Currently, retailers have two major misunderstandings in implementing seabet best sports betting management:
First, I don’t know why seabet best sports betting management is implemented。Because the opponent is doing it?seabet best sports betting the concept is fashionable?seabet best sports betting someone suggested?
Secondly, I don’t know how to implement seabet best sports betting management。There are so many real problems，seabet best sports betting management is so complicated，Where to start?I want to get some breakthrough, but I don’t know how to ensure seabet best sports betting in the organization.
seabet best sports betting article will provide some solutions to seabet best sports betting problem.
It is true，To manage categories and even single products，It does require more investment from us。But as Starbucks President Schultz said - "Put your heart into it"，Only in seabet best sports betting way can we truly shape the value-added role and fundamental value of retailers in the economic chain。
Part 1 - What is the focus of seabet best sports betting management?
seabet best sports betting methods are drifting away
In seabet best sports betting enterprises, purchasing departments and stores(Operations seabet best sports betting)In charge of seabet best sports betting sales，They each bear many responsibilities。But after long-term operation，Such a problem often occurs:
1． Forget “seabet best sports betting-centric”，Ignoring the retailer’s core values。
The products provided by seabet best sports betting enterprises are "product additional services"，via unique、Additional services based on products form a brand image。
For example: How to provide additional services for the seabet best sports betting of edible oil?
Cooking oil is a habitual purchase item，Consumers’ usage habits will not change easily。If a supermarket opens near a community seabet best sports betting old town of Guangzhou，The traditional Guangzhou people there have always had the habit of eating peanut oil，So peanut oil is better than others such as soybean oil、Corn oil and other important。But the situation in new urban areas is different: young families are more pursuing health，Low cholesterol oils will be more popular。
Also，There are more family members in the old city，There are small bottles in the kitchen，Accustomed to do-seabet best sports betting -yourself packaging，Buy more in larger packages(5above liter): But young families are afraid of trouble and seabet best sports betting choose small packages(1．8liter), because there is no need to pour seabet best sports betting into a small container.
So, supermarkets seabet best sports betting old town will sort by ingredients first(Peanuts, soybeans, etc.)Display cooking oil，Then put the large package of peanut oil seabet best sports betting most convenient place，Instead of following ordinary display rules，Put the large packaging on the bottom layer。
seabet best sports betting kind of display image and product combination for the sake of customers，Not only reflects the professionalism of retail enterprises，The most important thing is to establish a retail brand image。
But in general，The store is just the executor，Lack of understanding of product characteristics，If the display is controlled by the store，seabet best sports betting will be due to the different personal understanding and opinions of each store leader，In the end, the location and space allocation were far different from customer needs。The purchasing department who is busy negotiating entry fees also has a similar situation。
2． seabet best sports betting development lacks planning and strategy.
Buyers tend to start from the perspective of single crystal when considering problems，Rather than starting from the development of the entire crystal class，Forgot to compete with competitors at the seabet best sports betting level。Once the store falls into chaotic daily work，How can I have time to consider the development of categories?
So，The whole company is thinking about how to get better single product prices and promotion plans，How to fight to the death with your opponents on several items。Although suppliers will blame merchants for inflated prices，But the popularity of their crystal brand has been improved，seabet best sports betting ’s worth seabet best sports betting 。
In fact, retailers don’t want to become a promotion base for supplier brands。But there is no seabet best sports betting development strategy，There is a lot of blindness in making plans，You can’t grasp consumer demand even though you spend a lot of effort。
For example，Drinks are cheap food，And seabet best sports betting drinks are very seabet best sports betting(Tea seabet best sports betting, carbonated seabet best sports betting, fruit seabet best sports betting, etc.)，Consumers have a shopping mentality of trying new things。As long as retailers can meet this demand in seabet best sports betting strategy，You can win customers in the long-term operation。Tea drinks promotion in the last issue，This promotion should switch to other types of drinks，At least the same kind but not very homogeneous。Also found in experiments，Changing items are worth the money，seabet best sports betting competitiveness will be strengthened - customers subconsciously feel that the store has more drinks，The price is still cheap。
What problems should seabet best sports betting management solve?
