According to the "China FMCG B2B Industry Development Report (2017)" released by Tobi Research，2018，The overall transaction volume of the FMCG B2B industry will reach 20 trillion。Estimated by 2018，44% of small stores will become beneficiaries of Internet B2B。

To this，There is a popular saying in the industry，B2B is flipping convenience stores，Control terminal，Horse racing enclosure。

&seabet best sports betting ;Flop" is just superficial and has no practical significance

What is “Flop”Where？It’s JD.com、Tmall’s signature，Use their image in the seabet best sports betting ，Should we purchase goods from the e-commerce platform again？If so，The seabet best sports betting has been turned over countless times。

20 years ago，The Yanghe River we are familiar with、Big manufacturers like Coca-Cola have already started to do ";Flop&seabet best sports betting ;Something happened，Manufacturer of shop signboards，End frame、Freezer manufacturer，For small shop owners，What a bargain，And this matter is still going on now。

The editor thinks，If B2B simply does“Flop”This matter，No practical significance。Suppose the outside of the seabet best sports betting is replaced with an Internet sign，The seabet best sports betting ’s cashier、Display、JD.com is added to all display booths、Tmall’s image ，Then，Brand owners will believe that B2B convenience stores can be successful？Will small shop owners also compete to join?？

Actually，For B2B，Floping cards is not difficult，The hard thing is that flopping is too easy。Can you translate，Others can also translate。You translate today，Change the title tomorrow and continue reading。

Not“Flop&seabet best sports betting ;，But“Empowerment&seabet best sports betting ;

Recent，A word that is mentioned very loudly on the platform is "";Empowerment&seabet best sports betting ;，That is, giving a certain ability and energy to a subject。For brand owners and small stores，Only“Empowerment&seabet best sports betting ;，B2B platform can be successful。How to empower？Add the genes of the Internet，Only can we solve the problems encountered by traditional channels。

Let’s look at two cases first:

First,The editor recently visited a mom-and-pop shop in Gu’an County, Hebei Province，The owner’s name is Yang Hao，32 years old。This seabet best sports betting officially became a JD convenience seabet best sports betting in August this year，Business area is about 230 square meters，The business category includes food、Drinks、Daily Chemical、Department seabet best sports betting ，Fresh food, etc.。

And some display clutter、Compared to a dark and cramped grocery seabet best sports betting ，This seabet best sports betting is clean and fresh inside and outside，Goods are neat and orderly。The most eye-catching thing is the red &ldquo outside the seabet best sports betting ;JD Convenience seabet best sports betting ”Signboard。

Enter the seabet best sports betting ，The cashier counter and end shelf both have the image of JD.com。The key is that the products in the seabet best sports betting are very particular，End frame、The cashier counters are fully utilized，I got expert advice at a glance。Mention past experience of opening a seabet best sports betting ，Yang Haoda vomits bitterness。

“Too worried，Connect with more than 40 suppliers，My mouth is dry just from talking on the phone every day。And there are not enough goods coming in, so people are too lazy to talk to you，3 days is pretty fast。And now it can be delivered within one day。&seabet best sports betting ;

Now his daily turnover is around 3,000-5,000 yuan，Various promotions launched by brands、Promotion，He can participate and benefit。

Second,May this year，Pepsi food is launched in Henan Province，It only took 15 days to cover all major areas in Henan。

June，Pepsi introduces new Doritos product to be launched on seabet best sports betting com，On the market for 3 months，More than half of Lay’s old users，Selling Doritos as a regular product，And achieve rapid sales。

Also，Lays switches from 40g to 70g，2/3 of Lay’s old users in a short period of time，Has started to promote 70g products。

The intelligent system behind it is the core

We mentioned before，The value of the B2B platform lies in providing brands and small stores“Empowerment&seabet best sports betting ;，How to do it？Be a mom-and-pop shop，All sales data online，All products online，All promotions online，It will become a real Internet business。

This is not a simple flip of cards, but the intelligent system behind it.

What changed Yang Hao and PepsiCo，is the &ldquo officially launched by JD.com;Xingzhe Mobile Sales Platform&seabet best sports betting ;。Like the Didi taxi app where passengers place orders and drivers grab orders，Brand owners can“Issuance order&seabet best sports betting ;Next task，The shop owner will&ldquoaccording to his own needs;Accepting orders&seabet best sports betting ;Grab the task。

Brands and seabet best sports betting owners are connected through the Walker platform，After the shop owner grabs the task，Place resources such as required goods and display materials，Like a display rack、Posters, etc.，Delivery to the seabet best sports betting through JD Logistics，And the time limit complies with“JD Speed”。

The characteristics of the Internet are: dimensionality reduction to form a seabet best sports betting ，Form an ecosystem around the seabet best sports betting 。

