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seabet live casino website marketing in supermarkets

Release time: 2010-10-28


Liu Tao / Warehousing Supermarket Company Changqing Road Shopping Plaza


I recently read a book by American marketing expert Philip Kotler,He once divided people's consumption behavior into three stages: the first is the quantitative consumption stage,The second is the qualitative consumption stage,The third is the seabet live casino website consumption stage。Enter2lCentury,The overall level and composition of people’s consumption is becoming higher、Comfort、Development in the direction of perceptualization,People’s consumption needs are becoming increasingly differentiated、Diversification、Personalization、seabet live casino website,Pay more attention to the expression of personality and spiritual pleasure,The "seabet live casino website value" consumption concept is becoming more and more obvious,The "functional value" consumption concept is weakening day by day,EmotionMarketingBecome a corporate image、Building brand reputation、A new weapon to expand the market。This is not the case in supermarket operations。


When it comes to seabet live casino website marketing,This year’s “August 1st Army Day”,Take advantage of holiday opportunities,The guest department of Changqing Store paid condolences to the Third Squadron of the Armed Police Force, the unit with which the agreement was made。Cooperated with the Third Squadron of the Armed Police for more than a year,This unit has always trusted us to handle the procurement of its logistics supplies。On the day of "August 1st Army Day",We are ready20A piece of mineral water was specially delivered to this unit,And sent greetings to all team members,Maybe each team member is given just a bottle of mineral water,But customers see our sincerity,Feel our true feelings。Retained customers’ feelings,That is, retaining business。The next day,We received a call from the squadron,Because I have to go to the Han River to perform flood control tasks,Need us200Instant noodles and100pieces of mineral water,Received this business,Let us feel both unexpected and pleasantly surprised。


As the supermarket’s key account department,We must work hard on seabet live casino website public relations。On the one hand,Through PR activities,Use effective means to enhance and render seabet live casino website color,Create good affinity for supermarkets and their brands,Quickly win the favor of consumers,Lay a solid foundation to establish a dominant market position;On the other hand,Through PR activities,Can coordinate all aspects of seabet live casino website relationships between supermarkets and customers,Let compassionate marketing win in ruthless competition。


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