——Refuse to be out of stock, no excuses required
Japanese Ito Eido and7-11President Suzuki Toshifumi thinks，The positioning of convenience stores is to facilitate customers，If customers cannot choose and purchase the products they need in the seabet best sports betting ，It is impossible to talk about the convenience features of convenience stores。It is difficult for a seabet best sports betting with incomplete products to attract customers to the seabet best sports betting ，It is also more difficult to survive in a highly competitive business environment。Therefore，It becomes a complete product7-11The first principle of convenience stores.
The variety of goods in convenience stores is limited, general7-11The number of items in the seabet best sports betting is3000about 10154，The standard for its complete product range is its product structure set according to the basic needs of consumers，The purpose is to meet the basic consumption of the target customer groups in the business district，Comprehensive display of all products，Avoid shortage of every product。
Suzuki Toshifumi warned the seabet best sports betting : the success of the seabet best sports betting is in addition to neatness and cleanliness、Besides the friendly attitude，If this seabet best sports betting has products that other stores do not have，Or the same type of food，The taste is even better、When it’s fresher，It will make consumers feel that this seabet best sports betting has a certain charm。For example, when a typhoon arrives and causes a power outage，Everyone needs candles，Out of stock in other stores，only7-11Yes，The purchase situation at this time will naturally leave a deep impression on consumers。
However，The ideas of most managers are often contrary to those of customers，For example: when the nearby seabet best sports betting is out of stock，They would be forgiven for thinking that their stores are also out of stock，It doesn’t matter。But from the customer’s perspective，They will think "What the hell"？7-11It’s the same as other stores！"This way，It will not be possible to enhance consumer loyalty to the seabet best sports betting 。
Dang7-11Out of stock，How should the seabet best sports betting service staff respond？"I think you can goXXShop，There should be。”Customers immediately felt cordial，This is to think about consumers from the perspective of consumers，This sentence also virtually minimizes the loss caused by out of stock。The seabet best sports betting ’s attitude towards every customer should be friendly and sincere，Everything must be done from the perspective of the consumer，This is the basic principle of doing business。
for7-11Let’s talk，Standing from the perspective of a consumer is when a consumer comes to buy something，The shelves are filled with products that consumers want to buy，It is said that the weather suddenly changed，So there is no time to replace the product，Or find various excuses for the shortage，None of these are reasons to refuse to consider the customer’s perspective。