Future channel structure，There should be three major platforms: delivery seabet best sports betting 、Order seabet best sports betting 、Promotion seabet best sports betting 。B2B wants to master channels，Can’t just focus on delivery and orders，More efforts should be made to make up for the shortcomings of the moving pins。Everyone is vying to sell in now、Rush to do it，But how to help small stores sell out is the key。

The significance of empowerment is also to solve problems for brands and small stores:

First, help brand owners solve three major problems

For brand owners，“Xingzhe Mobile Sales Platform&seabet best sports betting ;Solved three major problems:

Step one:“Incorrect vote&seabet best sports betting ;。Jingdong Zhangguibao, a one-stop ordering platform under JD.com, currently has data accumulation of more than 300,000 users。Affix complete and rich labels to each seabet best sports betting through big data analysis，Brands like Lay’s can use this to accurately select target stores，Achieve zero loss task delivery through the Xingzhe mobile marketing platform。

Step 2:“Slow to reach&seabet best sports betting ;。Previously, if brands wanted to put in dynamic marketing resources, they might have to go through multiple layers，Event communication and goods、Materials need to be transferred layer by layer，It takes at least ten and a half days to arrive at the terminal seabet best sports betting 。

Take sales support materials as an example，Rely on JD.com’s strong supply chain advantages，Shop owners can enjoy same-day delivery just like ordinary consumers、Next day delivery service，The terminal resources invested by brand owners can be directly synchronized with the goods through the efficient distribution system to the seabet best sports betting 。

Just like the Lay’s potato chips and display racks in Yang Hao’s seabet best sports betting are assembled and delivered to the seabet best sports betting ，Unpacking，Just place it directly next to the cashier。Not only guarantees brand owners“Distribution + display and sales”Synchronized，Let products reach retail stores and consumers quickly，It can make shop owners worry less，Make marketing precise。

Also，In order to better communicate the event，Xintong also provides a full range of publicity services，Let front-line teams and seabet best sports betting owners have a more intuitive understanding of product selling points and activities。

Step 3:“Feedback is difficult&seabet best sports betting ;。Previous，It is difficult for brands to monitor the effectiveness of product display and other activities。Even if there are promotion personnel to supervise and conduct random checks offline，The coverage is very limited，Secondly, it takes a long time to provide feedback from terminal stores layer by layer，More importantly, the authenticity of the data is difficult to evaluate。

Through the Xingzhe Marketing seabet best sports betting ，Shops can upload product display photos in real time，Response speed can be calculated in minutes，Allow brands to understand relevant data in a timely manner and optimize delivery effects。

For example，JD.com recently launched a "ldquo cooperation with Procter & Gamble;Back-to-school rush season, Bilang gives special discounts”Activity，The execution results of the display surprised P&G’s B2B senior manager Zhang Nan，“The first day of the event，There are a lot of photo feedback，And，Our requirement is for the seabet best sports betting owner to display 3 rows of products on the specified shelves，I didn’t expect it to be in the photo uploaded by the shop owner in real time，Some products are filled with several shelves。And，The finishing effect of ten days far exceeded expectations。”

Second，Let the shop become a “Smart seabet best sports betting ”

For small shops，Upgraded to JD convenience seabet best sports betting ，It’s not just as simple as flipping cards。For example, Yang Hao’s seabet best sports betting will realize the four modernizations:

Branding:Genuine licensed products endorsed by seabet best sports betting com，And rich categories、Sufficient supply，Fair price。

Intelligent:Upgrade traditional offline small and medium-sized stores into smart stores through three major systems。

Diversified revenue channels:The seabet best sports betting can access a large number of products on JD.com、Financial Services、Package collection、Living payment, etc.。

Service transitive:seabet best sports betting com creates a high-quality shopping experience by upgrading its retail infrastructure，will be delivered to seabet best sports betting convenience stores through accurate and efficient logistics distribution and self-built ground handling services，Then further passed to consumers。

Such a small seabet best sports betting will be upgraded to“Smart seabet best sports betting ”，Not just a flop。It is a further transformation and upgrade，Thus being “Empowerment”。

The Xingzhe mobile sales platform is an important part of the smart management system of JD convenience stores，With smart seabet best sports betting management system、Smart Eye Big Data System Together，Use an intelligent neural network，Opening up and connecting all links of the supply chain，Form a big data closed loop，And this is the core of B2B targeting convenience stores，Empowerment、Upgrade，Instead of flopping cards or staking the land。

B2B will definitely succeed, there are only two suspenses:Who will succeed？No matter who succeeds，It’s all B2B success；Second, what kind of model will be successful？

At present, only seabet best sports betting com has achieved the true Internetization of stores，Its intelligent exploration，It undoubtedly opens a successful breakthrough for B2B。