The guiding ideology of the Central Committee of the Communist Party of China on the "Twelfth Five-Year Plan" clearly states that our country must achieve a transformation in the mode of economic development，This transformation will involve all sectors and industries of the national economy，For the seabet Online real money casino industry, which is the representative of China’s modern circulation industry，This transformation has already begun in earnest。
一、The home appliance seabet Online real money casino industry took the lead in starting the transformation of retail business methods and profit models
At the 11th China seabet Online real money casino Store Industry Conference Retail Leadership Summit in 2009，Conducted a discussion on the business methods and profit models of China’s retail industry，The positive significance of this discussion today is far-reaching，Because it puts forward ideas and prospects for healthy development from the development of an industry itself。For the leaders of the home appliance seabet Online real money casino industry who participated in this discussion，Their companies change faster than other seabet Online real money casino businesses，Today we have seen that the home appliance seabet Online real money casino industry, which ranks at the forefront of seabet Online real money casino sales, has taken the lead in transforming its business methods and profit models。
On November 14, 2009, the Yongle Caobao Road "Xinhuo Pavilion" owned by Gome, which has historical significance in the reform of the home appliance industry in Shanghai, opened a "newly established store" in the West District of Shanghai，The transformation of Yongle’s “Xinhuoguan” business model is reflected in two aspects，First，The display method of products in the mall has been changed from the past brand display to display by product category，The change in display method means that Yongle will "return to the essence of business"-operate independently。The current display format of products in Chinese home appliance seabet Online real money casino stores is，Manufacturers or agents set up counters with brands、Product display with series products，This kind of display method actually means that the shopping mall hands over the dominance of the sales terminal to the brand owner。The display method of Yongle’s “Xinhuo Pavilion” has shifted to a category display led by seabet Online real money casino stores，This means that retailers are beginning to regain dominance and directly control the sales terminal；Second，Sales staff in the mall use their own salesperson，Returning to the nature of business, the control of the sales terminal must be the company’s own management personnel，Only in this way can the independent operation of the retail industry be truly implemented！The actual significance of the transformation of the above two specific business methods is that the retail industry has gained the right and ability to operate independently while beginning to bear business risks，And thereby build the retail industry’s own core operating capabilities and core competitiveness，Only when enterprises can implement sustainable development。
On December 26, 2009, Suning ELITEE Boutique Electrical Appliance Store is located in Jinguanghua Plaza, International Trade Center, Renmin Avenue, Shenzhen, and the old store "newly opened"，In addition to the same two changes in display methods and sales personnel as Yongle Shanghai's "Xinhuo Pavilion"，After on-site inspection, the author believes that the reopening of Suning Shenzhen Jinguanghua Store reflects Suning’s more practical transformation of business methods and business format innovation、More determined，More strategic，It can be summarized from the following aspects: 1、Clear target customers and business format positioning；2、The store layout is reasonable and the functions are smooth, reflecting the design ideas of customers’ shopping experience needs；3、Changes in corporate organizational systems，The transformed stores will be managed by a new company；4、Use one store transformation and change experiment as a "zone experience" in the company's overall strategy，Because it is a test，Suning headquarters has not conducted a specific sales assessment on this store，I hope to make a template first，Then copy and promote on a large scale based on summarizing experience，Reflects the magnanimity of reform in allowing failure；5、The transformation of Suning Shenzhen Jinguanghua store is not only to prepare for entering Hong Kong，It is also preparing for Suning to enter the international market。China is a major manufacturing country of home appliances，Should become a major home appliance retailer in the international market，Suning’s transformation also shoulders the important task of China’s retail seabet Online real money casino going global!6、The headquarters has also specially set up "Suning University"，The main function in the early stage is to train your own front-line sales staff on a large scale。
Suning、Gome’s actions to lead the reform of China’s retail seabet Online real money casino will surely set off a wave of innovation and reform in the entire China’s retail seabet Online real money casino in the next five-year plan。
二、seabet Online real money casino break through business bottlenecks in core categories，Build core competitiveness
