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Chutian Metropolis Daily: Zhongbai seabet betting focuses on people’s livelihood needs and creates “;Central kitchen”

Release time: 2014-08-25

In recent years,Zhongbai seabet betting gives full play to its advantages in chain supermarkets and logistics distribution resources,Actively build a safe and secure agricultural product supply chain。Comprehensive completion of Zhongbai Fresh seabet betting Logistics Park with a warehouse area of ​​80,000 square meters,Marks Zhongbai seabet bettingSupported by supply chain management and information technologyGradually realize the finished product for seabet betting consumption、Security、Convenience、Shortcut,Opening a new era of "urban kitchen" for Wuhan people。


Focus on people’s livelihood needs


Strive to build a large central kitchen


Facing the challenge of e-commerce’s increasing impact on physical stores,Zhongbai seabet betting gives full play to its own operating advantages,Based on the target customer market,Taking the steps of corporate adjustment and transformation:Highlight the characteristics of fresh seabet betting business,Create a safe and secure seabet betting supply chain,Making a solid “vegetable basket” for citizens、rice bag、Oil bottle、dining table”。


September 2013,Zhongbai seabet betting invested 500 million yuan,The Jiangxia Fresh Food Logistics Park with the largest unit area in Central China is fully put into use。The fresh food logistics park includes the distribution of frozen and refrigerated goods,Vegetable and fruit purchasing、sorting、Processing and Distribution,And the three main functional areas of food processing in the "central kitchen"。In a production area of ​​nearly 50,000 square meters with different temperature levels,There are soy products、Meat、Cooked food、Side dishes、Noodles、Lunchbox、Chinese pastry、Eight Western Pastry Processing Factories。As of June 2014,5 processing plants have been put into operation,More than 300 product varieties,More than 700 stores under the distribution seabet betting。This year, it will be gradually launchedLunch box and catering production line。After all 8 major processing plants are put into operation,Nearly a thousand varieties will be produced。Processed cooked seabet betting and semi-finished products produced by the "Central Kitchen",Citizens can buy it and open it before cooking,Ensure fast delivery to consumers、Security、Rich fresh seabet betting。


Today,With the strong support of Zhongbai low-temperature fresh seabet betting supply chain system,The seabet betting in the fresh seabet betting logistics park is shipped from the finished product to the chain supermarket store for sale,All implement full cold chain distribution, Ensuring the quality of fresh seabet betting operations,Continuously enriching people’s dining tables。


Highlight the characteristics of fresh seabet betting business


Go deep into the community and deliver goods to your door


Competition in the supermarket industry is becoming increasingly fierce。Among the products sold by supermarkets,Proportion of fresh seabet bettingGetting bigger and bigger, fresh productshas become the core product of chain supermarkets。Highlight the characteristics of fresh food operations,Taking advantage of large-scale production,Formation of product processing diversification、Normalization、Unification、Standardization,Provide safe food for Zhongbai supermarket chain,Is the focus of Zhongbai seabet betting’s fresh food business。


Currently,The Chinese pastry processing factory of Zhongbai "Central Kitchen" is the largest "safe staple seabet betting" production and processing factory in Hubei Province,The design scale is 300,000 steamed buns per day。There are buns、Steamed buns、Breakfast snack production and processing,There are white flour steamed buns、Multigrain steamed buns、Hanamaki、Fat cake、More than 10 types of staple seabet betting processing production lines including steamed buns,The product has been stored and transported at a specific temperature since processing and packaging,Small temperature fluctuation range,Ensuring that citizens can eat safe and secure seabet betting。Today,In Zhongbai Warehousing、You can buy fresh seabet betting labeled “Zhongbai Made” at convenient outlets,For example, steamed buns、mellow cake、Rest assured rice noodles、Glutinous Rice Chicken、“Fujia” soy products have become the “star products” in the hearts of customers,Gained good reputation。


In order to meet the consumption needs of citizens,Zhongbai seabet betting has accelerated the construction of its e-commerce platform.September 2013,Zhongbai seabet betting launched the "Zhongbai in the Palm" member mobile client,Provide customers with convenient services through new channels。Currently,Zhongbaishang.com, an e-commerce network platform under Zhongbai seabet betting,Continuously sell nearly 20,000 types of daily necessities for residents online。At the same time, we will improve the user experience,Including third-party payment and mobile payment opening and application。Near future,Zhongbai seabet betting will become the delivery person for residents’ “big refrigerators”,Citizens can wait for fresh food to be delivered to their doorsteps without leaving home。


Operating a "vegetable basket" for Wuhan people


Continue to lead the supermarket industry


2013,Zhongbai seabet betting achieves scale sales of 29.3 billion yuan,It has been among the top 10 domestic supermarket chains for many consecutive years,Top 500 Chinese Enterprises。With warehousing、Supermarket、Department store、Zhongbai seabet betting, which has four major businesses in electrical appliances,Under rapid development。On the basis of firmly occupying the top position of "Supermarket King of the Midwest",Zhongbai seabet betting is positiveBuilding a safe and secure agricultural product supply chain,Providing safety to the general public、Health、Reassured fresh seabet betting。


Introduction to Zhongbai seabet betting,The seabet betting has built a 500-square-meter domestic first-class laboratory,Can meet the qualitative and quantitative detection and analysis of all fresh food categories。At the same time,Established a perfectQuick lettuce quality traceability system,Quick lettuce planting possible、Harvesting、Transportation、Processing、Packaging、Storage、Full-process monitoring of sales and other aspects。Zhongbai seabet bettingUse modern production technology and scientific means,Increase research on traditional Chinese diet。Combined with the traditional seabet betting characteristics of Wuhan local market,Targeted product development,Improve the taste and nutrition of traditional seabet betting,Achieve large-scale production。Such as staple seabet betting products,Without changing its taste,By changing excipients,Improve the nutritional structure of traditional staple foods。For example, adding high content of soluble dietary fiber to steamed buns,Or use xylitol instead of sucrose, etc.。


Long time,“Convenience、Benefit the people、For the people” is synonymous with Zhongbai seabet betting。Zhongbai has always been committed to serving customers,Focus on people’s livelihood and promote transformation,Continue to promote the transformation from improving shopping functions to improving value-added service functions,Expand service items,Convenient for citizens’ lives。Every change in customer experience,Behind all is the unremitting efforts of hundreds of people。


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