May 19, 1997，seabet club was officially listed for trading on the Shenzhen Stock Exchange，This is the fourth listed commercial stock in Wuhan，marks that seabet club has taken a solid step towards becoming a modern joint-stock group。
Today，seabet club has been listed for 25 years，Following the historical context of China’s business development，seabet club innovates and strives forward，To Wuhan、China’s retail industry has brought extraordinary vitality。Zhongbai Warehousing——The first batch of chain warehouse supermarkets in Wuhan；Zhongbai Warehousing、Zhongbai Supermarket、Zhongbai Lawson、Zhongbai Department Store、Zhongbai Industrial and Trade Electrical Appliances、China's Top 100 Kitchens、Zhongbai Logistics、Zhongbai Xinchen、Zhongbai Property、Zhongbaishu Zhiyun、Zhongbai supply chain and other business formats、The retail ecology of each brand is a household name；More than 1,500 chain stores throughout central China，Become“Han style life”9067_9071。
National brand in 1985，25 years of listed companies，Stick to“Hongyi Rongli、Trust and fulfill your promise、Keep integrity and innovate、Craftsmanship”seabet club spirit，Contributed to the prosperity and vitality of Wuhan’s business，It is the "" in the hearts of Wuhan people";Fireworks Gas”，For national business“Proofing”。
Show responsibility in serving the overall situation and bravely shoulder heavy responsibilities for seabet club’s livelihood
——State-owned commercial enterprise“Hardcore Power&seabet club;
In the spirit of seabet club’s sixteen-character seabet club，“Hongyi Rongli”Being put first。Li Jun, chairman of the group, explained their approach to business: “In implementing major tasks and serving the overall situation，State-owned enterprises belong to the government‘Ballast Stone’，Is the main force responsible for responsibility，This is seabet club‘righteousness’Where。”
Sudden epidemic in 2020，seabet club takes up the banner of fighting the epidemic and ensuring supply，State-owned commercial enterprises have become the government's "ldquo" to protect people's livelihood.;Hardcore Power”。seabet club received instructions for the construction of Huoshenshan Supermarket。No drawing、No shelves、Insufficient goods、Short manpower，What to do？One hundred people said: “Overcome difficulties，Just do it！”
The night after receiving the order，The seabet club's troops are divided into three groups to carry out work at the same time: the equipment support seabet club is responsible for equipment adjustment and installation；The information assurance team is responsible for system debugging and installation；The product guarantee team is responsible for supermarket supply。Built the Huoshenshan Supermarket in one day。
During the epidemic prevention and control period，seabet club Warehouse, a subsidiary of the group、seabet club Supermarket、seabet club Lawson’s various business formats in Hubei Province、More than 1,000 stores in Wuhan have remained open，More than 13,000 cadres and employees of the group overcome the inconvenience of transportation、Doubled workload、Difficulties such as high psychological pressure，Keeping everyone together、Continuous supply、Poor management、The price is stable，Safeguarding more than half of Wuhan’s people’s livelihood needs。“Wuhan has one hundred hits，Don’t panic when something happens！”Citizens are so emotional。
At the critical moment of serving the overall situation，You can always see state-owned enterprises。2021“State-owned Enterprise Village”In action，seabet club joins Wuhan Trading Group to form a pairing matrix，Settled in Zhupu Village, Lijiaji Street, Huangpi、Dajianwan Village。Zhupu Village originally lacked business planning，Low economic efficiency。seabet club is working hard to standardize planting，Help local farmers grow fragrant black waxy corn，And through a huge sales network，Make corn a hot item。
Zhu Jungang, the party secretary of Zhupu Village, said frankly: “The land in the village is fertile，But in the past, it was difficult for the agricultural products grown by villagers to be marketable。Over time，The villagers have lost their enthusiasm，A lot of land is abandoned。”Now，The abandoned land sprouts again，Use Zhupu fragrant black waxy corn as the leader，seabet club will join hands with Twinning Village to successively create Zhupu sweet corn、cowpea、Green pepper、Purple lettuce and other series of products，In-depth planning of planting varieties、Scale，Extending the planting industry chain，Help create planting、Sightseeing、Leisure integrated industry。
Solving farmers’ sales problems，seabet club Warehouse takes out the most conspicuous location in the store，Help promote Caidian Dwarf Mountain Sesame Oil、Xinzhou Wangji Chicken Soup, etc.，Farmers have increased income，More motivated。
