As the first Spring Festival after the optimization and adjustment of epidemic prevention and control policies，There are obvious signs of recovery in the consumer market during the Spring Festival holiday of the Year of the Rabbit in 2023。Major supermarkets across the country have sufficient stocks，Create a pyrotechnic atmosphere、New Year’s consumption scene full of Chinese New Year flavor，at“Returning to hometown during the New Year”、“Reunion party”、“Visiting relatives and friends”Waiting for the festive atmosphere，The physical consumer market represented by supermarkets and supermarkets has been reactivated，Reflects the strong endogenous development power of the retail industry。

Recently，The Purchasing Professional Committee of the China Chain Store and Franchise Association conducted a survey of actual sales data for the Spring Festival in 2023 among 54 supermarkets across the country。Survey shows，The actual sales of the sample seabet online casino during the Spring Festival are generally better than last year。This year’s Spring Festival sales peak is two days earlier than in previous years。Looking at the main categories of commercial and supermarket enterprises，Actual sales in 20 major categories，Exceeding expectations mainly include fruits、Drinks、Classification of washing paper towels, etc.，Sales of these categories increased significantly during the Spring Festival。The specific situation is analyzed as follows:

1 The starting time of sales peak is advanced

Most sample seabet online casino start from January 11th、12th (the twentieth day of the twelfth lunar month、Twenty-one) Directly enter the sales peak，The adjustment of prevention and control policies coupled with Yang Kang’s expectation to welcome the New Year made a quick response，Go home early members、The direction of the heart，Therefore the peak is two days earlier than in previous years (the peak in 2022 will occur on the 23rd of the twelfth lunar month)。

2 The number of days the sales peak lasts is basically unchanged

The sales peak of most retail seabet online casino is between 6-15 days，3 of them have exceeded 17 days。Pre-holiday promotion、Store layout、Product structure、Service and marketing plans play a key role in the number of days the sales peak lasts。

三 The actual sales during the Spring Festival in 2023 are better than last year

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The actual sales performance of each product category in the 20 major categories varies，In categories where the gap is larger than expected，Exceeding expectations mainly include fruits、Drinks、Classification of washing paper towels, etc.，The main thing that is not as good as expected is alcohol、Milk drink and ice drink、Baking and other categories。The specific performance is as follows。

1、Fruits (apples、Pear、Peach, plum and apricot、Citrus、Fruits、Berry、tropical type、Nuts、Other fruits、Fruit gift box) has excellent performance，There are 12 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 5 seabet online casino with growth of 15-20%，12 seabet online casino with growth of 10-15%，10 seabet online casino with growth of 5-10%，8 seabet online casino growing within 5%，Only 7 seabet online casino declined year-on-year。

Consumer demand surges after adjustment of prevention and control policies，High-end fruits、Imported fruits show advantages、Purchasing and stocking up，Gift box sales are booming，Main Features of Group Buying: Most Large Orders Are Successful。

2、Drinks (bottled water、Energy drinks、Tea、Fruit and vegetable drinks、carbonated drinks、Milk drink、Drink、Coffee)’s performance exceeded expectations，There are 4 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，8 seabet online casino with growth of 15-20%，6 seabet online casino with growth of 10-15%，14 seabet online casino with growth of 5-10%，13 seabet online casino growing within 5%，Only 9 seabet online casino experienced a slight decrease year-on-year。Outgoing、Celebration、Increase in gatherings，Consumption picks up，Large-packaged beverages and gift boxes are growing well。

3、Washing paper towels (toilet paper、Children and women's hygiene products、Wet wipes、Pull out paper、Laundry detergent、Household Cleaning)’s performance is more impressive，There are 7 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，9 seabet online casino increased by 15-20%，8 seabet online casino increased by 10-15%，There are 4 seabet online casino that have increased by 5-10%，16 seabet online casino saw a slight increase of 5%，Only 10 seabet online casino fell year-on-year。

