Lian Yu / Department seabet online casino

The connotation of "consumption" in modern commodity consumption has far exceeded the use value and enjoyment of traditional economic meaning，Emotions with people、seabet online casino、Personality、Taste、Social status and social relationships are closely linked。In an environment where competition among products is becoming increasingly severe，The traditional commodity-centered marketing method is obviously not enough to meet the needs of modern operations，Companies should actively try marketing methods that can meet the “intangible” needs of consumers，Such as experiential marketing、Cultural Marketing，Rely on differentiated marketing to avoid the threat of homogeneous competition，Stand out among the competition。

1. The necessity of promoting experiential seabet online casino

IBMandWPPThe seabet online casino’s listed subsidiaryThe seabet online casinoA collaborative online survey shows，Consumer behavior is multidimensional。They go to the grocery store、Clothing store、Survey of consumers at electronic seabet online casino points，To find out what drives them: Reasons for seabet online casino、seabet online casino goal、How they like to shop、What kind of services are needed、How to motivate them to go to a particular store, etc.。The survey results confirmed:

1． Consumers will have different value orientations in different seabet online casino occasions and with different seabet online casino purposes。Not only when they shop for different product groups，Also when they purchase the same product group or for different seabet online casino purposes，They will all have different needs。

2． Transferability of seabet online casino goals。Customers often look for targets in a product group first，But will eventually buy items in other product groups。Sometimes，They follow a specific pattern when purchasing these extra items。

3． Emotion plays a big role in the seabet online casino experience，And can significantly affect shoppers’ spending。

4． Consumers seek convenience。They are willing to pay extra for the convenience of seabet online casino，Also willing to try new services and technologies related to their special needs。

It can be seen from this，Customers have different historical backgrounds、Values、Attributes and Prejudices of Individuals，They walk into the store with different seabet online casino missions。Provide tailor-made experiences for different customers based on different missions and create experiences they enjoy，Demanding retailers to have deeper insights than ever before。

Retailers can only conduct more detailed and in-depth analysis of customer seabet online casino behavior patterns，Learn what mission drives customers to their store、What do customers need for these missions、And how they go seabet online casino，In order to create a more satisfying seabet online casino experience。The most successful retailers of the future will be those who can make their merchandise、Marketing、Retailers whose personnel and service strategies are consistent with the needs of target customers。

2. Countermeasures and suggestions for promoting experiential seabet online casino

(1) Provide customized seabet online casino experience for different consumption preferences

The above survey clearly shows that shoppers are multifaceted，With different products and seabet online casino purposes, their value drivers will also be different。This means，What the retailer wants to give is not one“The same thing”’s experience，But to provide targeted experiences for different target seabet online casino and their different pursuits，Because seabet online casino are constantly looking for retailers that meet their individual needs。

For example，Guests who come to our Zhongbai Life Theater (high-end supermarket)， It is definitely not for the purpose of supplying ordinary daily raw materials or looking for preferential promotions and price activities。What they pursue is high-quality goods and an elegant seabet online casino experience。

In our life theater supermarket，From the overall color matching、Selection of props、Lighting、Ground、Every detail from decoration style to cleanliness is very particular。The products here are80%It is an imported product, including30Multiple countries4000Multiple varieties。With French estate wine and cheese、German beer and kitchenware、Spaghetti and canned food、Greek olive oil and various imported candies and biscuits、Chocolate、Daily necessities and cosmetics，There is also an organic vegetable section、Sugar-free food section, etc.。In order to ensure the quality of red wine，The theater also has a wine room with constant humidity and constant temperature，And all red wines are placed horizontally，In order to maintain the humidity of the cork of the wine bottle without drying out and leaking。In addition to various foreign wines in foreign styles，There are also ancient Chinese porcelains that add color to the supermarket。Except high-end products，There is also the national liquor Maotai Club in the theater，There is also a "Runway" cafe。Customers can also sit in the cafe while seabet online casino，Listen to music、Have a rest，Drink a cup of coffee、Taste a pot of good tea...the theater sells more than just merchandise，It also provides customers with an elegant and fashionable life experience。