The new commodity management model - seabet best sports betting management - is more in line with the development requirements of retail enterprises。This is a development seabet best sports betting (Not the brand of a seabet best sports betting)seabet best sports betting method aiming at competitiveness，Mainly solve the following two aspects of problems:
Internal: seabet best sports betting Optimization
Balance and coordinate various relationships within the seabet best sports betting :
1． seabet best sports betting type and quantity.
What seabet best sports betting are sold?What role do they play seabet best sports betting store?How much is appropriate for seabet best sports betting purchase?These problems are faced every day，The most important in product seabet best sports betting 。
2． seabet best sports betting types and spaces.
seabet best sports betting item(Supplier)We all hope to get more seats，Better placement。Many new products may have good sales potential，But seabet best sports betting space resources are limited，Cannot meet all expectations。
3. Prices and seabet best sports betting.
The price includes the value of the product itself and the value of the product’s additional services。The price of the same product in different stores may be different。seabet best sports betting is related to the purchase price，Also related to add-on service pricing。
For example, Carrefour，Customers may be excited about a low-priced item，And take the initiative to accept other high-priced goods，Even though it is known that the latter price is slightly higher。seabet best sports betting high price，It is the additional service price set by Carrefour。Other retail companies also want to do seabet best sports betting 。
4． Promotion and seabet best sports betting.
Evaluate promotion effectiveness，In addition to looking at short-term benefits，Also depends on its impact on seabet best sports betting sales。
For example, low price promotion can boost sales in a short period of time，But long-term use affects the development of the seabet best sports betting 。Like the seabet best sports betting of edible oil，Very high price sensitivity，Price promotion is naturally effective。Promotion with unclear positioning，The promotional impact of this seabet best sports betting will become smaller and smaller。
5． Service and seabet best sports betting brands.
The brand image of a retail company can change and stores provide more accurate or unique services，can establish a new brand image。seabet best sports betting management can make a lot of contributions to this。
External: seabet best sports betting Competition
Winning a local consumer market segment by catching up with the overall performance of a seabet best sports betting 。
1． seabet best sports betting mix.
Unless you make your own products，Retail companies rarely master the production and seabet best sports betting of goods。But the varieties of combined products、Price、Promotion，can reflect the uniqueness of additional services，Acquire target customer groups。
2． seabet best sports betting strategy.
A certain seabet best sports betting combination has gained an advantage，Does not represent long-term competitiveness。Therefore，Treat each seabet best sports betting as a controllable service unit，Regularly evaluate the positioning and competitiveness of crystal classes，Develop the store development direction and marketing strategy from this、Typical ones are: strategies to increase customer flow、Strategy to increase trading volume、Generate strategy、Strategy for Generating Cash Flow、Happy Manufacturing Strategy、Image strengthening strategy。
Frequently asked questions during implementation
Some retail companies also try to cooperate with suppliers，Carry out seabet best sports betting management project，Or try to implement it internally。But many times，Or you will be relegated to the sidelines after completing one project，Either the project is abandoned midway or ends hastily。
1． seabet best sports betting eager for success, initial goals are seabet best sports betting big, and projects are seabet best sports betting complex.
seabet best sports betting always want to solve all problems and conflicts at once，The result is not good。
To know，Changing from the original model to the seabet best sports betting management model requires a process。Many store categories，All categories must be included in human seabet best sports betting management，It is a big project，It cannot be achieved in a few months。
Retail companies have no foundation in seabet best sports betting management，Expect to cooperate with suppliers to achieve seabet best sports betting management，It’s a fantasy。To know，Working with suppliers on seabet best sports betting management is a high-level project，Only available in some categories in some stores，When the experiment is carried out。
Also，seabet best sports betting management is not a one-time project，It is a cyclic process of evaluation and analysis-planning-implementation-review。Too complicated in the initial stage，Distraction，It will be difficult to continue the cycle。
Anyone who has performed seabet best sports betting management knows that the evaluation and analysis phase is particularly prone to complicating the project。Everyone is eager for success，Considering too many factors at once。actually，Evaluate the seabet best sports betting at the beginning，Consider profit、Sales、Display location、The main factors of space area are enough。
Of course，For specific categories，Special factors can be added，For example: dishwashing liquid will consider packaging specifications，Stationery will consider packaging attractiveness。Data or information on these factors are relatively easy to obtain，Enables the smooth implementation of seabet best sports betting management projects。
2． seabet best sports betting a lack of step-by-step implementation.
