September 14th,seabet app downloadcomAnnounced the opening of its first seabet app download in Xi'an，And will be officially opened on September 30th。
In fact，This is not the first time seabet app downloadcom has entered the physical market，Before this，Launched Jingdong Electric Super Experience Store (hereinafter referred to as “seabet app download Super Body”)、seabet app download Electric City Flagship Store、Jingdong Home Appliances Store、seabet app downloadcomComputer DigitalSpecialty stores, JD Home and other types of seabet app download stores.
At the same time,Alibaba、VIP.seabet app downloadIn addition to expanding their physical footprint through investment，Also tried to open it in personShopping seabet app download。From online to seabet app download，Why e-commerce giants are considering shopping malls？
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Not for saleClothing, no catering, mainly engaged in home appliances 3C
The first Jingdong seabet app download is located at Shenglong Plaza, No. 80 Weiyang Road, Weiyang District, Xi'an，On the north-south central axis Weiyang Yingbin Avenue，Connected to the bustling central city of Bell Tower in the south，North of New Center Economic and Technological Development Zone，Adjacent to Daming Palace National Heritage Park in the east，The project location is far from Longshouyuan Station of Xi’an Metro Line 2、About 600 meters from Daming Palace West Station，Radiated to over a million people within 5 kilometers。
Jingdong seabet app download has 5 floors，Business area reaches 4.20,000㎡，Cover Apple、Huawei、Intel、Midea、Haier、Gree、Oakes、Philips、Hisense、Konka、Skyworth、TCL、Changhong、SONY、Panasonic、More than 150 well-known appliances including Dyson、3C brand，About 200,000 items available for sale。
From the perspective of business categories，Jingdong seabet app download with home appliances、Computer Digital、Mobile communication、Mainly home decoration，Also has children’s entertainment、Smart Health、Automotive supplies and other categories。
From the design style，The main building of Jingdong seabet app download is branded with the "Jingdong" brand;红白”Element is color，Incorporate Xi’an classical architectural elements into the ancient city wall、Applying architectural mortise and tenon joints to curtain wall design，The giant 6-meter-high 3D sculpture JD JOY smiling and waving above the main entrance，Add unlimited vitality to the neighborhood；In terms of internal design，Jingdong seabet app download combines Chinese、Tang、Cultural styles of different dynasties of Qin，Created exclusive dynasty marks on different floors。
It’s worth noting，Jingdong seabet app download has built a giant naked-eye 3D screen on the exterior wall，Realistic 3D effect makes the pictures on the screen touchable，As if you are in a future science fiction world。At the same time，Jingdong seabet app download is also equipped with holographic projection、VR equipment、Intelligent robot、Virtual Live Room、Technological devices and facilities such as transparent circuit rooms。
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Immersive seabet app download becomes the biggest highlight
Overall view，Immersive experience has become the biggest highlight of JD seabet app download。
Inside the venue，Jingdong seabet app download has 11 theme scene experience areas and 29 product interactive experience areas。Includes beauty salon、Audio experience、Drone experience、Massage and health care areas，Allow consumers to experience diverse scene spaces，Interact with in-store products more intuitively。
And Jingdong seabet app download is named ";Home”Added a new home theme model room for the prototype，Restore the sense of life of a real family，Make home appliances and household products more immersive，Awaken consumer demand，Achieving scenario-based consumption experience。
In addition to various exciting themed experiences and interactive areas，JD seabet app download also provides consumers with convenient and worry-free shopping guarantee。Consumers can place orders at any time in JD seabet app download by scanning the QR code through the official mini program，The goods will be delivered directly to your home by JD.com，Enjoy the same quality and price online and offline。
At the same time，Jingdong seabet app download also provides one-stop customization for the whole house、Home appliance package purchase，One-stop exclusive service and city-level service privileges allow consumers to enjoy everything from design、Product selection、One-stop experience from installation to after-sales service，Some products also support intra-city express delivery within 5 kilometers and 2 hours、24-hour fast installation, etc.，3C products also support on-site inspection and maintenance。
No matter the category, the emphasis is on home appliances and digital products，Still investing great efforts to create a large-scale interactive experience area，It all makes Jingdong seabet app download look somewhat different from traditional shopping malls。
can be found，JD does not operate JD seabet app download with offline business thinking，For JD.com，Jingdong seabet app download builds people based on the omni-channel model、goods、Digital closed loop of field，Effectively strengthen channels、Brand、Close connections among consumers，Reduce communication costs，Improve efficiency and experience，Provide new opportunities for market growth。So looking at it as a whole，This seabet app download is more like JD.com’s offline trendy product display center、User experience interactive center and city-level service center。
