[Japan] Keigo Higashino’s novel "The Worry-Free Grocery Store"，It was made into a movie this year。Grocery stores not only sell groceries，Also provides worry-free consultation，This is really curious！The book only has five chapters，The first chapter is“The answer is in the milk crate&seabet Online real money casino;，Chapter 5 is“Prayer from heaven&seabet Online real money casino;。

The old grocery store owner in the novel is named ";Nangya&seabet Online real money casino;(Japanese Katakana name is Naomi)，namiya) ，The children always mistakenly call him "";Trouble&seabet Online real money casino;(Japanese Katakana name is ナヤミ——nayami)。This wrong call inspired Naniya to wonder if he could use grocery stores to solve problems for children？So there is the "traditional grocery store";Transformation&seabet Online real money casino;: Just throw the letter with your worries into the delivery slot on the iron rolling door at night，You can get the reply letter in the milk box behind the store the next day。The grocery store has a new store sign——Provide goods，Ordering Service，Welcome to consult。So，The grocery store has become a“Psychological Clinic&seabet Online real money casino;，Server transforms into“Psychiatric Nurse&seabet Online real money casino;。

Original，The old seabet Online real money casino owner opened this grocery seabet Online real money casino after he failed to elope with a woman when he was young，The transformation of a grocery seabet Online real money casino into a troubleshooting consultancy may have something to do with the background of the seabet Online real money casino owner。His answer helped many people solve their dilemma，ignited the spark of life，Gained inner peace，Even changed the fate of life，And connect people who are not related to each other，Constitutes a series of exciting twists and turns of the story and suspense。Retailing to this extent，has transcended time and space、Money and Craftsmen。

Today, more than forty years later，Although the Internet provides endless conveniences to the consumer，In Japan, which is increasingly aging，There are new worries，Not a child this time，But the old man，Age 65 and above，No private car，There is no store within 500 meters of your home，This kind of old people are called "ldquo;Shopping Refugee&seabet Online real money casino;。

A company called Tokushimaru has launched a "ldquo" program to solve problems for the elderly.;Happy Mobile Vehicle&seabet Online real money casino;，I call it“Spirit store on wheels&seabet Online real money casino;。

The operation method of Tokushima Maru is actually very simple: recruit operators through franchising，Restocking seabet Online real money casino local supermarket at 7am，Drive-by sales seabet Online real money casino 10:00 to 5:00 pm，Return to the supermarket seabet Online real money casino 5 to 6 o'clock，Processing unsold goods。

The seabet Online real money casino manager of the mobile cart not only sells more than 400 kinds of normal and non-temperature products，Also has the task of taking care of the elderly，The seabet Online real money casino manager can remember the names of 50 to 60 customers on the sales route，Also learn about their health and hobbies，In case of abnormal situation，We will contact the relevant agencies as soon as possible。They have fixed lines、Fixed time point、Fixed sound，Give hope to the lonely and helpless old man，A joy，A little happiness，They can even take orders from customers using their mobile phones，Help the elderly clean their homes、Repair the house、Lifting heavy objects，It’s common to change a light bulb，Their service tenet is simple——Make friends with the elderly。

Elderly seabet Online real money casino waiting at the door，Like waiting for the arrival of an old friend，Hear a fixed sound of music，Just as happy as a child。

Tokushima Maru is a company that adheres to corporate ethics，When they were founded, they promised that they would never sell goods within a 300-meter radius of an existing supermarket，To seize other people’s markets。The original intention is still the same。What is the experience？Please“人&seabet Online real money casino;Extent，Determine the value of existence。

This case gave me two inspirations: first，Our market is much larger than Japan，Those needs to be met，is our target market；Second，Retail needs to have“Suit concept&seabet Online real money casino;，Integration is not only the next path between online and offline，Also includes collaboration between industries，Collaboration between industrial chains，Stealing other people’s markets is just primary competition。

The evening of December 5th，At the "100 Types of seabet Online real money casino 2017" online salon organized by the New seabet Online real money casino Advisory Group of Lianshang.com，Sun Xudong, deputy general manager of Shanghai Aquatic City Investment Co., Ltd., put forward a very good proposition for us——The shopping mall is the hospital。By extension，Can our seabet Online real money casino stores give customers a little more care and care？！

Pan Yuxin, co-founder of Langran Capital, said in the online salon that night——New retail formats are all related to time。Evolution from hypermarket to convenience seabet Online real money casino to unmanned seabet Online real money casino，It helps consumers save shopping time，Using scene experience to attract consumers is to extend the time consumers stay in the physical seabet Online real money casino。The time becomes shorter or longer，Can bring good experience to consumers。

