauty Top Products Festival”Marketing Activities,Promote with the help of the top 100 accounts in i and external platforms,Mainly low prices,Fast delivery,Achieved sales of more than 100,000 per game。More determined to accelerate the launch of all WeChat mini programs in shopping malls、Confidence in rich online functions。

June 10,Jiangxia Zhongbai Plaza、Dongxihu Center seabet online casino games、Zhongxiang Plaza WeChat mini-program is launched;July 20,Qingshan Shopping Mall、Huangpi Shopping Center、Laifeng Shopping Center is officially launched for operation。8 shopping malls have implemented online sales、Member Points、Live sales、Opening of interactive marketing and other functions,Omni-channel operation、Online and offline traffic attraction marketing activities are actively being carried out。As of July 28th,8 shopping malls and online malls have launched carousels in total、Package shopping、Bargain、More than 50 special price flash sales and other marketing activities,Achieve online sales of more than 800,000,More than 50,000 members were recruited and converted。

Putting WeChat mini program into use,Various marketing、Improvement of sales expansion function,It has sounded the news that the seabet online casino games business department is moving from physical operations to omni-channel、The horn of digital management。While improving basic functions,Department Department is innovating marketing thinking、Recruiting members and fans、Trying new ideas in live streaming,And the improvement of professional skills in online marketing for all employees。First half,All shopping malls are actively stocking up、Contact brand,Conducted more than 100 live broadcast activities of various types,Achieved sales of more than 1.5 million。Select shopping mall players to participate in the national live broadcast competition in June“Shopping guide creates win”Activity,Compete with hundreds of anchors from 54 commercial companies across the country,3 people achieved national 23rd place、29、Excellent results of 42nd place。

With changes in consumer behavior,Developing online shopping habits,Use digital technology to build online marketing scenarios,Introducing public domain traffic、Grow private domain traffic,Enhance online interactive experience,Strengthen fan data analysis,Implementing the transformation from traditional retail to Internet retail,It is the seabet online casino games department that strengthens store traffic、Another measure to explore change and innovation。

Walker Fang Zhiyuan。Department Department firmly believes in being market-oriented,Targeting customer satisfaction,Strengthen the use of digital functions,Strengthening the construction of operational echelon,Focus closely on the driving force of consumer demand and continue to explore,It will definitely promote the seabet online casino games business to open up a new situation,Step to a new level。

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(Contributed by: seabet online casino games Division)

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