Consumers’ offline consumption gradually resumes、Richness of in-store marketing activities、Competition in the household paper industry、Related to changes in supplier cooperation models and other aspects。Also，Returning home early leads to a decrease in the number of express delivery employees，Online channel logistics is blocked，Causing customers to return to offline channels has a certain impact。

4、Non-staple food condiments (seasonings)、Flavoured Rose Quartz、Sauce products、fermented bean curd、Sauce、Dried vegetables、Seafood、Ingredients、canned food、Honey Jam)’s performance was in line with expectations at the beginning of the year，There are 4 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 2 seabet online casino with growth of 15-20%，8 seabet online casino with growth of 10-15%，14 seabet online casino with growth of 5-10%，15 seabet online casino growing within 5%，Only 11 seabet online casino declined year-on-year。Go home for the New Year，Cooking at home，The effect of small gatherings at home is obvious。The main reason for the year-on-year decline in enterprises is related to the flow of people returning home during the Spring Festival。

5、Egg category (fresh eggs、Processed eggs) also performed well，Zengfu is better than expected sales，9 seabet online casino will grow by more than 20% year-on-year in 2022，There are 4 seabet online casino with growth of 15-20%，8 seabet online casino with growth of 10-15%，7 seabet online casino with growth of 5-10%，14 seabet online casino with growth within 5%，Only 12 seabet online casino declined year-on-year。

Egg products have always had stable sales，In addition to the New Year Festival effect，Steady growth in sales。However, the impact of my country’s climate conditions on logistics and transportation before and after the Spring Festival cannot be ignored，It is a test for retail seabet online casino to stock up，Only retail seabet online casino with a solid supply chain foundation can ensure a complete range of products。

6、Grain and oil (rice、面、Miscellaneous grains、Dried noodles、Cooking oil) performed better than expected overall，Steady growth。There are 5 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 3 seabet online casino with growth of 15-20%，There are 3 seabet online casino with growth of 10-15%，20 seabet online casino with growth of 5-10%，9 seabet online casino growing within 5%，14 seabet online casino declined year-on-year。

Spring Festival sales of grain and oil products are greatly affected by group buying，Accurate market positioning、Ability to control group buying customers、Supply sources and other aspects play a role。

7、Frozen food (quick frozen pastries、Quick frozen dishes including fried goods、Shabu-shabu、Frozen vegetables, etc.) Most of the performances are relatively stable，There are 6 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 4 seabet online casino with growth of 15-20%，6 seabet online casino with growth of 10-15%，6 seabet online casino with growth of 5-10%，17 seabet online casino growing within 5%，Only 15 seabet online casino declined year-on-year。

Frozen food is a staple on holiday dinner tables，has obvious holiday effect。But there are also corporate reactions，Due to the delay in returning to work this year，Some group buying businesses are affected。

8、Home furnishings (kitchen supplies、Tableware、Water set、Disposable items、Cleaning and storage supplies、Bathroom daily necessities、Pet supplies、Auto supplies、Stationary and sports supplies、Luggage supplies、Toys、Hardware and electrical materials、Seasonal items) performed better。There are 2 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，1 company with growth of 15-20%，8 seabet online casino with growth of 10-15%，10 seabet online casino with growth of 5-10%，18 seabet online casino grew within 5%，Only 15 seabet online casino declined year-on-year。Online channel logistics is blocked、Offline channels are picking up、Due to reasons such as cooking at home (disposable products performed better)。

9、Convenient food (biscuits、Cookie、Pie class、Prepared food、Health products、Convenience meal、Chocolate、Baby food) also performed well，There are 4 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 2 seabet online casino with growth of 15-20%，There are 3 seabet online casino with growth of 10-15%，13 seabet online casino with growth of 5-10%，16 seabet online casino with growth within 5%，16 seabet online casino declined year-on-year。Most of the seabet online casino with year-on-year declines are due to shortages and insufficient introduction of new products。Also，Consumer customer group control、Product convenience also plays a role。

