In major stores,seabet club has always been the focus of competition among merchants。As understood,Comparing good pile heads with ordinary shelves,Sales may even increase10times。However,Owning a "golden treasure land" does not mean you can sit back and relax。Small Duotou can seabet club produce large sales。
seabet club selection is the first priority
Duitou is the most popular display and promotion method in stores,The main function is to increase the display area,Attract consumers’ attention,Thus promoting purchases。Therefore,To maximize the pile head effect,The selection of Duitou seabet club is extremely important。
Duitou seabet club are generally new、Big promotion items、Competitive goods、Mainly seasonal seabet club。New seabet club use Duitou to promote seabet club,Pay attention to posters on Duitou、POP's display,It can also be equipped with an LCD screen to play advertisements at the same time;For large promotion seabet club, the price must be extremely high,Can make customers have the urge to buy at the first sight;Competitive seabet club are the store’s own efforts to attract customers、Increase sales and take the initiative to share profits,seabet club that are therefore cheaper than nearby competitors,This also includes private label;Seasonal seabet club pay more attention to current opportunities,For example, sunscreen in summer、Mooncakes for Mid-Autumn Festival。
Generally speaking,The pile head at the entrance is the best,Usually display seasonal seabet club or new seabet club。Duotou product varieties must be changed frequently,The display period generally does not exceed10days,Otherwise seabet club will suffer from visual fatigue,As a result, the stack header effect is not obvious。The most effective stack display should have no more than two items per stack,This kind of pile head feels clean and tidy,seabet club can also see promotional product information at a glance。
There are tips for displaying in seabet club
Head end type、Island type is better,Can also be made into trapezoid shape、Conical and other shapes,The key point is to ensure that seabet club can pick up goods from three or four directions at the same time。The island type pile head has the best effect,But keep an equal distance from surrounding obstacles such as shelves1Above meters,At least allow shopping carts to pass in one direction。The distance between the seabet club heads should also be kept equivalent to the size of a pallet,The seabet club heads displayed in the main aisle should be in a straight line。
Duitou display is the display method that best highlights the expressiveness of seabet club,Heap head too low,Customers can only see the top of the product,The pile head is too high,It is inconvenient for customers to pick up the goods。Generally speaking,Customers in the daily chemical area are mostly women,Based on women’s height,1.2The pile of rice is just enough for female seabet club to reach out and get the goods。At the same time,When a customer bends down slightly while pushing a shopping cart,The height of the eye is generally at1.3—1.5About meters,1.2—1.5The height of the pile head is just right for seabet club to clearly see product information。Also,The stacks against the wall can be displayed in a trapezoidal shape,The rear part can be increased appropriately,But the front part must not exceed1.3M.
Also,The lower fence of seabet club must also be harmonious and beautiful。Fences are generally usedPVCBoard orKTBoard,Many seabet club will make promotional posters on the fence,This not only makes the upper and lower images of the pile perfectly unified,You can also take the opportunity to promote product information。
Details are the key to victory
The success or failure of a seabet club,It’s often more about the details,Like price tag、Gift display、seabet club base material, etc.。In the price promotion pile,The biggest advantage is that the promotional price must be eye-catching,The size must exceed the original price and other text3times,And not smaller than other special offer information text in the store,And in terms of seabet club,It is more attractive to directly write the number of the special seabet club than the number of discounts。
If it is a purchase and gift promotion,Gifts and seabet club must be tied with transparent tape,Let customers see seabet club and gifts at the same time。There should be two or three packaging gifts,Open the package,Hang the gifts or place them on top of the stack,Make it clear to customers。Also,The stacked seabet club must face the customer head-on,The stacking rack must be stable,But no need to be too neat,An appropriate gap can give customers the feeling that the product is selling well。