If not“Super long standby&seabet best crypto casino;Two months,What will the physical business look like now?
LV’s largest flagship seabet best crypto casino in Japan opened in February、Integrated convenience seabet best crypto casino Urban Famima !!Starbucks Greenhouse Garden seabet best crypto casino to open in March。The opening of new brand concept stores one after another seems to indicate that certain consumer trends have become unstoppable。
01
“museum style store&seabet best crypto casino;
Unique character design“Endorsement&seabet best crypto casino;Circle culture,
With“Sense of identity&seabet best crypto casino;Connecting young people
The Internet era with the explosion of information,seabet best crypto casino choose where to buy、Why buy,It’s all knowledge。
The "2020 Generation Z Fashion Consumption Insight Report" released by Huayang Fashion shows,Young people are“The brand’s art exhibition in offline physical stores&seabet best crypto casino;、“Uniquely designed and innovative themed pop-up store&seabet best crypto casino;and“Short-term cross-border design and co-branded product sales activities are held in brand stores&seabet best crypto casino;All other forms have reached a preference of more than 30%。
Different from the previous“What to give,What to buy&seabet best crypto casino;,Young people are most concerned about the form and creativity of brand communication。In addition to the sense of design,Brand History、Whether the brand concept can convey their trendy personality,It is also the key to attracting them to stop。Collection of classic models with high degree of completion,Highlights、Products with outstanding topicality,同时渲染品牌故事of“museum style store&seabet best crypto casino;Become a destination for young people to learn about the latest attitudes of brands。
For example, UNIQLO TOKYO, the largest flagship store in Japan, displays a full range of products,Display UT’s classic models and signature models of global brand ambassadors in 18 years one by one,Very ceremonial,It also elicits consumers’ ";Collecting addiction&seabet best crypto casino;Then place an order。
Add“Sustainable Development&seabet best crypto casino;Theme Exhibition、Artist collaboration exhibition space、UT customization service、UNIQLO flower shop,Completely conveys the&ldquo that UNIQLO has promoted in recent years;LifeWear&seabet best crypto casino;Concept (High Quality、Full-featured、Affordable price、Innovative)。
Also,Pop Mart’s first experience store in the country passed the Molly production line process model installation、Chronological wall of each IP,And the limited edition display area tells the story of“How fashionable toys go from manuscript to shelf production line&seabet best crypto casino;,Showing Bubble Mart&ldquo to fans and trendy players;Continuous IP productivity + new gameplay + strong channels&seabet best crypto casino;’s strength and imagination。
Inside LV’s latest flagship seabet best crypto casino Maison Osaka Midosuji,Nearly 20 contemporary works of art and traditional Japanese origami art,Scattered among classic bags and a full range of furniture and furnishings,From exhibition space to lounge,Full of luxury。
Le Café, the brand’s first cafe in the world decorated with artwork and cool colors; V and Sugalabo V Restaurant,And a complete lineup of categories from ready-to-wear to jewelry and perfume,Aggregation to form the world’s first collective design、Exhibition、Retail store integrating experience and catering,Gives the store experiencers what they want“Beautiful&seabet best crypto casino;。
Whether it is a display of the brand’s classic products over the years,The latest series of categories or products are all brands that convey their own circle culture more clearly to consumers,Let consumers, especially fans, check in to social platforms “Show your unique personality&seabet best crypto casino;。
02
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Front-end traffic grabber superimposes seabet best crypto casino effect,
Achieve“1+12&seabet best crypto casino;
Consumers, especially professionals in first- and second-tier cities,In order to balance busy work and life,Pursue immediate product solutions。seabet best crypto casino stores located in various office buildings and communities are the first choice for consumers,Easy to gain their trust and attention。
The convenience store closest to consumers,is“Community&seabet best crypto casino;,Become a collection of small businesses。In addition to daily necessities,You can enjoy withdrawals at convenience stores、Purchase tickets and other services,Typical like Japanese 7-11。
Based on“Community&seabet best crypto casino;,around“+convenience store&seabet best crypto casino;or“Convenience store+&seabet best crypto casino;’s convenience store scene,Taking the superposition effect of passenger flow and business formats to another level,Produced“1+12&seabet best crypto casino;’s benefits。
Like the first IKEA store“Home + Convenience Store General Store&seabet best crypto casino;Mainly“Convenient、Quick Buy&seabet best crypto casino;。Implant&ldquo on the first floor;Convenience store with everything&seabet best crypto casino;,Nearly 900 items on display on the second floor,Customers can place orders directly to take away。The convenience store area has become the diversion outlet for the main home furnishing business。
Another example is China’s first“MUJIcom Beijing JD.com&seabet best crypto casino;Streamlined clothing and groceries、Restaurant and rest area、Necessary scenes such as study and leisure areas gathered in a convenience store,Provides more efficiency、A faster working lifestyle。
Unlike MUJIcom, which adjusts its products and services based on surrounding customer groups,Urban Famima, a comprehensive convenience seabet best crypto casino !!Specialized in office people,Extended service content is richer and more detailed。Except restaurants and leisure areas,This time FamilyMart cooperates with clothing brands,Selling products with up to 580 SKUs,Including clothing、Cosmetics、Outdoor products、Watches and gifts, etc.;We plan to launch yoga classes and other activities in the future。
According to Mintel data,Sales revenue of convenience stores in China as of the first 5 years of 2019,Growing at a compound annual growth rate of 24%,Penetration rate is less than 25%。Convenience seabet best crypto casino scene that integrates various small businesses,Great room for maneuverability。
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“How convenient to buy online,Shopping is not just about eating, drinking and having fun?&seabet best crypto casino;As Mr. Wu Sheng said,If the space cannot give people a sense of space,What’s the point even if it’s within reach?