In the seabet Online real money casino of Chinese supermarket chains, the most difficult thing to operate is fresh food，Fresh food in supermarkets is the core category that reflects the level of business capabilities，In order to break through the bottleneck in the operation of this product，Supermarket companies have conducted painstaking exploration and experiments，China’s supermarket in Yonghui in 2006、Inspired by the successful performance and experience of supermarket companies such as Jiajiayue in independently operating fresh food, they turned to the independent operation of fresh food in an all-round way，Having achieved great success over the past few years，At present, the earliest supermarket enterprise group among Chinese supermarket chains to carry out independent fruit and vegetable operations and directly connect with farmers，The 71 member companies of the China Supermarket Joint Procurement and Transaction Joint Conference have become the main channel for vegetable sales in the local market，The average vegetable price is about 10% lower than the local farmers market，At the same time, because it is directly to farmers，Supermarkets have fed back the cost savings from compressed vegetable circulation to consumers in terms of prices，Consumer satisfied，The competitiveness of enterprises has also improved。Fresh food is no longer a loss-making category in supermarket operations and a category that attracts customer traffic，It is the consensus of the supermarket industry that becoming a profitable category。It is precisely because of the great practice of "vegetable harvesting" in Chinese supermarkets，2008 Ministry of Commerce、The Ministry of Agriculture and other departments have begun to implement the national project of “Agricultural Supermarket Docking”，Transform the independent operation behavior of supermarket enterprises’ procurement methods into the country’s reform support policy for the circulation of fresh agricultural products。
Currently, Chinese supermarkets have developed to a new stage in their exploration of independent fresh food seabet Online real money casino methods，Mainly reflected in:
1、The base construction of "agricultural-supermarket docking" has reached a new level and has begun to develop seabet Online real money casino direction of "order" agriculture，Product storage in bases in major agricultural production areas has become a highlight；
2、Began to implement multi-base domestic and overseas procurement and marketing on a seasonal basis for the core varieties of seabet Online real money casino agricultural products, a core category of commodities；
3、Comprehensive reform seabet Online real money casino enterprise organizational structure system and assessment system for fresh food business management；
4、Preferred base、Preferred varieties、Preferred operation and seabet Online real money casino personnel；
5、Establishing a direct purchasing base for agricultural products within the seabet Online real money casino company、Supply source and sales management monitoring information system for purchasing centers and seabet Online real money casino stores；
6、From focusing on quantity and price to focusing on quality、Flavour、Safety and healthy seabet Online real money casino；
7、Successful experience in independent operation of fresh food and base construction to small supermarkets、The grafting seabet Online real money casino of community stores and convenience stores；
8、Starting from supply seabet Online real money casino management, supermarket companies began to develop large-scale integrated processing、Delivery、Fresh food processing and distribution center with collaborative functions such as distribution and distribution；
9、Began to study the culture and art of "selling hands" in fresh food sales, which is the essence of business rooted in traditional Chinese culture，The shift from emphasis on purchasing (buyer) to emphasis on sales (seller) indicates that Chinese supermarkets are upgrading the management of fresh food to a change from purchasing method to marketing method，Rise to the strategic height of building the core competitiveness seabet Online real money casino enterprise。
The just-concluded 2010 China Supermarket Fresh Food Business Model Seminar focused on new trends in fresh food business，Have a positive understanding of the seabet Online real money casino trend of Japanese-style fresh food in Asian supermarkets，In order to adapt to the safety and health needs of human dietary structure and the new characteristics of housework changes brought about by the post-80s family formation，Supermarket fresh food management should vigorously develop processed convenience foods, focusing on convenience dishes，The requirements are，"Low salt、Low sugar、Low oil、Low fat、Packaging appropriate amount”。Connecting the next generation production base of fresh food in Chinese supermarkets as soon as possible is the direction and social responsibility of supermarket enterprises in fresh food management。Chinese supermarket companies with core competitiveness in fresh food operations such as Fujian Yonghui、Shandong Jiajiayue has gained a competitive advantage over foreign supermarket companies in its leading market，I believe that more supermarkets will enhance their competitiveness with foreign supermarket companies on the basis of forming the core competitiveness of fresh food operations。A truth proven by practice is，“Fresh food is a weapon for supermarket competition”！
三、seabet Online real money casino chains strengthen their independent brands，Change the property management method of investment promotion and joint venture
The management mode of department stores in China’s retail industry generally implements a property-based management model, that is, “investment joint venture deductions”，This approach has greatly weakened the retail industry’s own operating capabilities，Failure to transform the way department stores operate will have a major negative impact on the healthy development of the entire Chinese retail industry，Because under China’s basic national policy of expanding domestic demand, department stores, which are one of the most important business formats, will not be able to assume the social responsibility of improving people’s consumption levels。Today we have seen when department store chains must implement cross-regional development，It is impossible for a department store seabet Online real money casino to occupy only the best commercial geographical location in the city，When it is impossible for the brand owner to provide the same cooperation and meet the investment conditions of the department store according to the best commercial location，The development of department store seabet Online real money casino stores must take the road of strengthening independent brands。This choice is not only a choice for the development of multi-store cross-regional seabet Online real money casino operations，It is also a choice under the pressure of competition between commercial formats，Because the development of shopping malls is faster than the development of department stores，The largest market space for the future development of department stores lies in shopping malls，Due to the large-scale regional development of shopping malls, the development of department store seabet Online real money casino stores must be able to keep up with this fast pace。Also，The department store development of large supermarkets will directly compete with department stores in the operation of mass department stores。