10、Meat and poultry (pig、Cow、Sheep、poultry、Other meat，Conditioned meat semi-finished products 0-4 degrees、Quick frozen poultry、quick-frozen meat) was overall better than last year but slightly lower than expected，There are 3 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 3 seabet online casino that have increased by 15-20%，7 seabet online casino increased by 10-15%，12 seabet online casino increased by 5-10%，13 stocks rose within 5%，16 seabet online casino declined year-on-year。

The overall sales of meat and poultry during the Spring Festival this year are better than last year，The main reason is that cooking at home affects the sales growth of main ingredients。seabet online casino with large expected gaps are mainly due to the impact of low prices leading to sales declines or diversion from other channels。

11、Clean beauty (hair care)、Skin Care、Oral cleaning、Body cleansing、Family Planning) is relatively in line with expectations，Stable increase compared to last year，There are 2 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 4 seabet online casino with growth of 15-20%，7 seabet online casino with growth of 10-15%，8 seabet online casino with growth of 5-10%，16 seabet online casino with growth within 5%，17 seabet online casino fell year-on-year。Online channel logistics is blocked、Optimizing price strategy affects sales。

12、Snack food (roasted nuts)、Preserved fruits、Dried meat、Dried Tofu、Candy、Jelly) performance is relatively stable and lower than last year，There is one company whose sales will increase by more than 20% year-on-year in 2022，There are 3 seabet online casino with growth of 15-20%，There are 4 seabet online casino with growth of 10-15%，12 seabet online casino with growth of 5-10%，15 seabet online casino growing within 5%，19 seabet online casino declined year-on-year。

Among the seabet online casino with year-on-year growth，Market node grasp、Inventory、New product、Differentiation is better。Among the seabet online casino that differ greatly from expectations, the varieties that are more reflected are speculative seeds、Nuts show weak performance。Snack food has always been a key product during the Spring Festival，With its own health label，Very popular among consumers, especially young consumers，Plain name、Gift box、Group buying sales are good in all aspects。

13、Aquatic products (fresh aquatic products、Chilled aquatic products、Weighing frozen seafood、Joint Aquatic Products、Quick-frozen aquatic products) performance is stable but slightly lower than expected at the beginning of the year，There are 4 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 3 seabet online casino with growth of 15-20%，7 seabet online casino with growth of 10-15%，9 seabet online casino with growth of 5-10%，12 seabet online casino growing within 5%，Only 19 seabet online casino declined year-on-year。

In declining seabet online casino，Businesses in first-tier cities mainly suffer from a decline in passenger flow due to the return of people to their hometowns。It is common in areas where people return because of misjudgment of the peak sales period (two days earlier than in previous years)，Resulting in delays in stocking，Insufficient inventory and other situations occur。

14、Cooked food (including staple food processing、Bulk meat products、Cooked food processing、side dishes、side dishes) performance is relatively stable，There is one company whose sales will increase by more than 20% year-on-year in 2022，There are 3 seabet online casino with growth of 15-20%，7 seabet online casino with growth of 10-15%，7 seabet online casino with growth of 5-10%，16 seabet online casino with growth within 5%，19 seabet online casino declined year-on-year。Declining enterprise，You are affected by the dietary differences between the north and the south、Affected by factors such as personnel returning home。

15、Soy products (tofu、Soy milk、Deep processing of soy products) Most seabet online casino perform relatively stably，There are 4 seabet online casino whose sales will increase by more than 20% year-on-year in 2022，There are 5 seabet online casino with growth of 15-20%，There are 4 seabet online casino with growth of 10-15%，8 seabet online casino with growth of 5-10%，12 seabet online casino growing within 5%，21 seabet online casino declined year-on-year。People returning home、Control time during peak periods、Affected by problems such as insufficient stocking。