Visible，Traditional statistical-based retail customer classification methods are becoming increasingly complex in today's world、Inadequacy has been increasingly shown in the increasingly competitive market。As a retail enterprise，We are in the process of continuous development，Pay more attention to those factors that affect consumption behavior“Invisible”Factors, we must be good at different factors based on target seabet online casino“Pursuit”and“Expectation”Design corresponding store layout、Goods and Services Strategy，In this way, we can continuously maintain and improve our attractiveness to existing seabet online casino and potential seabet online casino。

(2) Establishing emotional connections with seabet online casino through atmosphere creation

Creating an emotional connection with the customer who is seabet online casino can be a key means of differentiating all missions except time-sensitive tasks。When customers engage in such an experience——Whether it’s because of the highly personalized service or the unique product range、Exciting atmosphere、Imaginative sales pitch、Environment that creates affinity——They will stay in the seabet online casino longer and tend to cost more.

A British shoe store, from the perspective of a customer, realized the trouble of customers having to constantly take off their shoes to try them on during the process of buying shoes，To eliminate this inconvenience，Making customers’ seabet online casino process convenient and comfortable，Special launch of luxury carpets、The service of asking customers to take off their shoes when entering the door and shining their shoes for free。As a result, many customers who came for free shoe shine gradually became loyal customers of the store。

Then，How does Zhongbai Group find a breakthrough in this regard？Affected by area and building structure，Zhongbai’s parent center department seabet online casino seems to be unable to develop into a modern comprehensive department seabet online casino，Does not have an advantage in terms of scale or brand in the categories it operates。So why not avoid the traditional competition，Make full use of the history of the century-old Central Department seabet online casino and the characteristics of protected ancient buildings to take the road of experiential marketing？

Because the people who are most familiar with and affectionate about the Central Department Store are our Chinese ones、Elderly Customer，At the same time, the Central Department Store is located in one of Wuhan’s tourist attractions—Jianghan Road Pedestrian Street，This is the street for tourists from all over the world to visit、A great place to browse。Why don’t we give the interior of our unique ancient building a retro-style decoration and scenery、Where is the display？What to wear from the counter to the salesperson，From the use of weighing equipment to the choice of packaging, we strive to bring visitors and customers into the store back to the era before liberation。Old people will feel more affectionate because of "nostalgia"，So "come back often"。Young people and tourists from all over the world will also stop because of novelty or curiosity，Experience for yourself what it was like to shop back then。Unknowingly，This way of creating a “retro” experience achieves the perfect combination of “seabet online casino” and “touring”。

(3) Use technology to meet customers’ seabet online casino needs and expectations

Today’s consumers are more informed，Thus seabet online casino have higher expectations for consumer experience。seabet online casino want goods and services that meet their personal needs and preferences，seabet online casino are willing to pay a premium for tailor-made products。

Consumers seek convenience、Greater control over your seabet online casino experience and more information。More and more consumers are using the Internet to do preliminary research，Retailers who identify these needs can try to use technology to improve the seabet online casino experience。

Zhongbai seabet online casino was as early as2000An e-commerce company was established in 17578_17589，The first electronic trading platform in Wuhan area。But it was restricted by the seabet online casino habits of citizens at that time，Online seabet online casino transaction volume is extremely limited。In recent years，As the economic downturn accelerates the “stay-at-home economy”，Online seabet online casino flow rises against the market trend，Online seabet online casino has been accepted and adopted by more and more people。

Therefore，We should seize this good opportunity to make our e-commerce bigger and stronger。For example，We can further enrich the product varieties of the online mall，Support more payment methods，Let consumers check whether their target products are available in Zhongbai without leaving home，and price、Promotions and other information。You can also bring the network to the store so that seabet online casino can obtain the required data simultaneously，Enable shoppers to compare product features、Price、Also read third-party reviews。If they can get all the elements to make an informed buying decision，They are less likely to need to visit the store multiple times，Return or buy elsewhere。There is also a new technology like "electronic fitting mirror"，It allows seabet online casino to easily see how any of their favorite clothes will look on them without taking off their clothes and trying them on。It’s so convenient and fun！You can try it in the young people’s clothing area，It will definitely bring unexpected effects。

Of course，We must remember，Creating a tailored seabet online casino experience for every seabet online casino mission is impossible。So retailers should aim at the core mission of understanding and identifying their best customers。otherwise，They will risk creating an experience that does not serve their individual needs appropriately。