We are pleased to see that department stores have made substantial progress in their independent operations，The “buyer system” started by Wanda Plaza’s Wanqian Department Store is the most typical case，The "buying system" seems to be the use of senior personnel in department store management、Procurement experts who understand market conditions，commonly known as buyer，According to their understanding of international trends、Sales estimate of this city’s consumption habits，Purchase your own order，But its essence is the "return" and transformation of department stores' independent operation, taking on market risks, and improving their operating capabilities.。If Wanqian Department Store can persist and continuously improve the "buying system", it will definitely become the largest department store seabet Online real money casino in China (the reason why it is possible to become the largest department store seabet Online real money casino in China is because the company has implemented commercial real estate development and department store seabet Online real money casino operations) Two-wheel drive development strategy)。
Department stores have the largest number of listings in China’s retail industry，Most of these department stores are state-owned enterprises，These listed state-owned department stores have almost unanimously adopted the "joint operation method"，Now these companies have also begun to transform their business methods。The transformation goals that Shanghai Bailian Co., Ltd. (600631) will achieve in five years are，30% of the brands sold must implement independent management。The contents of independent operation include: brand distribution system、Brand agency system、OEM (OEM) and private label seabet Online real money casino (PB)。The reason why Bailian Co., Ltd. can implement the transformation of independent operation mode，An important prerequisite is to implement strict rules、Unified headquarters investment and procurement system，Exclude all blame，Resolutely get rid of the so-called personalization、Small group interests with regional characteristics，Implementing the transformation of independent operations by improving the capabilities of the headquarters investment and procurement center。
A large number of new department stores have developed since the reform and opening up，They are more active and diligent in exploring independent management methods。Beijing Cuiwei Department Store is implemented according to the shopping mall、Gradually and plannedly implement independent operations according to categories，For example, supermarkets and shopping malls implement unified management of multiple stores and complete independent purchasing。Select some brands in the cosmetics and clothing categories to implement a buyout distribution system。Working with some manufacturers to develop a joint brand of Cuiwei’s dedicated sales channels，Accumulate experience for Cuiwei’s independent brand seabet Online real money casino, etc.。Shenzhen Tianhong Department Store (002419) is a newly listed department store，They are implementing innovative integrated methods of investment brand management in the side halls of shopping malls and independent brand management in the central area。For department stores, due to the needs of brand owners for setting up specialty halls in shopping malls，Rejecting the possibility of setting up a specialty store in the central district，This makes the independent operation of department stores in Chuo District very meaningful，If there is a breakthrough in independent operation，Department store operations will achieve double harvests of brand investment income and improvement of independent management capabilities。
四、Physical retailers expand online seabet Online real money casino market，Open up new areas of service
What role do physical retailers play in the Internet era？Should physical retailers enter the online retail market？In just one year from 2009 to 2010, 31 of the top 100 seabet Online real money casino stores in China opened online stores，An increase of 4 from 7 in 2008.42，Entering the online retail market has become the consensus of China’s seabet Online real money casino industry，This shows the strong enterprising spirit of the entire Chinese seabet Online real money casino industry in applying new retail methods，The seabet Online real money casino industry is about to develop into a new type of seabet Online real money casino industry in which physical retail business and online retail business are integrated and developed under new technological conditions。
Both Suning and Gome are investing heavily in online retail business，Investment and incentive mechanism in online retail companies、Actively exploring the combination of online retail and offline distribution in physical stores。Strive to become the leading online home appliance sales company in China within a short period of time，And become a new business growth point for seabet Online real money casino companies。The online sales of goods by enterprises in the supermarket industry is on the rise，The online store opened by Shanghai City Supermarket (Cityshop) started a groundbreaking "vegetable selling" business，A breakthrough has been made。The organic food independently developed by Harbin Central Red Company has successfully entered the high-end market of the capital Beijing in the form of a combination of Harbin specialty stores and online stores，Developed a large number of supporting consumer members and customers that enable the sustainable growth of retail stores。In the convenience store industry, Dongguan Meiyijia convenience store utilizes the network resources of more than 2,000 physical stores in 13 cities in Guangdong，The first to connect with the online sales giant Taobao and become its offline service retailer，To develop catalog sales，Using the combination of telephone sales and online sales to open an online mall, making convenience stores the closest and most convenient "shopping mall around you" to consumers，And actively develop private label products to take advantage of the favorable conditions of being in the "world factory"，Establishing a new channel for "world factory" high-quality and low-priced goods to directly enter domestic sales。