Actually，Time and feelings，are the two basic dimensions for consumers to experience new seabet Online real money casino，As shown in the picture。According to these two dimensions，seabet Online real money casino services can be divided into four basic types:

Type A: seabet Online real money casino and happy.Create quality with ingenuity，Build your brand with quality，Keep your promise with your brand，Write mutual trust with commitment，Feel happiness with mutual trust。Slowness is a process，First fast, then slow，Slow but fast，Fast and slow，Slow but fast，Slowness is the accumulation of fast。If fast represents length and speed，So slow means width、Thickness、Density、Accuracy and Purity。In my hometown of Fenghua，There is a family called“Qiansi&seabet Online real money casino;'s individual barber shop，Every haircut always takes more than half an hour，But hand-cut hair is really good！Such a barber shop，Not only shopkeepers need to be patient，Guests should stay calm。Consumption upgrade，Consumption costs have also been upgraded，If consumers and operators cannot calm down，It is impossible to achieve“Slow and happy&seabet Online real money casino;'s realm。

Type B: seabet Online real money casino and worried.In today’s era where the pace of life is accelerating，There are countless examples of service that is worrying due to seabet Online real money casino service。I went to a square on Huaihai Middle Road a few days ago，Ask the staff at one of the service desks located on the ground floor of the square，Where is the elevator to the 38th floor？The service staff just lowered their heads and looked at their mobile phones！The cashier is also a typical example of slowness and worry。

Nowadays, many underground parking lots of shopping malls in Shanghai implement the stupid method of paying first and then going out, which has become a new """ for customers.;Worry&seabet Online real money casino;Even“Indignant&seabet Online real money casino;！The worry about slowness comes from the fact that businesses cannot keep up with the pace of consumers，Cannot understand the mood of consumers，Failed to establish a service concept that is urgent for customers。Not just a matter of system design，It is also a problem of losing the original intention。We often say that we must“Don’t forget your original intention&seabet Online real money casino;，But if“No original intention&seabet Online real money casino;，What should we do？Some companies，I had my original intention when I was young，When you become bigger, you lose your original intention；Some companies，When I was young, I had no original intention，Only when you get bigger do you realize that you need to have the original intention。

Type C: seabet Online real money casino and worried.Since the advent of high-speed rail, subway and private cars，Group buying, online shopping and cross-border shopping，Quick purchase, fast delivery of fast moving consumer goods，The general trend of consumer demand is“Quick&seabet Online real money casino;，But it’s too fast，So fast that even I lost my way，Then it must fall back to slow。As an operator，You have to be one step ahead of others，But if one goes too fast and too far，So that everyone can’t keep up，I can’t even see your shadow，That’s not fast，Not even called leading，That’s being lonely and lost。

As far as goods are concerned，“Three years of new and three years of old and three more years of sewing and mending&seabet Online real money casino;Although the era is gone forever，It is true that some consumers live a life of buying and using immediately，Use and throw away the fast life。A very extreme example is: monthly salary of 20,000，Ten thousand for savings，Ten thousand for shopping，There is a big cardboard box at home，Not a good buy，Throw it into the carton immediately，Worn once and never washed，Throw it away。Some casual clothing stores that advertise high quality and low prices，The price is not expensive，But the quality is really poor，Socks fade and lose lint，The shirt is torn after not being washed a few times。Such an inferior product，with“Quick&seabet Online real money casino;No relation，But with“worry&seabet Online real money casino;Related。

Underwear produced today，Why do collars and cuffs always come loose easily，The underwear of the past，The collar and cuffs will remain unchanged for more than ten years，Still flexible！Why is this？！Not only did I find that Uniqlo socks were fading and losing hair，I also found that clothes from Muji also fade！Whose things should we believe！In the end I chose to process cotton sweaters at the market，The cuffs and collar are tight and tight，Never deform，Victory over Uniqlo and Muji。On a sofa in the MUJI flagship seabet Online real money casino at 755 Huaihai Middle Road，I saw a sign posted last year——Please do not sit down！Let’s talk about IKEA，Not only young people like it，Elderly people seem to like to go too。I was also attracted by their caramel，But since I had the experience of buying a cabinet，Never set foot in IKEA again，My personal feeling: This company handles customer complaints，Such a seabet Online real money casino，I really don’t want to go in！