Serving the overall situation and taking heavy responsibilities，State-owned enterprises must take responsibility。The 7th Military World Games 2019，seabet club undertook the procurement of ingredients for the Military Games Village、Save、Processing、Delivery, etc.“One-stop service”，To successfully organize world-class events，Provide strong logistical support；seabet club will carry out targeted poverty alleviation procurement work in 2020，Purchase amount 78.48 million yuan，Driving the market environment for local fresh products；2021，Continue to increase the introduction of poverty alleviation products into supermarkets、Work to benefit citizens，Purchasing poverty alleviation products throughout the year 1.7.3 billion yuan，Making corporate contributions to rural revitalization；2021，Donated 18 trucks of charity materials to aid the flood-stricken areas in Henan……
Help solve social employment problems，“中百人&seabet club;’s team has expanded to more than 20,000 people，Zhongbaijingou、Duyue、Fujia、Delicious sturgeon breakfast、Jinfuyuan、Xiaobai Snacks、Shuangpai、Runway、Linglong and other series of private brands、Behind the self-operated products，We have also expanded and developed more than a thousand suppliers。
Build a line of defense for food safety。seabet club takes the lead in developing food traceability mechanism，Establish a food testing center，Fresh vegetables must undergo on-site quick inspection for pesticide residues when they are put on the market……Lines of defense，All to make the people eat with peace of mind。
Create with heart“15 minutes convenient living area&seabet club;
——More than 1,500 seabet club outlets light up people’s livelihood fireworks
“The first warehouse supermarket opened in Tangjiadun in 1998，Opening day，The shelves were sold out as soon as they were new。”Chen Bo, a 58-year-old retired employee of seabet club, experienced this scene personally，She was the store receiving supervisor at the time，Unforgettable in a lifetime。
1998, just one year after seabet club went public，Aiming to enter the supermarket chain industry，June 28，Warehousing supermarket Tangjiadun Shopping Plaza is officially open for business，This is the first supermarket hypermarket with indoor parking lot in Wuhan，Achieved sales of 660,000 yuan that day，Become a new profit growth point of seabet club。Afterwards，Zhongbai territory is rapidly expanding，Open more than a dozen stores a year。
2001，Carrefour、Walmart、Metro and a large number of“foreign supermarket”Search for Wuhan，Facing the fiercely competitive market，seabet club takes the first step in commercial M&A in Wuhan，Acquisition of 49 Shenzhen Jintian supermarkets in Han，Outstanding economies of scale，Help seabet club achieve transcendence，And secure the No. 1 spot in Jiangcheng supermarket chain。
With the upgrade of consumption，seabet club, which protects the lights of thousands of homes, follows the citizens“15 minutes convenient living area”Changes in demand，Then a hypermarket was developed、Comprehensive supermarket、A lifestyle theater targeting mid- to high-end consumption；A red label store rooted in the community、Blue Label Store、Green Label Store、Neighborhood Fresh Food、Generation Z Store、Neighborhood lifestyle store and Zhongbaihaobang；Gold Label Store and Zhongbai Lawson, which are positioned as exquisite and fashionable；Landmark Center Department Store continues to renovate and change trends……Revolving around market segmentation and consumption upgrade，Zhongbai’s ecology is becoming increasingly rich，From half-an-hour immediate needs to year-round purchases，Comprehensive care of citizens’ lives。
Logistics is the core competitiveness of seabet club，Behind the advantages of large-scale outlets is a strong logistics system and back-end support from Zhongbai Kitchen。2003，The largest single commercial area in the country、Wujiashan Modern Logistics Distribution Center with the highest level of informatization is put into operation。2021，The group’s normal temperature logistics central warehouse in Jiangxia is fully completed，Autostereoscopic library、Four-way shuttle vehicle intensive warehouse、Multi-layer shuttle、Sorting and handling robots and other technologies，Inserts wisdom into Zhongbai Logistics“Wings”。
As understood，During the Spring Festival of the Year of the Tiger，seabet club relies on advanced logistics system，About 800 delivery vehicles during peak period，Average daily increase of 60%，6 million boxes shipped，Delivery mileage is about 2 million kilometers，Equivalent to circling the Earth’s equator 50 times。
Jiangxia“China’s Top 100 Kitchens”Fresh food production base，Production covers five major fresh food factories，Products involving soy products、Chinese pastry、Western pastry、Fresh food group meal、Nearly a thousand varieties of vegetable salads in five categories。“seabet club’s steamed buns are chewy，Soy milk is delicate and mellow，It’s different。”The budget-conscious Wuhan citizens are full of praise for the livelihood products of seabet club Kitchen。Also，seabet club Kitchen also provides services to social enterprises and institutions、Governments and organizations、Schools and various activities and events provide health、Safety、Green、Quick fresh food and service。