Can be expected in the next five years，China’s brick-and-mortar retailers will develop the online retail market at a much faster pace，And create a new "Chinese model" in the formation of price mechanism and profit model of online retail business，And thereby accelerate the pace of China’s retail industry towards modern retail industry，Contribute to the new seabet Online real money casino of the world’s retail industry！
五、Regional supermarket seabet Online real money casino enters commercial real estate，Develop new business forms in shopping centers
China’s seabet Online real money casino industry has developed in competition with international seabet Online real money casino industry giants，In recent years, international supermarket seabet Online real money casino giants have changed their development strategies in the Chinese market，Entering commercial real estate for development，Developing shopping malls that can combine the entire retail format。For the disadvantaged Chinese supermarkets, the early competitive strategy is "regional leadership and multi-business development"，Complete a small supermarket in a regional market、The development history of medium-sized supermarkets and large supermarkets，Achieved a staged lead，But if we cannot change our development strategy in a timely manner and enter commercial real estate and develop shopping malls，Then the strategic implementation of “multi-business development” is incomplete，Once foreign shopping malls enter, our previous leading advantage will be greatly reduced。Shopping centers are not the main format of the retail industry in the future，It is the main business organization form of the future retail industry, but it must become the most clearly visible "format" of the "multi-format development" strategy。For leading supermarket companies in China, they must actively develop shopping mall business forms，The best form of development is to simultaneously implement the development of commercial real estate in shopping centers。BBK (002251) opened the first Hunan's largest "BBK Shopping Plaza" in Xiangtan, Hunan, showing a change in the development strategy of regional supermarket chains，This change has a far-reaching market vision。
Why regional supermarket chains want to enter commercial real estate？BBK’s transformational seabet Online real money casino strategy tells us:
1、Future business competition will enter the competition of assets and capital，The investment and seabet Online real money casino of commercial real estate will quickly enhance the capital strength of supermarket chains；
2、China’s supermarket chains have very few ways of accumulating assets and capital，We must seize the commercial real estate seabet Online real money casino opportunities that are running out in time (maybe only China in the world！) Accumulation of assets and capital，The next few years will be a golden period for substantial appreciation of commercial real estate，Because expanding domestic demand has become a national strategy，Consumption growth will inevitably bring about the continued growth of the retail industry and the scarcity of commercial real estate resources；
3、China’s supermarket chains have few financing channels，With the introduction of a series of national measures to manage industrial and commercial relations，The seabet Online real money casino of “quasi-financial” activities using suppliers’ commodity settlement funds will be greatly restricted，Developing commercial real estate is equivalent to having assets for mortgage loans from banks；
4、With the continuous seabet Online real money casino of China’s economy，The increase in store rents will be much faster than the growth in operating performance of supermarket chains，The rise in store rents will greatly increase operating costs，This cost pressure will affect the sustainable operations of supermarket chains。Developing commercial real estate means that supermarket chains have the means to balance and control operating costs and profits，Preparing capital strength for sustainable operations。
Regional supermarket chains must act within their capabilities when entering commercial real estate，It is necessary to ensure the normal operation of the main business in terms of the supply of capital seabet Online real money casino。In the development of shopping malls, the size of the shopping center must be scientifically selected based on local market conditions、Types and combinations。
Six,The seabet Online real money casino industry elevates the creation and application of new technologies to the strategic level of corporate development
As a traditional industry, the retail industry can maintain its youthful vitality and develop into a modern retail industry compared with other traditional industries，In addition to creating a seabet Online real money casino operation method and forming a seabet Online real money casino enterprise organization in the way of enterprise organization and operation，An important reason is to continuously innovate and introduce new science and technology，The retail industry is the only industry that intensively uses high technology among traditional industries。Currently, China’s seabet Online real money casino enterprises have seen an unprecedented introduction and application of advanced technologies，They know very well that when China’s domestic retail market becomes more competitive and international，seabet Online real money casino enterprises must rely not only on the strength of capital but also on the strength of technology，The creation and application of new technologies must be elevated to the strategic level of enterprise development。They have clearly realized that China today does not lack advanced technology，What is missing is that corporate decision-makers cannot realize the value of advanced technology，What is lacking is hierarchical talents who can promote and apply advanced technologies in enterprises，Cultivating technical talents is the key。If you say，Simply summarize the core management technology of seabet Online real money casino enterprises into commodity management technology、Logistics and distribution technology and information technology，So we have seen that these technologies are being promoted and applied at an accelerated pace:
