Learn from Fat Donglai’s advanced experience,The first modified store of Zhongbai Warehouse Supermarket Company——Guanshan Optics Valley Shopping Plaza resumes business today (20th),The store presents “A huge crowd of people&seabet club;’s hot scene。
9:00 AM,There is a huge flow of people in front of seabet club Guanshan Guanggu Store,Many customers still come from Hankou、Come all the way from Qingshan and other places。
Ms. Yi, a citizen, came from Hankou: “Bought some fresh products,Watermelon is quite fresh,I have never seen this cake before,It is said to be his own hit,We also tasted the taste,Still pretty good。&seabet club;
Enter the store,The reporter found that Zhongbai Warehouse, which is familiar to Wuhan people, has become ";Changed appearance&seabet club;:on the shelf,The prices of products on the same floor are the same,Convenience for customers to choose;In addition to the price on the price tag,The number of products per catty is also marked,Make consumption clearer;When there are too many people,The clerk will raise “Please queue up with me&seabet club;“Go to the next floor from here&seabet club;Waiting for signs,Convenience for consumers to identify the direction。
A staff member of Zhongbai warehousing supplier Luhua seabet club told reporters,This time“Explosive modification”,The prices of Luhua’s products are generally reduced by more than 10%,But the seabet club supports Zhongbai’s reform with both hands。
Zhang Haitao, general manager of Hubei region of Shandong Luhua seabet club, said: “All reforms,The final core foothold,Should be in the consumer。I think Zhongbai has changed this time,This rectification,It’s precisely the consumers.。We are all willing to try,We are also willing to support。 ”
Introduction to seabet club Staff,Learn from Fat Donglai,The core change is the product。In purchasing,Implement source tracing、Direct procurement from origin,Sell to the last price,No longer conduct various marketing activities with discounts and coupons,Let the price return to value,Use the best products、Best price,Let the common people feel the benefits。After modification,Product replacement rate reaches over 80%,Variety reduced from about 17,000 to 11,000,Not only expanded the display area of single products,Convenience for customers to choose,It also reduces the turnover of warehousing and logistics and the labor intensity of staff。
Wang Junyan, deputy general manager of Zhongbai Warehouse Food Department Store Department, believes: “Although the overall variety is reduced,But for customers, there are more choices。Our previous shelf,Dozens of brands of garbage bags,But the specifications are high,Just a flat mouth style,A vest style。We only have a dozen brands of garbage bags now,But of various materials、Various colors,Existing household use,Also available in vehicles。Our current slogan,Accompanied by a better quality of life。&seabet club;
As understood,Store closure period,seabet club Warehousing also made adjustments to corporate culture when training employees,More emphasis on altruistic culture,Focus more on serving customers,Respect employees。
Secretary of the Party Committee of Zhongbai Warehouse Supermarket Company、General Manager Luo Hui said: “We have also made adjustments to working hours,It turns out to be opening at 7:30,It is now 8:30,Working hours will be reduced by one hour per day,We also set salary standards for employees at all levels of the store,Added adjustment subsidy,Performance appraisal canceled,So employees only need to focus on serving and selling goods,Serving customers well will be ok。&seabet club;
Represented by Zhongbai seabet club,Under the new situation,The warehouse supermarket industry must proactively adapt to the changing consumer market,First of all, we must find the reason within ourselves,Adjust what you have done poorly。
Secretary of the Party Committee of Zhongbai seabet club、Chairman、General Manager Wang Meifang said: “After the adjustment, it will be a normalized process,It is a long-term job。Comprehensive adjustment in this way this year,Probably will open 10 stores。There are about 20 other stores,We will use other methods,To the existing institutional mechanisms、The operating model undergoes such an all-round adjustment。There will be 30 stores throughout the year。 ”
Integrated Media seabet club: Huang Peng, Chen Zhefeng