seabet best sports betting management requires the cooperation of various departments，such as purchasing department、Display Department、Store and even marketing planning department。In the past, there were specific communication and coordination methods between various departments(seabet best sports betting not even good communication and coordination at all), seabet best sports betting is not an easy thing.
For example，There was no special guidance from the purchasing department before，The seabet best sports betting basically decides the display by itself，But in new mode，Display should be in full compliance with the requirements of the headquarters，The seabet best sports betting can only provide feedback to the headquarters。
You can’t ask everyone to reach the seabet best sports betting collaborative state immediately，So there must be step-by-step steps，Let each department gradually feel the benefits，In order to complete such a large project。
Part 2 - Examples of seabet best sports betting Management Implementation Plans
Three-seabet best sports betting implementation steps
seabet best sports betting is a simple and easy way、Step-by-step steps。Of course，You need to make a detailed plan for each step。
1． Shelf display seabet best sports betting stage.
In seabet best sports betting basic stage，All store displays are managed by the headquarters。If seabet best sports betting phase is not implemented，Headquarters can often only understand the sales of goods in stores，It is difficult to monitor the specific reasons for seabet best sports betting sales result。
For example: a product is not selling well，Maybe it’s because of a poor shelf placement，Or the display classification does not conform to consumer decision-making。If the headquarters can control the display of stores，There is a stable basis for formulating seabet best sports betting evaluation indicators。Of course the store can analyze it，But China has not yet reached this level。
The store can display products completely according to the requirements of the headquarters，And can have good communication with the headquarters，Feedback specific situation，Indicates that the work at seabet best sports betting stage is completed。For having tens of thousands of products、Retail enterprise with thousands of shelves，To complete seabet best sports betting stage of work，Not simple。
2． seabet best sports betting indicator management stage.
Hope the seabet best sports betting can reach the highest sales，Being in an advantageous position in the competition with competitors in the same seabet best sports betting ，Then we must first formulate seabet best sports betting evaluation standards，To evaluate each product in the seabet best sports betting ，Then coordinate the product type and quantity、Types and spaces、Price and Sales、Promotion and Sales、The relationship between service and retail corporate brand。
Once seabet best sports betting standard is widely accepted by enterprises，And implement it seriously in actual work，Retail companies only need to adjust indicators，Rather than everyone’s thoughts and practices。
3． seabet best sports betting development management stage.
At this stage, we need to seek the dominant position of each seabet best sports betting in a segmented target market。Enterprises must make their categories more popular among customers，And achieve higher loyalty。
seabet best sports betting categories can have seabet best sports betting strategies，For example: some categories mainly drive customer flow，Some categories mainly bring profits，Some categories are mainly to establish the company’s brand。
Retail enterprises with the same format，The development strategies of the same seabet best sports betting may be different。For example, it is also a medium-sized supermarket，Some rely on toilet paper to bring convenience to customers，Some use toilet paper to build a low-price image。
After formulating the seabet best sports betting development strategy，Relevant departments must comply with strategic guidance，Let the seabet best sports betting develop in a controllable direction。
4． specific work at seabet best sports betting stage.
Many retail companies hope to implement seabet best sports betting management，But a lot of basic work has not been paid attention to yet，Maybe it’s because I don’t understand the specific method。The following three tables，Introducing the execution steps of a seabet best sports betting management，Describes the outline and direction of implementing seabet best sports betting management，Hope it’s helpful to everyone。
(Source: seabet best sports betting Network)