According to the latest data, RT-Mart2009First quarter revenue115.6100 million yuan，Sales revenue in the first half of the year increased by about 20% year-on-year，Both indicators exceeded seabet betting platform, which has always occupied the first place among foreign-owned hypermarkets。How did RT-Mart defeat seabet betting platform？

For hypermarkets，Price image is often the most critical factor in attracting customers。Hypermarkets sell daily necessities and commonly used items，As long as the quality of these products is guaranteed，Customers are not willing to spend more。Needless to say low-income consumers，High-income earners hope to use more of the money saved in this area for their own interests and hobbies，For example，When buying toothpaste, they will carefully compare the prices in several nearby supermarkets，But he doesn’t hesitate to spend a lot of money on traveling。

Compared with seabet betting platform or Wal-Mart，RT-Mart in terms of cost control, purchase volume and negotiation technology，It can’t be better，Even the difference is huge。Therefore，RT-Mart is very smart to avoid direct competition with seabet betting platform，Instead choose different products from seabet betting platform to get low prices，That is a lower-end product。For example，Also sells thermal underwear，Assume that seabet betting platform is in the price band of the thermal underwear category，The core price point is200yuan/set，RT-Mart can choose products from other brands，Keep core price point at120yuan/set。Then，Customers will obviously feel that RT-Mart’s products have lower prices，But seabet betting platform is far behind。

Why doesn’t seabet betting platform choose lower-end products？Don’t they have the ability to purchase these low-end products？Of course not！After market survey in Shanghai，seabet betting platform found that its price image ranking was lower than that of RT-Mart，So I selected more product categories to conduct further comparative investigation on RT-Mart。Result display，The reason why RT-Mart has a better price image，Because they choose lower-end products in many categories。seabet betting platform discovered this problem，But no action was taken immediately。seabet betting platform is concerned about a problem，That is, its own positioning。This is precisely a business issue that many local retailers in China ignore。

seabet betting platform has always been committed to serving customer groups with higher incomes，Therefore，When selecting products，Cannot choose lower-end products，They can only maintain product quality acceptable to the middle class，Lower the price of the product as much as possible。This is the real reason why RT-Mart beats seabet betting platform in sales performance，At the same time, we also see seabet betting platform’s helplessness and passivity in this regard。