For the current 501，Digital performance is no longer the focus of the seabet club，What attracts the attention of the seabet club and consumers is the leading concepts and innovative highlights brought by 501，Make Hangzhou more diverse、Charming。
Two days this weekend，501 combines the most popular hip-hop culture，Make the entire seabet club into an artistic and trendy space that young people like，And summoned famous national trends，New designers and brands jointly create Pop-up Store，At the same time, a birthday party was held to celebrate the first anniversary of the opening，Once again combining the most fashionable culture and anniversary，Commitment to 501 becoming“The most fun and fashionable seabet club”Sound a call。
Unknowingly，Hangzhou Tower 501 City Plaza has celebrated its first anniversary，The three-day store celebration seabet club received more than 200,000 customers。
But for the current 501，Digital performance is no longer the focus of the seabet club，What attracts the attention of the seabet club and consumers is the leading concepts and innovative highlights brought by 501，Make Hangzhou more diverse、Charming。
One year，This restaurant is named after “Good looks”Famous and“Fun”How is the operating situation of the popular seabet club malls？
First anniversary review: seabet club format、Marketing and Service，Exhibition of strength beyond appearance
After nearly a year of training and adjustment，501 has gradually entered a period of steady rise，Customer flow and sales achieved rapid growth。Throughout the year，501 has developed its own unique trading techniques through constant attempts，Find a brand adjustment method that meets your needs，Use rich seabet club to achieve zero distance with consumers，Continue to create bright spots in service，Become a hobby gathering place for consumers，has become a unique benchmark commercial project in the industry。
01Look at the seabet club brand
Insist on freshness + keep seabet club with demand, adjust and update multiple floors and categories
For a shopping mall，Adjustment is always a proposition of adapting to changes。In one year since opening，501 proactively adjusted and added 33 fresh brands，Involving multiple floors，Covers a variety of business formats，This is very rare in newly opened projects，It seabet club shows that 501 insists on freshness and keeps up with market demand in terms of operational expertise。
Since the northwest section of Hangzhou Metro Line 2 opened in July，501 seizes transportation opportunities to further stand out。Among them，Exclusive subway access bonus on the first floor below，Become the most popular on the floor，Passenger flow reaches 30,000 on weekends，In original dining、Based on sports and supermarket formats，Added more service packages，Such as skin care and makeup、Trendy accessories、Digital technology, etc.。LSE Urban Lifestyle Supermarket seabet club adjusted simultaneously，Leverage the advantages of the product chain，Open a restaurant inside the supermarket，Creating seafood directly processed food。
Opening to date，501 has always focused on caring for the physical and mental growth of every child。Three floors“Children’s Kingdom”Except the existing trendy child stars、Yangmeihong、Rise English and other children’s training brands，Further seabet club on children’s interest cultivation and special entertainment，Introduced Sun Hung College, which focuses on Chinese studies education、Creative childhood to develop children’s intelligence、Technological machine park and children’s music training Roland Music，Cover the entire third floor with a full range of children’s education brands，Creating a panoramic children’s experience space。
Data is displayed，In addition to shopping now、Watching movies and KTV，93 more.75% of consumers are more willing to choose handmade experience as a form of casual gathering。In addition to the existing fashionable furnishings on the fourth floor of 501，Opened up craftsman workshop experience area，Open Ceramics Day、Art Lane and other well-known handicraft shops，Further enhance customers’ in-store experience，At the same time, it has seabet club introduced many brands that are well-known among consumers，Such as Xiaolongkan, the preferred hotpot restaurant among celebrities, and Masuya, an Internet celebrity restaurant，Popular stores that use this to drive traffic。
02See marketing seabet club
Strengthen the magnetic field of fashion + art and create the most fun seabet club
Various themes available、Special publicity activities have always been the focus of seabet club operations during the upgrade period，501 has not slowed down due to its good performance since its opening，Turn to focus on literature and art、An image activity with parent-child and cross-border themes，Catering to the interests of different customer groups in Hangzhou，Further form interactive resonance with consumers，Committed to building the most interesting commercial complex in Hangzhou。