以消费者时间为中心of“Living Space Subscription&seabet best crypto casino;Mode,Becoming mainstream。Can have a formal dinner、Business talks,You can also let your family members、Friends spend a whole day playing“Fresh Store&seabet best crypto casino;Beginning to occupy consumers’ horizons。Ruyi means a more open“Community Contact&seabet best crypto casino;Park form、Summarize a“Art Museum Times&seabet best crypto casino;14778_14788。meaningless space,Consumers don’t want to wait for a second longer。
Continuously“Making trouble&seabet best crypto casino;'s Starbucks,This time, the world’s first greenhouse garden store was opened in the first half of the year,And WeWork“Benchmarking&seabet best crypto casino;’s Office Cafe。
■Starbucks Greenhouse Garden seabet best crypto casino uses hundreds of flowers to decorate the interior and exterior of the seabet best crypto casino,It feels like you are in a sea of flowers;Aquarium with over 1200 species of fish,And flower projection device,Created a house full of flowers and green grass、Vibrant scene,Give consumers a sense of leisure on vacation。
■Starbucks “SMART LOUNGE” concept seabet best crypto casino,Single seating areas set up in crowded stations、Privacy box、Paid private rooms and shared conference tables for multiple people to discuss and many other office spaces,It can be called a close friend for office workers on their business trips。
Similarly for business travelers“Friendly&seabet best crypto casino;of,There is also MUJI, which has been cross-border catering for many years,This time it opened the restaurant into the airport。Café&Meal MUJI menu around“Fast&seabet best crypto casino;To design,Customers can choose at any time、Take away anytime。But the most innovative thing is to work with Shenzhen Airport to create more than 500 square meters of waiting space,To a great extent, it solves the rest and office problems of passengers。
And position yourself as“Technology Company&seabet best crypto casino;'s UNIQLO,This time, my intention to win over family and parent-child customers will be clearly expressed。UNIQLO PARK moves the park into a retail store,Slide on the roof、Rock Climbing Network,Lively and bright interior design elements,Well-equipped rest area、UT Young Fashion Series Zone,Turn a store into a good place for nearby families to take their kids on weekends。
Building a new marketing environment,Let customers feel more added value of brands,Strengthen and attract seabet best crypto casino to kill two birds with one stone。
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Convenient online consumption model,Let young people restrain themselves from offline shopping,Shopping becomes them“Ways to kill time&seabet best crypto casino;。If the transportation is not convenient、Worth checking in“Trendy Holy Land&seabet best crypto casino;,They are not willing to go out。
Consumers who prefer to shop in city center stores and online make it difficult for suburban businesses。Yes“Closer to consumers&seabet best crypto casino;desire,Let brands who are accustomed to opening large stores "";Reduce size&seabet best crypto casino;Taking root in the city center where land is scarce。
IKEA frequently tests new business formats,This time the country’s first small store was opened in Jing’an Temple, Shanghai。Compared to traditional stores,The area of Jing’an Temple store is less than 10% of the previous one。The merchandise display in the store shows“See more and buy less&seabet best crypto casino;’s claim,Encourage online orders。Also set up a dining area、Children’s play area、Whole House Design Experience Center、Flower Gallery、Check-in photo area and other experience areas,Change different design themes every month,Continuously enhance interaction with consumers。
(Source: Yingshang.com)