Chen Tao / Chongqing Zhongbai Warehouse Banan seabet app download 2010Year5month24日，Beijing Capital Airport has clear skies，The China Chain seabet app download and Franchise Association’s business delegation to four European countries embarked on a flight to Europe。13During the three-day trip, we visited Carrefour in France (carreforu city), German Metro (Metro), seabet app downloadSpar, Swiss Miglus seabet app download (Migros) and Amore Department seabet app download (jelmoli) and other European retail giants that currently represent the leading level of the world’s retail industry，covers department stores、Supermarket、Community seabet app download、Hypermarket、Shopping malls and other different business formats、Retail seabet app download types of different sizes。And went to Paris to visit the Consumer Goods Forum，Listen to the trend introduction on the development and changes of the consumer goods market。While feeling the good humanistic environment of European society，Have a preliminary understanding of its advanced management concepts in the retail industry，Have personal experience and understanding of the latest development status and characteristics of European supermarkets。 seabet app download supermarkets have developed over the past century，Accumulated a large amount of production technology and rich management experience，The overall management level is very high。The main characteristics are as follows: 1. The seabet app download is highly mature and differentiated operations High concentration of seabet app download share is the main manifestation of seabet app download maturity。Like the Swiss Migrus (Migros) and Kupp(COOP)occupies the local seabet app download50%More than seabet app download share. Another important performance is differentiated management，Including seabet app download positioning of different supermarkets、Product structure、Gross profit level, etc.。For example: France’s Carrefour andLeclerc，One is for mid-to-high-end customers，One is for low-end customers，Both have their own fixed customer groups；This is even more evident when buying watches in Switzerland，All brands operated by watch seabet app download、There are misaligned operations in terms of variety and price，Or mid-to-high-end and low-end products are operated separately，There is no price war like the one that often takes place in the domestic market。 2. seabet app download segmentation is obvious and professional management The segmentation of various retail formats in the European market is very clear，Including shopping centers、Department seabet app download、Cash and Carry、Hypermarket、Supermarket、Discount seabet app download、Professional seabet app download、Average price stores, etc.，Basically in a relatively mature state，Most of their business models are different business formats under the same group。For example: Swiss Miglus Group (Migros) operates a food supermarket、Gardening seabet app download、Home appliance seabet app download、Sporting goods stores and home furnishing stores, etc.。In various professional stores，Product categories are further subdivided，For example, the flowers in gardening stores are divided into two categories: room temperature and greenhouse，Occupied area exceeds1000Sqm. 3. Put seabet app download safety first and advocate fresh seabet app download atMiglus seabet app download (Migros) The most common commercials，See the understanding of seabet app download safety and freshness across Europe: a hen walking out of a farm，Walking through country roads and streets，ComingMigros’s fresh food distribution center，The last egg was laid on a shelf of egg cartons being prepared for packing，Then the whole box of eggs is packed and shipped。In fact, this advertisement reflects it，It is the Europeans who are interested in the entire food production、Processing、Strict requirements in sales。Food from production to consumption by customers，seabet app download that exists is the distance in space，And try to shorten the distance of time。 atMigrosVisit its seabet app download，We saw a worker in front of the counter processing orange juice with a juice press，The sales shelves next to the counter are filled with freshly squeezed juices in glass bottles，It is said that this kind of orange juice is sold in seabet app download nearby2ton. existMigrosYou can’t see the tasting table at seabet app download，Because seabet app download tastings are processed on site，Perhaps when you are passing by the fruit section，The service staff will cut the watermelon into small pieces for you to taste on site；Maybe you are passing by the meat area，The service staff will cut off a small piece of the cooked ham being cut and give you a taste test，Very polite，Plus the quality of the product itself is very good，Let you involuntarily have the desire to buy。 four、High-tech seabet app download are widely used，Focus on convenience and self-service In the supermarket inspected，High-tech products are widely used，Such as electronic seabet app download tags and self-service terminals。atGermanyMetroMetro’s newly opened seabet app download62local seabet app download, each3There is a micro signal transmitter installed on the ceiling above the shelf，Connect with the headquarters backend through the internal network。seabet app download price changes and inventory information, etc.15Automatically update every minute，seabet app download can easily see the price of the product on the electronic price tag、Latest arrival date and other contents，Very convenient and fast。Self-service payment system on the cashier line，seabet app download can scan the goods and pay by yourself with a bank card。 5. Pay attention to local characteristics and national style seabet app download seabet app download supermarkets attach great importance to the regional and national style of products.Like seabet app download supermarkets in Austria，Chocolate is placed in the most conspicuous and best position。In Switzerland，Besides clocks and sabers，The sandwich shortbread with distinctive ethnic style always steals everyone’s attention。 6. Private seabet app download are popular Related digital display，seabet app download retailers have an average private label market share of23%, higher seabet app download North America16%, and still remains seabet app download year4%'s growth. seabet app download: SwitzerlandMigros, private label holding company90%seabet app download share of above; in FranceCarrefour City seabet app download (500Community seabet app download about square meters)，From cookies to red wine、From shampoo to cat and dog food，Almost every category has its own brand，The gross profit of these products accounts for the entire gross profit share50%-70%, so the seabet app download’s gross profit margin can reach25%-30%, and open on an seabet app download weekly basis2Every seabet app download is expanding in Paris. 7. Promote seabet app download (VIPseabet app download use) In cooperation with Swiss Amore Department seabet app download (jelmoli) seabet app download senior executives interacted, they talked aboutVIPProblems using the card。The administrative director of Amore Department seabet app download said proudly that they had canceled the orderVIPTraditional operation mode of card points rebate，Instead, increase the customer’s seabet app download，A large part of it is a symbol of noble status。 In order to better understand seabet app download meaning,jelmoliThe department seabet app download invited us to a partyparty——Triumph Fashion Underwear Design Competition organized by its headquarters。This is a purely seabet app download style cocktail party，Tseabet app download runway, beautiful underwear models performed sexy.TUnder the stage，Men’s suits and leather shoes，Lady in evening dress, drinking wine and talking。There are waiters on site constantly holding champagne and snacks for guests to enjoy，The atmosphere is seabet app download harmonious。The only requirement to participate in such a feast must bejelmoliDiamonds from department seabet app downloadVIPMember Customer，The seabet app download has been taken to the extreme by Europeans here。 The overall feeling of more than ten days of inspection is: although the seabet app download of supermarket chains in Europe is very mature，But our gap is closing，Especially the hardware aspect，Like an image、Display etc.，Many domestic companies have made great progress，But in terms of software，such as category management、There is still a big gap in technology application，There are still many aspects that require efforts。