Opening to date，501 has held more than 100 marketing seabet club:
·Including 27 literary and artistic themed seabet club
·2 large-scale seabet club exhibitions
·1 large-scale IP seabet club
·There are nearly 30 parent-child seabet club and 40 cross-border seabet club
The intervention of literary and artistic fans，Turn 501 into a new space where you can play, travel, live and think。Chongerji Handbook Market, which is a favorite among existing handbook masters，There are seabet club &ldquo created jointly with Zaofu Space;Box Art Museum”，There is seabet club a comic picture book of Ye Luying's "Luo Shen Fu" on display、Art carnivals such as Ma Chenli Graffiti Exhibition and Deng Pengfei Pop Art Exhibition……can be found，These activities are all related to art，501 wants to build more than just a shopping mall，It is seabet club an art and commercial landmark。
It can be sunny and snowy，It can seabet club be used by Liba people，501 that makes art activities soar，It is seabet club easy to hold life-related activities。When summer vacation comes，501 launches the first parent-child summer camp，Created a round fan production for surrounding parents and children、Fabric tie-dye、A series of activities from succulent planting to building block building，Rich courses，One issue per week，While solving the problem of parents having nowhere to walk their children，It seabet club ensures that the project’s popularity will not fade during the off-season of July and August，And achieved impressive results of reverse growth in passenger flow。
In addition to literature and art and parent-child，501 is seabet club keen on crossing borders、Obsessed with mixing and matching，And take cross-border mixing and matching seriously as a serious matter，AR experiences such as with in，Scene construction with NetEase Home，Interesting cycling ideas from the Institute for the Future, etc.，Everyone is helping“Hangzhou Tower 501 X Crossover”Becoming an emerging label in Hangzhou’s business market。On the occasion of our anniversary，501 once again steps into a new freestyle，Combined with the most trendy hip-hop culture，Create a hip-hop party。
03See seabet club upgrade
Wholehearted + comprehensive, shared medical seabet club are implemented and developed
Although it has only been open for one year，501 through brand innovation portfolio，and creative marketing campaigns，Continuously glowing with more literary and fashionable charm。On this basis，501’s development lies in the continuous upgrading of services，DaDao member service optimization，As small as security property improvement，seabet club includes intelligent shopping guide system、Xiao Xiangfeng Women’s Dressing Room、Mother and baby room、Smoking room and other details。
Building a technology-based seabet club，Provide convenient services to customers。From the time the customer enters the store to the time he leaves the store，Realize intelligent closed loop。
·For example, looking for restaurants or parking spaces，You can navigate accurately through the seabet club number。
·Get coupons online，To complete payment and points。
·Participate in flower arrangement、Baking、VIP classes for parent-child seabet club and other seabet club，Just make an appointment online，Very convenient。
·At the same time, the seabet club has full WiFi coverage，Ensure customers have fast and smooth Internet access；
·Set service desks on each floor to quickly solve customer problems，To set up“seabet club Question Responsibility System”Ensure timely and accurate responses to consumer questions。
Always，501 brings more than thoughtful service to seabet club，And the familiar temperature of home。
However，501 doesn’t stop here，Keep thinking outside the box，Develop new services。Today，The integration of shopping malls and medical businesses to form a shared medical model is becoming a trend worldwide。September this year，The first domestic medical seabet club jointly built with Shaw Hospital makes its grand debut，It is the Medical Mall located on floors 9-22 of Hangzhou Tower 501 City Plaza。
This time，Medical Mall creates a new business model that combines shopping and medical care。In this new mode，Consumers can go shopping downstairs in 501 first，Go to 501 upstairs to consume medical services，It effectively avoids the overly dull atmosphere of anxiety and fear in traditional hospitals，You can seabet club rely on the popularity and passenger flow of the mall to ensure the flow of patients。
One year is short，Only 365 days and nights；A year is seabet club very long，There are 365 ways to enjoy life。Obviously，The playful Hangzhou Tower 501 must be the latter，Live every day of this year to the fullest，Change of existing business formats and brands，There are seabet club innovations in interactive activities，There are seabet club upgrades to the living space and service functions……
(Source: Yingshang.com)