Currently，Major seabet online casino have basically begun warm-up promotions before New Year’s Day and Spring Festival，However，What is different from previous years，Because of the impact of rising cotton prices，Most products in the winter clothing category have increased in price by 50% to 100%，And department store operators are also caught in the dilemma of discount promotion and profitability。
“We mainly sell women’s clothing，The raw material cost of down jackets has skyrocketed by about 40% this year，We can only increase the seabet online casino accordingly，Based on past experience，Remove the middlemen，We also have to pay shopping mall rent and deductions，If the mall has an event，We may even give in to the profits，So we usually seabet online casino at 6~7 times the cost seabet online casino，But this year it will definitely be more than 6~7 times。" Mr. Zhang, who has been engaged in women's clothing production and agency for a long time, said helplessly。
There are many similar seabet online casino merchants. According to the Pacific,Parkson、Disclosed by famous seabet online casino such as Golden Eagle，More than half of the products in the winter clothing category have had price increases to varying degrees this year，The price increase ranges from about 50% to 70%。The most powerful ones are winter boots，The average market price of a pair of women's boots last year was around 1,000 yuan，But this year the average price of some brands has increased to about 2,000 yuan，The increase is 100%。
“We don’t want the prices of our products to increase significantly，Because this will make consumers not buy or buy less，Affects seabet online casino sales。High prices may not be a good thing。”ShanghaiMr. Wang, the person in charge of Pacific seabet online casino Evernight Store told reporters，Pacific has negotiated with brand owners on appropriate price reductions several times，But unfortunately, the pricing power of products is in the hands of brand owners，In view of rising costs and other factors，Many brands are taking the high-price route this year。
The rising prices of clothing pose a problem for seabet online casino operators on how to determine discount ratios。
Many industry players pointed out，After the crazy discounts during the financial crisis，No one is willing to discount heavily，Because as long as the discount exceeds half the discount，The gross profit margin of seabet online casino will drop significantly。Revealed by industry insiders，First Yaohan, the single department store with the highest sales volume in Shanghai, once encountered problems due to low discounts，The result is high sales but extremely low gross profit，In the end, we had to urgently renegotiate with the brand。The reporter learned during the interview，To ensure that seabet online casino break even，The gross profit margin needs to be around 15%，Once below this data，The department store will face losses。
“Due to the high deductions and rent in seabet online casino，and cost increase，Forcing brand owners to increase prices，But after the price increase, the loss of consumers requires heavy discounts to compensate，Significant discounts have caused seabet online casino to lose their gross profits。This seems like a vicious cycle。" Gu Beichun, CEO of Mecoxlane, which has just been listed, told reporters，Mecoxlane is currently undergoing transformation，Converting from a multi-channel retailer to an online department store，Jimai.com not only has two major private brands of Mecoxan，And there are more than 300 other clothing brands，These clothes include designer brands that are generally not available in seabet online casino、Small and medium-sized personalized segmented clothing, etc.，And because there are no middlemen and rent，The price of similar products online is only one-third of that in seabet online casino。
Industry opinion，When the discounted price in seabet online casino is higher than online shopping，The store will lose another group of consumers，This is undoubtedly another impact on seabet online casino。
(Source: seabet online casino Financial Daily Author: Le Yan)