16、Vegetables (leaf vegetables、Rhizome、Melons and nightshades、Mushrooms、Cauliflower、Sprouts、Beans、Pickled processed vegetables、Other vegetables) The performance of most seabet online casino is relatively stable，There are 4 seabet online casino whose sales will increase by 15-20% year-on-year in 2022，There are 2 seabet online casino with growth of 10-15%，13 seabet online casino with growth of 5-10%，14 seabet online casino with growth within 5%，21 seabet online casino declined year-on-year。Some employees of the declining seabet online casino have returned home、Logistics、Ready for stock、Attention level、Factors such as self-operation ability have more influence。

17、Milk drinks and ice products (liquid milk、Yoghurt、Lactobacillus、Cryogenic products、Cheese butter cream、Ice cream) performance is relatively stable，There is one company whose sales will drop by 20% year-on-year in 2022，Three seabet online casino dropped by 10-15%，8 seabet online casino dropped by 5-10%，12 seabet online casino fell within 5%，30 seabet online casino increased year-on-year。

Sales of milk drinks and ice products，Mainly based on the stocking situation of retail seabet online casino and their dealers，Structural ratio of normal temperature milk and low temperature milk，Related to issues such as manufacturer or dealer cooperation。

18、Baking (bread、Chinese and Western pastry) some seabet online casino have average performance，There is one company whose sales dropped by more than 20% year-on-year in 2022，Three seabet online casino dropped by 15-20%，5 seabet online casino dropped by 10-15%，5 seabet online casino dropped by 5-10%，12 seabet online casino fell within 5%，28 seabet online casino increased year-on-year。

Among the seabet online casino that fell, there was a significant decline in bread。Competition among bakery specialty stores has a greater impact，Customer requirements for products are gradually increasing，Therefore vigorously develop new products、Large item，Differentiated management is more important。

19、Alcohol (liquor、Beer、Red wine) Most seabet online casino performed worse than last year，There are 4 seabet online casino whose sales dropped by more than 20% year-on-year in 2022，There are 2 seabet online casino with growth of 15-20%，6 seabet online casino with growth of 10-15%，8 seabet online casino dropped by 5-10%，8 seabet online casino fell within 5%，26 seabet online casino increased year-on-year。

General reaction from enterprises，Consumer“Yangkang”After，Focus on physical recovery，This restricts alcohol consumption。Also，Some seabet online casino also reported that high-end wine was out of stock、Result from factors such as weak sales of gift wine and the company’s own marketing。

20、Knitted bedding category (thermal underwear、Pajamas and pajamas、Socks、Slippers、Towel、Bedding、Casual shoes and clothing、Baby products) are basically in line with expectations，There are 3 seabet online casino whose sales will drop by 15-20% year-on-year in 2022，5 seabet online casino dropped by 10-15%，10 seabet online casino dropped by 5-10%，15 seabet online casino fell within 5%，Only 21 seabet online casino increased year-on-year。

The climate did not change significantly during the Spring Festival, which will have a certain impact on sales。However, seabet online casino with better growth are due to careful product selection and stocking in advance，Therefore，As a result, the needs of customers who choose to purchase offline due to the long delivery time of online shopping are met。

Group buying business also plays a vital role in Spring Festival sales，The survey shows that 23% of seabet online casino have a growth rate of less than 5%，17% of seabet online casino grow 10-15%，17% of seabet online casino have a growth rate of 5-10%，23% of seabet online casino have a growth rate of more than 20%，Statistic seabet online casino account for 13%，Only 23% of seabet online casino fell。

Past three years，As people’s livelihood infrastructure, supermarkets and supermarkets are responsible for protecting people’s livelihood、Guaranteed supply、The important task of stabilizing prices，Continuously meet people’s needs for a better life。According to monitoring by the Ministry of Commerce，The sales of key retail and catering enterprises across the country during this year’s Spring Festival increased by 6% compared with last year’s Spring Festival.8%，The consumer market gets off to a good start。

Predictably，With the orderly recovery of the national consumer market，The physical retail industry represented by supermarkets and supermarkets is still full of opportunities and vitality！Wish the national chain retail enterprises prosperous development in 2023，Working together to achieve high-quality development of the enterprise industry！

Editor: hw