Wang Fen / Department store Qingshan Mall
The "Jiu Mu Wang" seabet club in Qingshan Shopping Mall has always been the most effective seabet club in the men's clothing area，Facing the negative impact of this year’s global financial tsunami，In order to live up to the high expectations of shopping malls and brand companies，Under the leadership of the men’s clothing regional management team and the full assistance of various functional departments，All staff at our "Jiu Mu Wang" seabet club have firm confidence，Overcoming difficulties，1—10Months created together185.210,000 yuan in seabet club.
As a small store manager of a brand seabet club，I know the great responsibility on my shoulders，Always dare not slack off at all，The hard work over the past few years，I realized a simple but profound truth: brand maintenance and long-term development cannot be separated from an excellent team，As the leader of this team, you must first be outstanding，Only one can be a good staff officer and lead a good soldier。I know that I still have a certain gap from this requirement，So we have been working hard in this direction，The following will share with you some insights from my work。
1. Serve as a bridge and play a core role
As a store manager，First, we must carefully understand the business policy of our seabet club，Convey the seabet club company’s business strategy to every employee in a timely and accurate manner，Be a bridge between the company and employees。The second is to actively provide timely feedback on shopping mall marketing information to the company，Maintain information equality and smooth flow，Be a bridge between the company and the shopping mall。
In promoting the cooperative relationship between shopping malls and brand companies，We must be more willing to be lubricants、Catalyst，We must look at various problems faced at work with an objective attitude，Promote communication and understanding between both parties。“Jiumu King” is positioned as mid-to-high-end in shopping malls，Relatively high price，Normally less active，So there must be some special offers to attract customers，In order to make up for the lack of sales of regular-priced goods。In order to create good sales performance，During this year’s National Day Golden Week，We cooperate with the shopping mall to actively communicate with the company、Strive for，With the strong support of seabet club managers and field managers，Finally won the personalized promotion to hold a large-scale sale。"National Day Period"，Driven by special offers，The sales of our regular new models are also booming，The overall sales performance of counters has recovered，Year-on-year increase44.69%.
2. Serve attentively and promote seabet club growth
In order to comprehensively enhance the seabet club image, this year8After the renovation and upgrade of Yuejiu Muwang seabet club，A new look，However, due to the gradual transition from business formal attire to casual style, the display style is gradually changing.，BrandLOGOUReduced Chinese logo，In addition, the seabet club location has been readjusted，All have a negative impact on seabet club sales。Faced with the dilemma of improving the image of the seabet club but declining sales，We are not discouraged，I led the entire team members to imitate the women's clothing station，Proactively lead customers into the seabet club，Let customers become familiar with and adapt to the new look and display of our cabinets。In order to better attract customers’ attention，We will change the seabet club display every week，One change every month，Innovate and constantly change the display layout，Let customers always be impressed，A refreshing and fresh feeling，Invisibly boosted sales。Therefore，I think as long as you are good at observing，Service with heart，Any difficulty can be solved。
3. Concentrate and form a joint force
As a store manager，In addition to taking the lead in everything，You must also be good at motivating team members to work，Gathering common wisdom and strength，Strive to unleash everyone’s creativity。So，We should be caring people for our employees，Care about their work and even life，Understand their personality traits，Try to make the most of its strengths，Quantity only applies，Make it an indispensable and important force in unity。This year，Affected by the financial crisis，Our cabinet seabet club once declined，In order to better mobilize everyone’s enthusiasm for work，On the one hand, I instill in employees the awareness of management by objectives，Break down the seabet club plan to each person by key days and periods；On the other hand, we continue to tap the potential of our employees，Such as "Peng Meichun's" superb marketing model，“Zhang Nian” has rich product knowledge，The novel and unique display method of "Luhuasha"，New employee "Du Chun"'s eager work tenacity，Everyone is very motivated，You chase me and go straight to the goal。It is precisely because of such a capable team，In the face of crisis，Only we have the confidence to win。
Now,2009Only the last one left in the year2Months，I will lead all members of the "Jiu Mu Wang" seabet club，Serve customers with the fullest enthusiasm，Expand sales and increase profits with the spirit of seizing the day，for2009The annual goals and tasks for the year have come to a successful conclusion.