The morning of September 19, 2017,The company held a&ldquo at the headquarters;War in the fourth quarter”Mobilization meeting and regular seabet club manager meeting in September。Company leadership、Head of Department、The seabet club manager (person in charge) attended the meeting on time。
Meeting,Operations Department Manager Wang Zhiru gave a brief analysis of the company's overall situation,And report the seabet club’s cumulative operation status in August and January-August。Afterwards,for 8.26 marketing activities,Marketing Department Manager Zhang Hua conducts analysis based on seabet club coupon issuance tasks and coupon return rates,Raised questions and gave suggestions on later external publicity management。For the purchasing departments and stores that have achieved good results in the activities,The meeting also set up an experience sharing session,The purchasing manager and seabet club manager conducted detailed sharing and communication through ppt。The purchasing manager stated that a commodity reserve analysis plan should be formulated in advance,Work with suppliers to develop feasible solutions,Cooperate with marketing to do sales planning,Plan stocking in advance,Actively communicate with the seabet club,Understand seabet club needs,Track product inventory,Ensuring the normal sale of products in the seabet club is the key to seizing the market during the event。The seabet club manager explained how to make a daily coupon issuance plan through the coupon issuance task and assign it to individuals,It can promote the seabet club to effectively promote the activity plan in the early stage of the activity,Do a good job in various publicity work。
Next,The company leaders gave speeches。Vice President of Purchasing and Sales Dai Bo analyzed the preliminary activities。Raised three questions about the seabet club: The main reason is that the seabet club charges less deposit、There are problems with locking out customers in external publicity and staff fatigue caused by the fast pace of activities。Vice President of Operations Cheng Feng also conducted in-depth analysis from seabet club operating data,Summed up three suggestions: First, recognize the situation,Develop your advantages,Transform pressure to fully mobilize the enthusiasm of all personnel;Secondly, we must strengthen our confidence、firm direction,Strengthen the implementation of goals and tasks。Finally keep an eye on the gap、Key points to attack,Fix for shortcomings to promote an increase in operating indicators。Soon,Vice President of Operations Cheng Feng briefed on the "Fourth Quarter Incentive Plan"。
End of seabet club,General Manager Jiao Hongbin’s concluding speech,Put forward 4 requirements: First, know yourself and the enemy,Fight a hundred battles。Understand yourself clearly、Understand the job、Know your opponent。The second is for daily work activities,Requirements required,With tracking,results available,Rewards and punishments。Must be recorded in writing,Perform trace management。The third is sales management,All sales and teams are closely related,To manage key brands in the category,Focus on key sales。The fourth is personnel management,To strengthen yourself,Take responsibility,This is the top priority for later inspection。
This seabet club ended successfully,Adopted this seabet club,Everyone is in high spirits,While recognizing my own shortcomings, I also gained a lot of effective experience,Laid a solid foundation for improving the company's business operations。
(Zhongbai seabet club and Tradeseabet club Department)