Chen Tao / Chongqing Zhongbai Warehouse Banan seabet app download May 24, 2010，Beijing Capital Airport has clear skies，The China Chain seabet app download and Franchise Association's business delegation to four European countries embarked on a journey to Europe。On the 13-day trip，We visited Carreforu City in France、Germany Metro (Metro)、European Spar、Swiss Migros Group (Migros) and Amore Department seabet app download (jelmoli) and other European retail giants currently represent the leading level of the world's retail industry，covers department stores、Supermarket、Community seabet app download、Hypermarket、Shopping malls and other different business formats、Retail seabet app download types of different sizes。And went to Paris to visit the Consumer Goods Forum，Listen to the trend introduction on the development and changes of the consumer goods market。While feeling the good humanistic environment of European society，Have a preliminary understanding of its advanced management concepts in the retail industry，Have personal experience and understanding of the latest development status and characteristics of European supermarkets。 seabet app download supermarkets have developed over the past century，Accumulated a large amount of production technology and rich management experience，The overall management level is very high。Mainly presented with the following characteristics: 1. The seabet app download is highly mature and differentiated operations High concentration of market share is the main manifestation of market maturity。For example, Migros and COOP in Switzerland occupy more than 50% seabet app download local market share。 Another important performance is differentiated management，Including seabet app download positioning of different supermarkets、Product structure、Gross profit level, etc.。For example: Carrefour and Leclerc in France，One is for mid-to-high-end customers，One is for low-end customers，Both have their own fixed customer groups；This is even more evident when buying watches in Switzerland，All brands operated by watch stores、There are misaligned operations in terms of variety and price，Or mid-to-high-end and low-end products are operated separately，There is no price war similar to that often staged in the domestic market。 2. seabet app download segmentation is obvious and professional management The segmentation of various retail formats in the European market is very clear，Including shopping centers、Department seabet app download、Cash and Carry、Hypermarket、Supermarket、Discount seabet app download、Professional seabet app download、Average price stores, etc.，Basically in a relatively mature state，Most of their business models are different business formats under the same group。For example: Swiss Migros Group operates food supermarkets、Gardening seabet app download、Home appliance seabet app download、Sporting goods stores and home furnishing stores, etc.。In various professional stores，Product categories are further subdivided，For example, the flowers in gardening stores are divided into two categories: room temperature and greenhouse，covering an area of more than 1000 square meters。 3. Put seabet app download safety first and advocate fresh seabet app download atIn the most common commercials of seabet app download，See the understanding of food safety and freshness across Europe: a hen walking out of a farm，Walking through country roads and streets，Come to seabet app download’ fresh food distribution center，The last egg was laid on a shelf of egg cartons being prepared for packing，Then the whole box of eggs is packed and shipped。In fact, this advertisement reflects it，It is the Europeans who are interested in the entire food production、Processing、Strict requirements in sales。Food from production to consumption by customers，All that exists is the distance in space，And try to shorten the distance of time。 Visiting a supermarket owned by Migros，We saw a worker in front seabet app download counter processing orange juice with a juice press，The sales shelves next to the counter are filled with freshly squeezed juices in glass bottles，It is said that this kind of orange juice sells nearly 2 tons in supermarkets。You can’t see a tasting table at all in Migros，Because all tastings are processed on site，Perhaps when you are passing by the fruit section，The service staff will cut the watermelon into small pieces for you to taste on site；Maybe you are passing by the meat area，The service staff will cut off a small piece seabet app download cooked ham being cut and give you a taste test，Very polite，Plus the quality seabet app download product itself is very good，Let you involuntarily have the desire to buy。 four、High-tech seabet app download are widely used，Focus on convenience and self-service In the supermarket inspected，High-tech products are widely used，Such as electronic seabet app download tags and self-service terminals。atThe 62nd newly opened local seabet app download of Metro Metro in Germany，There is a micro signal transmitter installed on the ceiling above every 3 groups of shelves，Connect with the headquarters backend through the internal network。All price changes and inventory information are automatically updated every 15 minutes，You can easily see the price of the product on the electronic price tag、Latest arrival date and other contents，Very convenient and fast。Self-service payment system on the cashier line，You can scan the product and pay by yourself with a bank card。 5. Pay attention to local characteristics and national style seabet app download seabet app download supermarkets attach great importance to the regional and national style of products.Like seabet app download supermarkets in Austria，Chocolate is placed in the most conspicuous and best position。In Switzerland，Besides clocks and sabers，The sandwich shortbread with distinctive ethnic style always steals everyone’s attention。 6. Private seabet app download are popular Related digital display，seabet app download retailers have an average private label market share of 23%，Higher than 16% in North America，And still maintains an annual growth rate of 4%。For example: Migros in Switzerland，Private brands account for more than 90% of the company’s sales；In FranceCarrefour City Supermarket (a community seabet app download of about 500 square meters)，From biscuits to red wine、From shampoo to cat and dog food，Almost every category has its own brand，The gross profit of these products accounts for 50%-70% of the entire gross profit，So the supermarket’s gross profit margin can reach 25%-30%，And it is expanding in Paris at an average rate of opening 2 stores per week。 7. Promote seabet app download (use of VIP card) While interacting with senior executives of Swiss department seabet app download Jelmoli，Talking about the use of VIP cards。The administrative director of Amore Department seabet app download proudly said that they have canceled the traditional operation model of VIP card points and rebates，Instead, increase the customer’s shopping experience，A large part of it is a symbol of noble status。 In order to better understand this meaning，Jelmoli Department seabet app download invited us to a party - the Triumph Fashion Underwear Design Competition held by its headquarters。This is a purely European style cocktail party，T-stage，Beautiful underwear model performs sexy style。Under the T-shaped stage，Men’s suits and leather shoes，Lady in evening dress, drinking wine and talking。There are waiters on site constantly holding champagne and snacks for guests to enjoy，The atmosphere is very harmonious。The only requirement to participate in such a feast must be a Diamond VIP customer of Jelmoli Department seabet app download，The shopping experience is taken to the extreme by Europeans here。 The overall feeling of more than ten days of inspection is: although the seabet app download of supermarket chains in Europe is very mature，But our gap is closing，Especially the hardware aspect，Like an image、Display etc.，Many domestic companies have made great progress，But in terms of software，such as category management、There is still a big gap in technology application，There are still many aspects that need efforts。