Type D: seabet Online real money casino and seabet Online real money casino.This is an era of pursuing pleasure！The fast, fast, fast world is a wonderful world！Speed ​​relies on strength and inertia to move forward，This is an involuntary process。That’s because we have too many desires，Continuously breed new wishes。So，Everyone must fight hard to enter the fast-moving “Aircraft&seabet Online real money casino;，There，The speed is no longer under your control，I can’t slow down even if I want to，I can’t get up even if I want to，We must move forward in unison with everyone。No stops along the way，Can’t get off the site at all，If you want to leave, all your efforts will be wasted，Shattered to pieces。Nowadays, the first thing many people face after entering society is this kind of environment。Some people find it more difficult to stop when they reach middle age，More need to speed up，Because the company’s cost of using you is getting higher and higher，My own survival cost and opportunity cost are also continuing to rise，In order to make up for the high costs, we need more, faster and better output。Some claim，The hard work now is for the leisure in the future。

Anyway，There are three fundamental reasons for not being able to slow down: First, the desire is too strong，Unfulfilled wish；Second, people are in the air，I can’t help myself；The third is to look forward and backward，Slow but seabet Online real money casino。The speed of e-commerce、seabet Online real money casino communication、Quick search、The speed of technology，They all brought us local shortcuts、Pleasure and happiness。Actually，Traditional craftsman，That dexterous, agile and skilled craftsmanship，It also once made us happy。

Retailing focuses on serving people，Traveling through the changes in the speed of the vertical axis of time，immerse yourself in the transition between joy and sorrow of emotional experience，When you need to be seabet Online real money casino，When you need to hurry，Retailers need to be attentive to understand and touch the inner world of customers，In order to gain some insights。

The retail changes we are seeing，Mainly concentrated in the food field。In consumption upgrade，In the context of the increasing demand for service consumption and spiritual consumption，Slow life will gradually surpass the fast pace，In department seabet Online real money casino、Professional sales、Home Decoration、Service、Education、Medical，Even banks、Personal Finance、Telecommunications and other non-food fields，More need for transformation and change。No matter what field you are in，Those unpopular rules，Condescending service，Depressed image，Everyone is in urgent need of change。

The development of my country’s retail industry has entered revolving doors and filters: newcomers are emerging in large numbers，The new ecology is gradually converging，But traditional ecology is still the main body serving life。seabet Online real money casino is the easiest place to get lost，The era of falling into the abyss。Chinese people, especially Chinese young people，More and more greedy for convenience and appearance，Machines are increasingly penetrating into people’s lives，In the war between man and machine，Machines are getting the upper hand，If we don’t mess with the machine，will be abandoned by seabet Online real money casino world。

So“No one&seabet Online real money casino;Question，In fact, it is a matter of struggle for dominance in the future world。And some companies，Old and invisible，Old and out of stock，Old and no one，Old and unskilled，Old and unqualified，Always aging like this，It is personnel degradation，Brain rigidity，The store is aging，Even if e-commerce doesn’t come，Hema is not coming，F2 is not coming，It is also destined to be eliminated。If you blindly follow the trend，Don’t understand the logic behind new retail，The more changes and changes，It might get worse。

my country’s seabet Online real money casino industry must cultivate three basic skills:

(1) Establish consumer’s“Brand dependence&seabet Online real money casino;，This depends on the perseverance of businessmen";Accumulation of trustworthiness&seabet Online real money casino;、“Optimization of supply&seabet Online real money casino;with“Service at home&seabet Online real money casino;。This is a“Slow Kung Fu&seabet Online real money casino;。

(2) Through internal integration and optimization，External cross-border cooperation，Innovation from business model、Improving circulation efficiency in two aspects of commodity and service operations，This is a“Hard Kung Fu&seabet Online real money casino;。

(3) Circulation should develop in coordination with production，Go“Thrilling jump&seabet Online real money casino;，Utilizing information technology、Internet means and smart manufacturing，Establish a rapid response mechanism，Achieve low cost、Personalized customization service。This is a“Quick Kung Fu&seabet Online real money casino;。Hard Kung Fu is the foundation，Slow Kung Fu is the core，Fast kung fu is the key。There is no basis for hard work，Not a businessman；There is no core of slow kung fu，It can’t last long；There is no key to fast kung fu，Can’t keep up with consumers。

The small ecology of the industry is linked to the large ecology of social economy，May all new and old retailers turn around beautifully，Quality、Taste、Character creates new efficiency、Experience and pattern，Make our seabet Online real money casino a customer’s seabet Online real money casino、Customer’s home。Retail is built to relieve worries，Built for happiness。

*The author contacts the director of the New seabet Online real money casino Advisory Group of Lianyang.com、Professor Zhou Yong of Shanghai Business School。

(Source: Lianshang.com Information)