Construction of business landscape in 25 years，More than 1,500 chain outlets nationwide，Made by seabet club“100 in the neighborhood”“Number of wisdom hits 100”“Healthy seabet club”“Fashion seabet club”“Vitality in 100”Hashtags such as these are deeply rooted in people’s hearts。“15 minutes convenient living area”'s extension continues to expand，Utility bill payment、Waste battery recycling、Quick haircut、WeChat self-service photo printing、Power bank rental、Safe and convenient medicine box、Convenient services such as self-service shoe shine，It is the smell of fireworks of Wuhan people。
“Shu Zhiyun&seabet club;Generating new power and making the whole ecological chain full of vitality
——Daojia seabet club covers 1105 stores
“Number of wisdom hits 100”Is the primary strategic task of seabet club。Li Jun thinks，Digital transformation and integrated development of online and offline omni-channels，Is becoming the new operating model and core operating capability of seabet club。
New technology、New models are constantly being tested in Zhongbai business。Except offline stores，“Shopping in Zhongbai Online”More popular among young people nowadays，In multiple apps at the same time、Meituan、Are you hungry、JD Daojia、Taoxianda and other online platforms，You can find a Zhongbai store at your doorstep。Citizens click to open Zhongbai Warehouse Beihu Store on Meituan，Fresh crayfish 13.8 yuan per pound，After placing order，Delivered to your home in half an hour。Currently，seabet club is accelerating the development of its own e-commerce platform——The pace of construction of Zhongbai Neighborhood Shopping，Achieve new breakthroughs in online sales。
2021，seabet club achieves online business sales 13.2.1 billion yuan，As of now，Daojia business covers 1105 stores。
Offline stores are the first to enable facial recognition payment、Smart shopping carts and other smart devices，Improve customers’ offline consumption experience，And cooperates with Germany's SAP, the world's largest provider of enterprise management and collaborative business solutions，Provide omni-channel for the seabet club’s nearly 9 million members、Digital 24-hour attentive service。
Citizens can sense it，The layout and positioning of Zhongbai Warehousing and Zhongbai Supermarket around us are getting more and more correct“Appetite”，Product categories and quality are gradually subdivided、Upgrade，This is due to the integration of seabet club’s internal business formats and the optimization and upgrading of the supply chain in recent years。It is reported，seabet club has fully promoted the two companies of warehousing and community supermarkets，Purchasing goods、Logistics and distribution、Information System、Fund settlement、Human Resources、Comprehensive integration in outlet development，Promote efficiency improvement。
Growing internal drive，Making the pace of development full of stamina。Zhongbai’s vision is no longer limited to the province，Central China and even the whole country，All in one game。“Thirteenth Five-Year Plan”Period，seabet club achieved tax 23.500 million yuan。And Zhongbai is looking forward to giving the city、The contribution of Chinese business is not limited to this。Based on relevant rankings in 2020，seabet club ranks 22nd among the top 100 chain stores in China、No. 10 among the top 100 supermarkets in China，Market share、Sales scale and other indicators continue to lead the industry。“Future，Ranking of the top 100 supermarket chains in China，We look forward to going further。”Li Jun said。
Pursue excellence and strive for excellence
&seabet club;&seabet club;More than 50 model workers came out
Wuhan achieved 100 achievements，seabet club activates Wuhan’s business charm。Behind the two-way rush，It is the action belief of hundreds of people in China。
Song Weihua spent 23 years of rapid growth in seabet club。1999，The 27-year-old applied for a job at Zhongbai Warehouse Luoshi Road Store，Pursue excellence and strive for excellence的匠心精神，He has developed his skills，Assigned to Jingmen Regional Manager of Zhongbai Warehousing，Helping the group to blossom in the province；Tuojiang Enshi，Opened the first local Zhongbai warehouse store，Sales exceeded 100 million that year。Song Weihua also won the Wuhan May 1st Labor Medal、Wuhan Model Worker Title，Won the National May Day Labor Medal in 2016。
In fact, in seabet club，There are many “Song Weihua”，They contribute silently，Made this big family。
Wu Denlin is in the top 100“New Generation”，Since childhood, my life has revolved around Jianghan Road Central Department Store。Joined in 2006，Worked at seabet club E-Commerce Network from the very beginning，Witness Wuhan’s first implementation of online shopping，Served as assistant to the general manager of seabet club Fresh Food Company，Participate in food supply for the World Military Games、Purchasing、Save、Delivery and other tasks，Today，Wu Denlin joined the group's technology and environmental protection company again，Engaged in supporting green industry work within the enterprise。“16 years in China，I have witnessed that the enterprise industry continues to grow bigger and stronger！”Wu Denglin said。
