This website news (Guo Lei) seabet club Warehouse Supermarket public account news on July 20,After 15 days of store closure and adjustments,seabet club Warehouse Wuhan Guanshan Optics Valley Shopping Plaza store officially resumed business at 8:30 am on July 20th。As the first store to complete the adjustment,Product structure of Guanshan Guanggu store、Service Optimization、Environment layout、Facilities and Equipment、Operation specifications、Business philosophy and employee treatment,Conducted all aspects、Full chain、Full system“Subversive”Optimization and upgrade。
From“Quality”Strength,Comprehensive optimization of seabet club structure
With“Security、Quality、Practical、Affordable、Fashion”This is the product selection principle,Product structure,seabet club Warehouse Supermarket eliminated 13,448 old products,Product elimination rate 80%,Retained first-line brands and specialty products。6366 new products were introduced,Added trend、Trendy categories,Added internet celebrity products,The product structure reaches more than 90% of Fat Donglai。Adapt to new consumption habits,Reduce homogeneity、Invalid product quantity,Selected popular products、Products with high sales rate,In the daily chemical category,Introduced Kérastase shampoo、Cetaphil Facial Cleanser and other top-selling products。Advocating the concept of quality life,Focus on new cooked vegetables and fruits、Baking bread、Imported new products and other high-quality products,Australian imported flaxseed oatmeal、Caramel biscuits imported from Belgium,Mario、Hot-selling Internet celebrity products such as Wellington steak bread。Pay more attention to product quality management,Pay attention to food safety and freshness management,Fresh products are cleared on a daily basis、Not overnight,Ensure freshness is always online。Cancel promotion form for all products,One price to the end,Let the price return to value,No more price promotions。Average price reduction 20%,Some categories have been reduced by nearly 40%,Return to consumers with real product pricing。
From“Love&seabet club;Extended,Create a new shopping experience
Customer service,seabet club Warehouse Name,After immersive learning in Pangdonglai,Bringing advanced management concepts and services,Meet customer needs in all aspects。will“Altruistic”Concept implementation and adjustment throughout the chain,The store environment and services are gathered to enhance the consumer shopping experience,Let yourself have it、Comfortable shopping with more details。Brand new“circular moving line + magnet point”Layout structure,Canceled all commercial mandatory lines,Main channel widening、Expanded shelf spacing、Reduced shelf height,Stronger space permeability、More comfortable picking up goods,Convenient for consumers“Which you want”’s shopping。New smart wash basin、Direct drinking water station、rest chair,Self-service checkout、Electronic price tags improve efficiency,Melon opener for fresh food area、Electric scaler in aquatic areas、Details such as the L-shaped steel ruler on the shelf table show thoughtfulness。Service Desk、Cashier、Add chopsticks to the customer service desk、Spoon、Straw、Free service and convenience items such as gloves,Meet customer needs in all aspects。
From“心&seabet club;Departure,Create and share a better life together
seabet club modification is the embodiment of corporate culture concept in the terminal,This adjustment is fully implemented“Create and share a better life together”’s philosophy,In addition to improving consumer shopping experience,Also strongly advocates for employees to become sharers of the concept of a better life、Practitioner。As understood,The pilot stores have made great efforts to optimize and improve employee structure and policies,Working hours reduced by 1 hour,Increase paid annual leave……Employee benefits significantly improved。Also,The seabet club has added a stool for service staff、Foot pad,Improve the backcourt seating area,Make employees work more comfortable,Be able to be relaxed and happy、Be calm and focused on your work。By spreading the idea of love,Let employees love themselves、Love others、Love Enterprise,Thus exporting the value of a better life to society。
Luo Hui, general manager of seabet club Warehousing, said on the spot,Why Fat Donglai became a phenomenal supermarket?The reason why Fat Donglai has become a favorite among consumers,At the same time, it has been recognized by the industry,Because it holds the “三板AX”——High quality and low price self-operated products、Provide customers with ceiling-level services,And provide employees with favorable treatment。I am gratified by the enthusiastic response from the public on the day of the adjustment and resumption of business,For all employees to fight together for half a month、I want to express my enthusiastic support for the rectification“Thank you for your hard work!”。Next step,Will learn from Fat Donglai’s self-operated products、Popular item、Service satisfaction、Breakthroughs in employee benefits and other aspects。
Li Youzhen, executive deputy general manager of seabet club Warehousing Company, said on the spot,Regarding the management and operating indicators of the Guanshan Guanggu store, which was the first to learn from Pandong to complete adjustments and resume operations,No longer conduct assessment according to the traditional model,Employees below the section chief will no longer be assessed on various indicators at different levels,Just do good product service and customer service。For store team members,will be divided into monthly、Quarter、Put out 20 super profits every year—30% reward。
Ms. Long from Yuyuan Community near Guanshan Guanggu seabet club said in an on-site interview,Today Mu Pangdong is famous for coming,The changes in Guanshan Guanggu seabet club are indeed great,But what is even more gratifying is to see more young people my age, 30-40 years old,Guanshan Guanggu seabet club is more trendy,More energetic。
According to the relevant person in charge seabet club,In recent years,The market economy faces severe challenges,The development of the overall retail industry is facing a bottleneck period。Coming this year,Henan Pangdonglai style adjustment has received good market feedback,Injecting a boost into the transformation and development of the physical commerce industry。After careful research and study by Zhongbai Group,Developed independent adjustments and reforms to benchmark Fat Donglai,Selected Zhongbai Warehouse Guanshanguang Store、Huangpu Road store is one of the first batch of renovated stores。
Previously,Zhongbai Warehouse Supermarket Company held the Guanshan Guanggu store adjustment kick-off meeting on July 7。Chairman seabet club、General Manager Wang Meifang pointed out,This adjustment is a self-practice after learning from Fat Donglai’s advanced ideas,Focus on the objective issues of Zhongbai Warehouse,Carry out subversion、Rebirth-like reform。Zhongbai Warehouse Huangpu Road store is also included in this adjustment plan。
Before announcing the start of changes,Zhongbai Group has had contact and communication with Fat Donglai,June 10,Yu Donglai, Chairman of Henan Fat Donglai Trading Group, was invited to Zhongbai Group for exchanges and guidance。Problems encountered during the transformation and development seabet club,Yu Donglai closed the loss-making store to stop losses、Operation adjustment of advantageous stores、Proposed guidance and suggestions on three aspects to improve product quality。Yu Donglai also said,Pang Dong Lai will fully open its product catalog,Share supply chain information with Zhongbai Group,Provide technical support in product development。
As understood,The adjustment of the warehouse store is the result seabet club“Stabilize the big and catch the small”Strategic innovation practice,will provide a model for the comprehensive transformation and development of Zhongbai warehousing business。Previously,Zhongbai Supermarket Shipailing store completed renovation and upgrade,Average sales exceeded 100,000 yuan in three days after opening,Hot as soon as it opened。Big、Small supermarket“Explosive modification”,is the innovative and convenient service capability seabet club、Reform implementation path to guide quality consumption,Zhongbai Group will continue to focus on returning to the essence of business,By optimization service、Product,Create a better shopping experience for consumers。