1、In terms of commodity management technology, Chinese seabet Online real money casino companies have made breakthroughs in base procurement of fresh agricultural products that directly connect with farmers，Currently making breakthroughs in three other aspects，First，Purchase directly from export processing companies in domestic and foreign trade，The frequency of follow-up purchases has been greatly increased，And try to do OEM purchasing，We predict that within the five years of the "Twelfth Five-Year Plan", a large number of seabet Online real money casino companies will begin to develop private label products (PB) on a large scale；Second，Commodity management technology has incorporated the ideas and methods of supply seabet Online real money casino management，Optimize the product management business process from different links in the entire supply seabet Online real money casino of the product；Third，China’s seabet Online real money casino companies have gone through a period of knowledge popularization in terms of product category management，Starting to enter the stage of how to implement category management technology in enterprises。The application of category management technology in Chinese seabet Online real money casino enterprises will trigger a revolution in changing corporate organizational structures and business processes。
2、China’s supermarket chains are the most popular in the application of logistics and distribution technology，Because supermarkets have greatly increased the proportion of self-operated fresh food，The construction of fresh food processing and distribution centers and related technologies are particularly important。Currently, supermarket companies of a certain scale in China are investing in the construction of fresh food processing and distribution centers，This has led to the climax of the food cold seabet Online real money casino construction of national sales terminal enterprises，This construction will greatly improve the efficiency and benefits of fresh food circulation for supermarket companies，It is also a food safety gospel for consumers。As a new force in the retail industry, online retailers are spending most of their new investments on the construction of infrastructure for the national logistics and distribution system，The equipment and technology used are world-class，Such a situation may occur in China’s retail industry，First-class logistics facilities and technology are first applied to online retailers，Because their technical sense of smell is the most sensitive，They have good venture capital channels，Willing to sell technology with money！
3、China’s seabet Online real money casino enterprises are facing management pains in the application of information technology，On the eve of the decision to replace and upgrade the information system。Their experience is，First，Information technology is the core technology of seabet Online real money casino enterprises，As a core technology enterprise, it must lead and participate in it and cannot allow software companies to design independently or sell it out；Second，Information systems must continue to improve with changes in corporate business，The requirements for improving information systems are put forward by seabet Online real money casino enterprises，It reflects the dominant use of information technology by seabet Online real money casino enterprises，Can’t blame all software companies；Third，The improvement of information systems is the norm in enterprise management，It is necessary to cultivate seabet Online real money casino enterprises’ own information managers and developers，They are not replacing the functions of software companies，It is about leading and participating in the improvement of information systems。
There are two ways to train seabet Online real money casino enterprise information managers in the world，A kind of likeWal-Mart transfers personnel from the company’s existing managers to train in software development technology，One is that a Japanese company recruits college graduates majoring in software and sends them to work in various front-line aspects of the company，Thus improving their suitability for the application of information systems in all aspects of front-line business、Improvement，Inspire their practical creativity。I believe that seabet Online real money casino enterprises will transfer the improvement of core technologies to the application of information technology and the improvement of information systems in the next step。China’s commercial software development companies grew up together with China’s seabet Online real money casino enterprises，When seabet Online real money casino companies make choices，Whether you change is not only related to the future destiny of Chinese seabet Online real money casino enterprises，It is also related to your own destiny，Because the competitive environment is constantly changing，The marketing tools and methods used in the past will become outdated，seabet Online real money casino companies want the real thing，Core technology that suits you，As core technology, it cannot be designed only in the office，Must delve into all aspects of the enterprise's business process，This is how we can make progress，Of course the core technologies of Chinese seabet Online real money casino enterprises should be designed and created by the Chinese themselves！
（Source: seabet Online real money casino Weekly seabet Online real money casino: Gu Guojian)