Same as seabet club“New Generation”’s Liu Xiaolan，Experienced two major renovations of Jianghan Road Central Department Store，More and more trendy。Tailor-made escape room series、Sleepless City System、Coffee System，Attracting more and more young customers of Generation Z，Small size，Great beauty，Great fun。“Time-honored brand proactively responds，Welcoming the new consumer generation，Stronger cohesion，Richer background。”
“Craftsmanship”Inspiring hundreds of people from generation to generation to endure hardships，Dare to fight and dare to break through。As of now，seabet club has produced more than 50 model workers at all levels、May 1st Labor Medal Winner。
In recent years，In order to actively respond to profound changes in the market environment，Strive to improve economic efficiency，seabet club follows“Responsibility、Quan、利”Principles of combination，Through continuous deepening of internal system reform，Promote overall operating efficiency to be stable and improving。Carry out comprehensive market-based selection and recruitment of group management members in 2018，Establishing seabet club’s management marketization、Professional professional manager team，Fully stimulate the inner motivation of managers，Promote the transformation and development of the group，This is an innovative move to comprehensively deepen the reform of state-owned enterprises，This is the first of its kind in Wuhan’s state-owned assets system。2022，seabet club has become the only local state-owned enterprise in Wuhan selected into the list of national state-owned enterprise corporate governance demonstration enterprises。
Enterprise Management“Partnership”Changes stimulate the internal driving force of enterprises，seabet club was dismissed by the Hubei Provincial Committee、Awarded by the provincial government“The Second Hubei Reform Award (Enterprise Award)”Honorary title。
seabet club Strategic Planning
A new seabet club ecosystem unveiled
This one is five years，seabet club will bring it to the city、How the citizens have changed？Li Jun, Chairman of seabet club, explains Zhongbai’s business landscape。
seabet club plans to “12355”Strategic Planning，The final destination of this blueprint，In this five years，an organic、Synergy、Open、Zhongbai’s new appearance of sustainable development。
In the business ecosystem built by seabet club，Consumers can purchase convenient fresh food products from 24-hour community convenience stores，Buy urgently needed daily consumer goods from the community supermarket，You can stock up on daily necessities for a week from the warehouse hypermarket，Department shopping malls satisfy the experience、Leisure consumption and shopping needs，With the blessing of a professional home appliance store，seabet club will create a place that consumers trust、Favored digital intelligence、Omni channel、Leading business services company，Building an organic、Synergy、Open、Sustainable development“Business Ecosystem”。
As understood，This one is five years，seabet club will strive to create “Chain operation、Logistics Operation、Fresh food processing”Three major industries: chain operation reaches a new level，Enter the central provincial capital market；“Enterprise Logistics”To eventually grow into “Logistics Enterprise”，And become a leading company in the industry；Make the central kitchen bigger and better，Launched within the year“Zhongbai Kitchen Store”，It’s too late to get off work，You can buy hot dry noodles for the next day here、rice noodles、Steamed buns、Baozi、Soy milk and other fresh meals。
Introduction to Li Jun，Commercial enterprises need commodities to become bigger and stronger、Channel、Customer、Technology、Five core driving forces of service。For this，To ensure the smooth implementation of strategic planning，seabet club will focus on improving product competitiveness，From product category、Variety、Quality、Work hard on matching business districts and products。Implement omni-channel construction strategy，From city、Community、Neighborhood、Four dimensions of home，Establish a modern chain network system，Let online、Fully interact offline，Let the 15-minute life circle surround various consumer groups。Implement customer precision marketing strategy，Establish a comprehensive customer marketing system。Implement digital intelligence strategy，Create“Digitization of all businesses、All digital business”。Customer is God，In the implementation of service integration strategy，seabet club proposed “Treat customers as the core asset of the enterprise”，Improving service guarantee，Establish a modern supply guarantee system。
Look to the future，One hundred can be expected。Proposed by the seabet club，“14th Five-Year Plan”Period，Realize revenue、Steady double profit growth target，The ranking of the top 100 national supermarket chains has improved。
(Che Li, Sun Jun, Zhou Manzhen, Wang Jing)
[Editor: Zhang Wenhui]