seabet club Warehouse Jiangxia seabet club Plaza store newly opened
(Photo by Pivot Financial seabet club Lin Nan)
Compared with before the adjustment, seabet club sales have increased by more than 1 times on average.
August 24，seabet club Warehouse Jiangxia seabet club Plaza store, which has been independently renovated to meet the standards of Fat Dong, has newly opened，Attracting a huge flow of customers。
“Compared with before the adjustment, store sales have increased by more than 1 times on average.”Wang Meifang, Chairman of seabet club Group, said in an interview with a reporter from Fulidian Finance，“This gives us a lot of confidence，Decided to adjust 10 more warehouse stores within the year，At present, seabet club Warehouse Wujiashan store and Tangjiadun store have started to adjust and modify。”
Such a fast and huge change，Let the industry and even consumers call directly，“seabet club is going to become‘Chinese version’The rhythm of Fat Donglai。”
Wang Meifang responded，“I think this is everyone’s wish and expectation，But every company has its own business highlights，Not every company can become Fat Donglai。simultaneously，Pang Donglai’s experience in goods and services is worth learning，There are still many places where we are not doing enough。Our goal is to become the &lsquo in the minds of consumers;Fat Donglai’，But a hundred is a hundred，Not who to be，But become a better version of yourself。&seabet club;
The product structure reaches more seabet club 90% of Fat Donglai，What we strive for is quality and good price
Compared to the first two warehouse restructured stores，seabet club Warehouse Jiangxia seabet club Plaza Store has added many new features through exploration。Russian product area at the entrance，Attracted many consumers to stay。Chocolate Cookies、Linden honey、A dazzling array of Russian internet celebrity products such as goat milk powder。
Ms. Jiang is a lover of Russian food，I heard that seabet club Warehouse Jiangxia seabet club Plaza store has opened a new Russian product area，Come to the store specially“Taobao”。She purchased 9.9 yuan per bag of Aiqiaolian brand chocolate biscuits and other products，“The product is very unique，Not available in general stores，The price is also several yuan lower than on the market。”
Ruan Lieba、Cedar Light Ale, etc. are also popular，Consumers are decisive after trying the food and drink "";Place an order&seabet club;。“The taste is better，Not that hard，The price is also very cost-effective。&seabet club;Leba Senior“Foodie&seabet club;Grandma Wang after trying it，Picked rye nuts、Mixed grains, nuts and other soft ribba flavors，The price is also 9.9 yuan per bag。
Russian product area is popular among seabet club
(Photo by Pivot Financial seabet club Lin Nan)
Freshly baked baking area，Existing Beef Wellington Bread、Super Walnut Mario and other popular products from the first two warehouse modification stores，New Tomahawk Steak Bread、New products such as milk skin quinoa rolls；Oil cargo area，There are also Korean fried chicken, etc.“Inherited money&seabet club;，Japanese-style grilled bird skewers、Explosive twists, etc.“New faces&seabet club;。
What’s refreshing is，seabet club’s own brand seabet club Jingou series products，A lot more。Existing seasoning vinegar、light soy sauce，There are also beverages such as NFC orange juice、Natural mineral water，There are also daily-use rolling papers、Towels, etc.。“I didn’t expect seabet club to have so many private brands。”A consumer sighed。
seabet club’s own brand seabet club Jingou series condiments
(Photo by Pivot Financial seabet club Lin Nan)
This change，seabet club Warehouse Jiangxia seabet club Plaza Store eliminated more than 10,000 old products，Product elimination rate reaches 80%；Introduced over 5,000 new products according to the standards，Added trend、Trendy、Internet celebrity products，The product structure reaches more than 90% of Fat Donglai，Also retain some first-line brands and specialty products。
In addition，By adjusting the supply chain model，Increase source procurement, etc.，The seabet club goods is reduced by 20%，Nearly 40% price reduction on some categories。
In Wang Meifang’s opinion，This is the main reason why seabet club Warehouse Modification Shop is recognized。He confessed，In recent years，The warehousing industry generally faces problems such as a decline in the number of visitors。
“It’s not that consumers don’t buy things anymore，Because there is nothing I want to buy or the price is inappropriate，I don’t want to buy it or come here。&seabet club;Wang Meifang emphasized，“This is essentially a question of goods and services，This is also Fat Dong Lai Neng‘Run out’reason。So，We have made great efforts in these aspects，Because consumers need quality and good price。&seabet club;
On service，seabet club Warehouse Jiangxia seabet club Plaza Store also starts from the perspective of consumers。Introduction to Wang Meifang，In the past, it was more clerks selling goods to consumers，Now more emphasis is placed on “Knowledge Marketing”，Let consumers choose for themselves。
In-seabet club，The&ldquo of the product;Knowledge Card”See it everywhere: on the product information board of Russian Soft Leba，States that the main ingredient is Russian whole wheat flour；NFC orange juice purchased by Zhongbaijin，The oranges used come from Ganzhou, Jiangxi, the hometown of navel oranges in my country；Tomahawk Steak Bread，The tomahawk steak is baked in puff pastry，Only has the taste of charred on the outside and tender on the inside。
