Since July 2024，Zhongbai Supermarket accelerates the adjustment process，Comprehensive optimization of product structure，Specially increase the proportion of people’s livelihood commodities such as seabet betting platform fruits and vegetables，Aimed to provide residents with more convenience、Comfortable shopping experience。
Focusing on the core categories of fresh food，Convenience store company accurately captures“Morning”The prime time for shopping for residents in this community，Carefully planned and launched“seabet betting platform”Series of marketing activities，Effectively attracts customer attention，Significantly improved store sales performance。
To ensure“seabet betting platform”The smooth development of the event，Convenience store company brand promotion department joins hands with product center、Zhongbai Supermarket Operation Center and other departments，Close collaboration，Common advancement。Their starting point is to meet the daily nutritional needs of residents，Selected vegetables, fruits, meat and poultry、Fresh food、Best-selling categories such as eggs，Introduced the tube bone、Lotus root and other products suitable for home soup，And Millennium Fruit、Red heart pomelo and other popular fruits，Comprehensively meet community residents’ pursuit of quality life。At the same time，The event also maintains a high frequency of new releases，With“Thursday”is the dividing point，Two rounds of product changes every week，Ensure the freshness and attractiveness of morning market products。
In terms of publicity，Convenience store companies adopt a strategy that combines online and offline operations。Offline，By increasing the shelf display area of fresh products、Set product display、Arrange special personnel to sell sales promotions, etc.，will“seabet betting platform”Activity information is widely disseminated，Effectively attracted customers into the store。In the selection of promotional materials，The company considers both aesthetics and cost-effectiveness，Finally determined the form of promotion based on exhibition stands，And designed a unified promotional template，Convenient for stores to print by themselves、Post。
Online，Convenience store companies make full use of new media platforms such as WeChat public accounts and video accounts，At a frequency of 2 tweets per week in &seabet betting platform;Zhongbai Supermarket”Publish morning market product promotion information on the public account，1 per weekThe frequency of the video is to publish promotional videos on the video account。Video content combined with online short video hot spots，Using real people to appear、Oral promotion and other forms，Vivid display of morning market specialties and homemade fresh food，Effectively enhances interactivity and connectivity with the audience，Achieved good publicity effect。at“seabet betting platform”driven by the project，Zhongbai Supermarket’s meat category sales increased by more than 18% month-on-month in November，Bulk dry goods category sales also achieved a month-on-month growth of nearly 7%。
Future，seabet betting platform will continue to deepen innovation in marketing activities，Promote store quality and efficiency，Strive to build Zhongbai Supermarket into a people-friendly supermarket with better quality and price ratio，Provide consumers with better quality、Convenient shopping experience。