Gao Kuifen / seabet casino games Supermarket Company Anlu Shopping Plaza
With the joint efforts of all employees in the seabet casino games,In January-February 2010, Anlu stores increased by 31% year-on-year.65%,Accounting for annual seabet casino games27.9%,Achieved a good start in seabet casino games in 2010,Laid a good foundation for completing the full-year seabet casino games plan。
1, Grasp the market trends, scientifically plan and stock up
Catch it1、2Month thisThe first stage of seabet casino games is particularly important. As early as2009Year11The monthly seabet casino games has set up a special Spring Festival stocking class and started preparations2010Preparations for the Spring Festival seabet casino games. Since the warehouse area is only900㎡,Plan and prepare in advance for the seabet casino games,Installing warehouse shelves、Requisition Office、Conference Room、Build an external warehouse on the seabet casino games platform,Properly plan external warehouse locations,Solving the warehouse location problem;At the same time, the external warehouse has been established and improved、Pick-up product management system,Ensure product safety。
In stocking,Comparison of seabet casino games data by region in the same period last year,Analysis category,Targeted to local consumption characteristics,Find out best-selling and in-demand items,Distribute food、Make a written stocking plan for non-food items。At the same time,Make a weekly stocking plan and track the arrival,Find the reasons for unavailable goods in time,Early arrangement、Early implementation。Let data speak for itself,Strictly ensure that the goods are accurate while preparing enough goods、Out of stock、No backlog。
2, Actively plan marketing to boost Spring Festival seabet casino games
We discovered during the seabet casino games analysis of the same period,The store will be open after major holidays10The seabet casino games are weak for about 13 days. In response to this phenomenon, we are1month12Work hard on the seabet casino games celebration activities on the 2nd,6日—11There will be a shopping and cash coupon activity on 13239_1325512Full shopping on the day of the seabet casino games celebration58yuan,98yuan,128Yuan can be translated separately1times,2times,3times used,This store celebration event is combined with in-store promotions,The overall seabet casino games of the store on the day of the store celebration were nearly one million yuan,Greatly boosted store popularity,Increased unit price。
After the seabet casino games celebration event, the domestic milk powder exhibition was held one after another8Discount、Pepsi car show and other marketing activities,Various activities come one after another,Started Spring Festival seabet casino games in advance,Making the weak period no longer weak。The first day of the first lunar month and Valentine’s Day this year happen to be on the same day,The weather was quite bad that day,Be fully prepared in the early stage of the store,Contacted the Dove supplier to organize a campaign to buy chocolates and send flowers,Chocolate and red wine are displayed in a centralized and related manner in the main channel on the first floor,So that the seabet casino games on the day were not greatly affected by the weather,Also drives seabet casino games in other categories。
3, Expand business measures and establish selling points off-site
The store closely follows the headquarters’ guiding ideology of “expanding seabet casino games and increasing profits”,Use your brain to find a way,Use supplier resources,Specials every day,There are surprises every week,"Weekly Product" in the Tally Area、Activities such as the “daily product” of fresh food have played a role in promoting noodles with a little bit,The event not only increased the number of visitors, but also drove seabet casino games of other categories in the store。
Because the usable area on the second floor of the seabet casino games is only2400square meters, single product available17000Multiple,The display area has always been very tense,During the Spring Festival due to the pile of displays in the food area,Directly causing piles of non-food items、Too few ends,Seriously affecting non-food seabet casino games。To drive seabet casino games in non-food areas,Increase store gross profit,The store contacts the supplier to provide an off-site promotional tent,Select a few in each tally area for high seabet casino games before the holiday、High-margin New Year products,Disposable plastic products,Porcelain、Stainless steel products、Paper Products,Kitchen and Bathroom Washing、Cleaning supplies,Bedding。At the same time,To facilitate customers to purchase large-package drinks and other commodities,Carry out "New Year's Goods Street" marketing activity off-site,“New Year’s Goods Street” has a strong New Year flavor,Average daily seabet casino games exceeded 10,000 yuan during the event,Received unanimous praise from customers,Not only solves the problem of too small display area,At the same time, it also boosted the popularity of the store,Becoming a highlight of Spring Festival seabet casino games。
4, Implement the company spirit and improve passenger seabet casino games
Dake is an important department that locks and develops consumer customer groups,The store actively follows up on the work of stabilizing old customers and developing new customers,Won the bid for the government’s “Five Five” project。On this basis,According to the working spirit of all employees in the company,Start the passenger incentive mechanism,Fully mobilize the enthusiasm of employees,Increase the work of Dake into all employees,After publicity and mobilization, it caused a great response in the store,Dake’s physical seabet casino games and card and coupon seabet casino games increased significantly,Achievements that are a pity。
Although1-2The store seabet casino games achieved good results in the month, but2010The tasks in 2017 are still very arduous,All employees of Anlu store will continue to work hard,To meet greater challenges,Working hard to achieve the store’s annual seabet casino games goal of over 100 million。