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Zhongbai seabet casino games and Lien Company jointly launch a new low-fat healthy meal format

Release time: 2023-04-10

April 6,The seabet casino games held a press conference on new business formats,Zhongbai Fresh Food Company and Wuhan Lien Technology Company held a signing ceremony,Both parties establish a joint venture—Wuhan Zhongbailian Technology Co., Ltd.。Both parties are based on Zhongbai seabet casino games’s strong supply chain and basic supporting capabilities、Lion Technology product research and development capabilities and successful operation experience for online and offline users,Comprehensive and in-depth cooperation,Work together to provide and create more convenience for consumers、A new brand for a healthier light lifestyle——Zhongbaiqianshuang healthy meal。

At the press conference, Zhang Jun, general manager of the seabet casino games, delivered a speech,“Fresh food processing”As a seabet casino games“14th Five-Year Plan”One of the three pillar industries focused on development during the period,The seabet casino games has high hopes for its development。This joint venture with Lien Company,It is based on the layout of industry development trends“Prepared dishes”An important part of the new market track,It is also the implementation“14th Five-Year Plan”Important measures in strategic planning,It is the seabet casino games’s deepening transformation and development,Important exploration to promote comprehensive market-oriented restructuring of affiliated companies。

Wang Meifang, chairman of the seabet casino games, said in an interview with reporters,The birth of Zhongbailian,It is a self-revolution of the seabet casino games。He pointed out,The store appearance of the seabet casino games in the past、Product structure、Product packaging has been adjusted,But not enough,The existing business format must be changed、Self-revolution,What consumers need,Just provide whatever,Insist on business expansion。

Zhongbailian Company’s main business“Zhongbaiqianshuang Healthy Meal”Brand,Promote Chinese-style fat-reducing healthy meals,Increase salad product development。Aims to be low in calories and healthy at the same time,Catch the Chinese people's "";Stomach”,As a branch of the prepared dish product line,Provide instant heat to consumers、Ready-to-eat food。This joint venture,It also marks the seabet casino games’s success in the prepared food industry,Took a solid step。

In the future, Zhongbailian Company will use“Becoming the nation’s most trusted healthy catering brand”For Vision,Carry out research and development of various products、Supply chain capacity building,Complete national chain brand layout,at 3—5 years of deep cultivation in Wuhan,Serving more than tens of thousands of white-collar families,Form coverage of consumption scenarios from work to home,Created with delicious taste、Health-centered brand identity and full-category product matrix,Establish a full-chain business model layout from the fields to the central kitchen to omni-channel sales。The seabet casino games will also take this opportunity to enter the new field of prepared dishes,Gradually improve from fresh food products to long-lasting products,From breakfast、Drinks、Working meal、Full-category product matrix from seabet casino games meals to afternoon tea。

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