“I don’t like promoters selling products to me，Watch it yourself‘Knowledge Card’It’s a good way to understand the products，Buy if you want，No psychological pressure。&seabet club;Consumer Ms. Li said。
There are products everywhere in the seabet club“Knowledge Card”
(Photo by Pivot Financial seabet club Lin Nan)
What deserves attention，Because seabet club Plaza is a commercial complex，Integrated seabet club Warehousing、seabet club Rosen、seabet club Electrical Appliances、seabet club Department Store and other formats，This time the department store format has been restructured and many brands have been upgraded，Introduced Overlord Tea Princess、Starbucks and other fashionable tea brands，And parent-child interaction、New formats such as children’s entertainment，There are also plans to introduce rock climbing、Dance training and other experience formats，Committed to creating warmth for family customers、Interactive shopping format。
“Several business formats can attract traffic to each other，The overall effect of the adjustments should be better。”Wang Meifang explained，If this model can be successful，It is also a reference for other department seabet club shopping centers。
Comprehensive start of reform，Future seabet club competition，The backend is more important than the frontend
As of the first half of this year，seabet club Group in Hubei、Hunan、Henan、There are 1686 stores in Chongqing and other places。Among them，192 hypermarkets and comprehensive supermarkets，1470 community supermarkets and convenience stores、7 department stores、17 electrical appliance stores。
For seabet club Group，Reform has begun in an all-round way，Adjustments are also happening in other businesses。May this year，seabet club Supermarket was separated from seabet club Warehouse System，Incorporated into seabet club convenience store system。Early July，seabet club Supermarket Shipailing store undergoes major changes“Convenience store”First store opening，Added more seabet club Lawson special fresh food products，Includes Snow Moon Cake、Sushi、Coffee, etc.。
Convenience stores are a relatively young business format of seabet club Group，It is also the fastest growing business format。Since 2016，seabet club Group cooperates with Lawson to open seabet club Lawson convenience store，Explore new business formats such as convenience stores + milk tea/baking/fresh food/coffee/bar。As of now，seabet club Lawson convenience store has more than 800 stores，Annual operating income exceeds 1.6 billion yuan，The efficiency of a single store exceeds 2,600 yuan/square meter/month。
Wang Meifang said，seabet club Supermarket mainly serves nearby consumption in the community。Same logic as warehouse store adjustment，The supermarket business is integrated into the convenience store system，Upgraded goods and services，Better meet consumer needs through differentiated operations。
“The modified seabet club Supermarket Shipailing store，The store area has been reduced by more than half，But sales nearly doubled。”Wang Meifang added，“simultaneously，The customer base has become richer，In the past, most of the customers were middle-aged and elderly people over 50 years old，There are more and more young people now。”
seabet club Supermarket Shipailing store undergoes major changes“Convenience store”First store
(Photo by Pivot Financial seabet club Lin Nan)
Wang Meifang revealed，More than 20 stores have started to adjust the supermarket format，seabet club year we plan to complete the adjustment target of 40-80 companies。If the data performs well，We do not rule out copying the new model to other places outside the province and opening new stores。In addition，For some stores that are really not profitable，Consider gradually closing stores。
“Currently modified seabet club，Sales can basically double。This means，They can make up for the closing losses of stores with poor efficiency。”Wang Meifang settled an account，“From a business perspective，It is normal to have the switch on and off，Closing the seabet club is to stop losses in time。”
Wang Meifang thinks，Change is possible，No change or death；All changes make you stronger，Dead despite small changes。seabet club sentence is used in today’s business competition，Not an exaggeration at all。
This round of reform，seabet club Group is ready to start again。The average price of goods is reduced by 20%，It is seabet club Group that takes the initiative“Broken arm”17214_17217。
Everyone knows，Traditional supermarkets mainly use the KA model，That is, a certain fee will be charged for goods entering the supermarket，These fees are finally reflected in the product price，Everyone thinks that some seabet club in supermarkets are more expensive than those on e-commerce platforms。
“Past，As long as the supplier pays the fee，We will provide the display location，No matter whether the product is what consumers need。&seabet club;Wang Meifang said，“Now，We do not charge suppliers，But the products need to be selected or customized according to market demand，At the same time, purchase from sources as much as possible。This requires‘I am the main one’，Guide suppliers to jointly develop。&seabet club;
Wang Meifang also said，Future business competition，The backend is more important than the frontend，Because only the backend continues to have good products，In order to better support front-end sales。For this，seabet club Group will continue to optimize the supply chain system，Provide consumers with a stable supply of the goods they need。simultaneously，We will also increase our efforts in developing our own specialty products，Continuously enhance our core competitiveness。