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E-commerce giants“Fall in love”Shopping seabet app download
In fact, JD.com is not the first e-commerce company to open an offline seabet app download，E-commerce giants have been secretly fighting in the physical field for a long time。
As seabet app download traffic becomes increasingly expensive，seabet app download merchants’ customer acquisition costs increase sharply，Drainage becomes increasingly difficult，Large e-commerce platforms are looking for new breakthrough points。
New retail、Concepts such as unbounded retail that emphasize omni-channel integration have successively“Birth”，In order to accelerate the integration of online and seabet app download resources, the e-commerce platform lacks seabet app download foundation，Many of them sacrificed“Money Ability”，Open“Buy buy buy”Mode。
includesSanjiangShopping,Hongqi Chain、Xinhuadu, Yintai,BBKOther regional retailers may join the effort，Or take sides，The beginning of the battle between Alibaba and Tengjing for physical stores。
Coaxing、Incorporate regional retailers with abundant seabet app download resources at the same time，E-commerce giants have also begun to end their lives in person，Such as opening various new types of specialty stores、Unmanned store、Convenience storeetc.，And brand licensing，Renovation of mom-and-pop shops, etc.。
With the continuous deepening of the layout of e-commerce platforms in the offline physical field，Some e-commerce giants are also setting their sights on large-scale physical projects，Try to open a super experience store yourself、Shopping seabet app download, etc.。
Alibaba in Hangzhou Xixi Park in April 2018TaobaoQinchengli opened in the third phase of the city，It is Alibaba’s first commercial project。Ali’s positioning towards Qin Chengli at that time，For residents of surrounding communities、Alibaba Park visitors and Alibaba employees provide one-stop service for eating, drinking and having fun。
December 2019，Hema’s new business format——The first Hemari·Suibao Shopping seabet app download opens in Liantang, Shenzhen, Guangdong。Compared to the &ldquo in Qincheng;From scratch”，Hemari was actually born by transforming the old Shenzhen department store Suibao Supermarket。
Coincidentally，Except Alibaba Group’s attempt to open a shopping seabet app download，Vipshop passed acquisition in 2019ShanshanAfter commercially indirectly obtaining brand seabet app download authorization，The first city outlet was also opened in Hefei, Anhui in 2020，Seeking seabet app download growth。
▲Vipshop Hefei City Outlet
In addition, according to the Wall Street Journal report not long ago,AmazonPreparing to open a large-scale physical comprehensive retail format，Similar to a traditional department store。People familiar with Amazon’s plans say，Amazon’s above typesDepartment storewill be opened first in California and Ohio, USA，The area will reach 30,000 square feet (approximately 2,800㎡)。
In fact，Before opening the first seabet app download，JD.com also launched JD.com Super Body，In terms of size，The area of Chongqing Jingdong Super Sports Center and Hefei Jingdong Super Sports Center that have been opened both exceeds 40,000 square meters。As understood，First half of 2021，Chongqing Super Body turnover increased by 105% year-on-year，The opening turnover of Hefei Super Body reached 1.6.6 billion yuan，Omni-channel customer traffic exceeds 1.2 million。Perhaps it is the good performance of these two super bodies since their opening，Gives JD.com further confidence in its offline business attempts。
But a closer look at e-commerce platforms to open up seabet app download business exploration，Wu Guoping, a member of the Lianshang Senior Advisory Group, thinks，Online companies mainly face increased traffic costs，The experience cannot be effectively continued to improve，Move to seabet app download physical stores。JD.com’s recent actions are more to reflect its physical attributes，Make love with Ali、Vipshop’s city outlets are slightly different。
▲seabet app download Super Body Hefei Store
In addition，Why e-commerce giants try to open shopping malls，Wang Zhongyu, a member of the Lianshang Senior Advisory Group thinks，The fundamental reason is that online growth will always encounter bottlenecks，Currently reaching this stage soon，And the online category has reached the ceiling。relative to online，seabet app download local life consumption scene，It is more attractive to obtain traffic growth than online，Lower customer acquisition costs。Explore seabet app download consumption，Layout seabet app download scenes，Achieve online and seabet app download interaction，Always the pursuit of e-commerce giants。
But for subsequent development，Wang Zhongyu also expressed uncertainty，He believes that online and seabet app download operating modes are different，The genes of each company are different，Can it be successful，To be verified over time。
Wang Guoping also said，Compared to seabet app download companies，Online business main business non-entity attributes，In terms of operation and decision-making logic，More will tend to be affiliated online，The feelings of seabet app download customers will not be effectively taken into account，So it is difficult for seabet app download customers to stand out，Increased experience for online customers。
Source: Lianshang.seabet app download