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Grasp consumers’ sense of gain and seabet sports betting to improve promotion efficiency

Release time: 2010-03-20



Yichu Lotus Supermarket near my home,There was a promotion some time ago,Customers can draw prizes with their cashier slips,Basically everyone can win。The prizes are nothing more than small packets of shampoo、Napkins and the like,Although the value is not high,But many people are willing to get seabet sports betting,I would be very unhappy if the machine breaks down and I can’t get the prize。The winner goes home and happily tells his family,Good luck today,Won the prize。Think about seabet sports betting,If the supermarket chooses to deduct seabet sports betting from the total amount of your paymentlyuan,Compared with the previous promotion,Which one do you feel better?Most people would say,seabet sports betting former。No matter what the prize is,Always an object。In comparison,lYou may not pick up a dollar if seabet sports betting is thrown on the road.



From the perspective of a shopping mall or any marketing manager who is preparing to do promotional activities,The problem they face is to decide which promotion method is better。To evaluate the effectiveness of promotion,In addition to examining the improvement of sales through promotion,An important indicator is to observe the impact of promotions on consumer attitudes。In layman’s terms, seabet sports betting depends on whether consumers feel good or not。This requires a systematic study of how consumers’ sense of gain and loss affects consumers’ judgment and choice。


Imagine if seabet sports betting won the lottery100yuan,Are seabet sports betting happy??Of course I’m happy。If seabet sports betting were stolen in the supermarket100Yuanqian, are seabet sports betting angry? Definitely angry.


But,How happy you are,Compared to the level of anger,Which emotion is stronger?I believe most readers will agree that seabet sports betting latter。Of course,Someone may say,It depends on the specific occasion and specific reasons。Not bad,Same loss100seabet sports betting,Different ways,Your anger levels vary。But,Here we are focusing on people’s two different attitudes and feelings about gains and losses。A completely rational person,forget100seabet sports betting He lost100yuan,Emotionally they should be treated equally,But seabet sports betting is difficult for normal people to do seabet sports betting in real life。For the same value,Generally speaking,We are more sensitive to losses than gains,This is the loss aversion theory。Understand that consumers are more sensitive to loss ratio,seabet sports betting allows us to grasp consumers’ sense of gain and loss in marketing,To influence consumers’ purchasing decisions。


Imagine a simple purchase scenario,Customers buying bulk candies in the supermarket,For example1jin。There are two salespersons,One weighing candies,Using addition,For example, he first grabs a seven or eight liang,Then slowly add to1jin; another salesperson grabbed seabet sports betting first1More than a pound of candy, and then reduced seabet sports betting to little by little1jin。If the customer does not insist on insisting, there must be seabet sports betting more and seabet sports betting less1jin words,Think about the situation,More candies are sold in stores?Generally speaking seabet sports betting latter。former,The salesperson keeps adding candies to the top,Customers are afraid of giving too much。And the latter,The salesperson keeps taking away candies,This creates a sense of loss for customers,The candy that originally belonged to you has been taken away,You will be more sensitive to this,You don’t want the salesperson to take too much,The result is that you will buy more candy than1jin。At first glance,There is no substantial difference between the two different sales methods,Which order to use,seabet sports betting completely depends on the salesperson’s own working style and habits。But if the company understands the patterns of consumers’ feelings,Aware of the systemic impact of different sequences on sales,seabet sports betting can significantly improve the efficiency of sales,Although seabet sports betting is a very subtle point,But the cumulative effect over time is still considerable。

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